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King Auto

Auto wrecker · Ōtara, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

King Auto

Auto wrecker · Ōtara, South Auckland

Where you stand#38of 48 automotive dismantlers
Overall health2.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

King Auto buys cars, trucks, utes, 4x4s and vans in any condition from its base in Ōtara, Auckland. They offer free vehicle removal across the North Island and pay up to $7000 cash. King Auto also sells used car parts and accessories at competitive prices, with delivery available throughout New Zealand.

King Auto operates from Ōtara, Auckland, buying cars, trucks, utes, 4x4s and vans in any condition. They state they will purchase Japanese, European, American and Korean makes, including old, broken, accidental, totaled, unregistered and unwanted vehicles. Their service area covers Northland, Auckland, Hamilton, Waikato, Bay of Plenty and Wellington, effectively the whole North Island.

The business buys vehicles for cash and offers free auto removal, with up to $7000 for cars in qualifying cases. In addition to vehicle purchases, King Auto sells used car parts and accessories. They describe their parts as high quality and affordable, and they can deliver parts anywhere in New Zealand.

Customer feedback often mentions friendly staff, good communication, prompt pick-up and on-the-spot payment for vehicle sales. Several reviewers note fast, straightforward transactions and parts that match descriptions. There are also negative reviews that raise issues with reaching the business by phone and with some returns or refunds after reported faulty goods, indicating inconsistent after-sales responsiveness.

Locally, King Auto combines cash-for-car services with a parts supply operation and island-wide removal. Their mix of buying unwanted vehicles and retailing used parts, plus stated nationwide delivery, is what defines their offering in the Auckland and wider North Island market.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

King Auto shows a solid overall health score on its Google Business Listing, indicating a generally complete profile with room for targeted improvements. The strongest finding is that the listing is claimed and open for business, ensuring control over content and live status. The description is lengthy, but the listing lacks a website link, which limits how customers can preview prices or services before calling.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
4.5Room to grow
9:41
Tiles © Esri
2
King Auto✓✓
3.9 ★★★★★ (102)
Auto wrecker · Ōtara
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

KingAuto NZ buys cars, trucks, Utes, 4x4s, and vans in any condition. We are able to pay up to $7000 cash for cars and offer the free auto removal service anywhere in Northland, Auckland, Hamilton, Waikato, Bay of Plenty and Wellington. Basically, we cover the entire North Island of New Zealand. We buy all make and models including Japanese, European, American, and Korean. We buy old, used, broken, accidental, totaled unregistered and unwanted vehicles for money. On top of that, we also sell used car parts at affordable prices and can deliver anywhere in New Zealand. We sell high-quality car parts and accessories at the cheapest prices. If you are keen Cash for Any Cars or Trucks or any of our services, feel free to get in touch with us.

Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #27 for your Google listing
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02ReviewsMarketbase business report

Your reviews

King Auto shows an above-average health score of 6.8 out of 10 for Google review performance. The strongest finding is a solid total review count that positions the business as established, while star rating remains a key area for improvement. Responding to reviews is decent but could be better to bolster confidence in listings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
6.8Good
9:41
King Auto
OverviewReviewsPhotosAbout
3.9★★★★★102 reviews
5
4
3
2
11
prompt payment 5toyota 4easy to deal with 4part availability 4hassle free 3cash on spot 2
2How far your rating and your review count together can be trusted
T
T★ · Edited a year ago

Response from the owner3

Thanks for Review but after inspection of car we give you best possible cash offer for your car.

A
Atlas A.★★★★★ · a year ago

cash for cars king Auto "The team made the entire process straightforward and stress-free. They gave me a great price for my vehicle, and the speed at which they handled everything was impressive. The free vehicle pickup was a fantastic add...

Response from the owner

Thank you for your kind words! We're glad we could make the process smooth and hassle-free. Your recommendation means a lot to us! Let us know if we can help again.

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #16 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

King Auto shows a solid health score for Google Maps search at 7.2 out of 10, indicating strong visibility with room to broaden reach beyond the immediate suburb. The top opportunities focus on expanding presence across surrounding suburbs and maintaining local edge visibility through ongoing review requests.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.2Good
9:41
1234Tiles © Esri
1Top three for "auto wrecker" in 1 suburb, seen in 23
1
Taha Auto Group4.3 ★ (222) · Auto wrecker
2
Green Auto Wreckers4.5 ★ (33) · Auto wrecker
3
Komail Auto Recyclers & Cash for Cars4.4 ★ (240) · Auto wrecker
4
National Car Removal & Car Parts Auckland4.8 ★ (718) · Auto wrecker
↓
King Auto2Further down, below the first results
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #14 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

King Auto shows an above-average social presence health score of 6.4/10, indicating reasonable visibility but room for improvement. The top opportunities focus on building active profiles across Instagram, Facebook and TikTok, plus directory listings on TikTok Directory and Yellow Profile, to ensure customers can find the business easily and contact details are consistent.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/king-auto-nz) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 6 of them.
9.4Strong
9:41
Gking auto ōtara
AllImagesMapsNews
LinkedInking-auto-nzKing Auto | LinkedIn✓
White Pagesking-auto-carKing Auto | White Pages
FacebookKingautonz1King Auto | Facebook✓
InstagramkingautonzKing Auto | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #4 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

King Auto's Facebook page is in above average health, with 968 followers and clear contact details that let customers call or email. The page also links to King Auto's own domain. The main gaps are a quiet posting stretch, a short introduction that does not explain who the service suits, and recommendations that need to stay recent to remain useful.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
9:41
facebook
KING AUTO | Auckland✓
968 followers 1
We buy old cars for cash and offer the free pickup for scrap, junk or non running cars. Good Luck!2
FollowMessage
★ 3 reviews · recommended 3
🌐 kingauto.co.nz✓
☎ +64 800 113 112✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #18 for your Facebook page
See how to fix all 3 →
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Gking auto website
AllMapsImagesNews
Google Mapsgoogle.com › mapsKing Auto - Ōtara, South Auckland
Your websiteNo website of your own1
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
King AutoNot in these results
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #38 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains. No closed-hours window is listed for the week, so a customer meets no recorded missed opening during the measured period. The change holds the position: there are no busiest hours identified inside any closed block, and customers face no documented missed hours because no demand data was recorded for the week.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
King Auto
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday8am-12pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#38of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #38 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 48 automotive dismantlers in South Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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