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Kit & Caboodle

Interior designer · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Kit & Caboodle

Interior designer · Sydenham, Christchurch

Where you stand#38of 111 interior designers
Overall health6.6/10across the eight areas

Going well

02Reviews8.701Google listing7.705Facebook page7.207Google search and traffic7.203Map positions6.904Listings and social6.4

Where we can help

08Opening hours2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kit & Caboodle is a bespoke interior design studio based in Sydenham, Christchurch, working on residential projects across New Zealand. Founded in 2006, the studio coordinates furniture makers, upholsterers, joiners and curtain makers and offers a showroom with a large fabric range plus bespoke furniture, homewares, curtains, blinds and wall coverings for sale.

Kit & Caboodle is a bespoke interior design studio based in Sydenham, Christchurch, founded in 2006. The practice undertakes residential interior projects throughout New Zealand and maintains a showroom stocked with fabrics and home decor items.

The studio states it works with a network of craftspeople including furniture makers, upholsterers, joiners and curtain makers to deliver finished interiors. Services and products mentioned include bespoke furniture, homewares, curtains and blinds, wall coverings, and a selection of items for sale in the showroom and online.

Customer feedback highlights positive experiences with the shop and design work, including comments about helpful staff and strong design skills. Reviews mention transformed homes, warmth restored through fabric and design choices, and a consistently positive in-store experience.

Locally, the studio combines a hands-on, craft-focused approach with a large in-store fabric and resource range and direct-to-customer sales via showroom and website. Clients looking for tailored residential interiors and bespoke furnishings in Christchurch and beyond are likely to find a craft-led service and a broad selection of materials and finished pieces.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Kit & Caboodle shows a healthy Google Business Listing with a 7.9/10 score. The listing has essential elements in place, including a website link and phone number, an claimed status, and an open-for-business indicator. The strongest opportunities lie in further optimisation of the description and continued use of listing photos to edge into higher rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
7.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
Kit & Caboodle
2
Kit & Caboodle✓✓
5.0 ★★★★★ (3)
Interior designer · Sydenham
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Kit & Caboodle is a full bespoke interior design service, founded in 2006. We use the best craftspeople – furniture makers, upholsterers, joiners and curtain makers to achieve an immaculate result. We are based in Christchurch but are actively working on a number of beautiful interior residential projects right throughout New Zealand - including furniture, homewares, curtains and blinds, wall coverings and more. We also have a selection of bespoke furniture & home decor products for sale both in our showroom and on our website. We have a huge range of fabrics and resources in our showroom.

1
Google listingChristchurch interior designers · 111 businesses
You are #26 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Kit & Caboodle Google Business profile shows a very strong overall health and solid momentum in reviews. Overall health score sits high, indicating stable performance. The top finding is an exceptional star rating with a position in the top 10% of peers. Other notable progress includes above-average review quantity and good engagement with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
8.7Strong
What customers seeWhere you rank
9:41
Kit & Caboodle
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
H
Hannah M.★★★★★ · a year ago

Great store. Highly recommend.

Response from the owner✓

Hi, Hannah. We appreciate the kind words and are glad we could provide you with a positive experience!

K
KPW B.★★★★★ · 4 years ago

Alex is so unbelievably talented at her work, not only has she transformed my home with beautiful fabrics and design, she has brought back warmth and feeling back into our home.

Response from the owner

We are honored to have brought warmth and feeling back into your home. Thank you for taking the time to share your experience with us.

Google reviewsChristchurch interior designers · 111 businesses
You are #15 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kit & Caboodle in Christchurch shows an above-average health score for Google Maps search relevance (6.9/10). The strongest rankings are for interior design and decoration in Sydenham, St Martins and Beckenham, indicating solid local visibility in key suburbs. Opportunities exist to extend reach beyond current borough presence while maintaining momentum in top-performing areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
1Top three for "interior decorator" in 2 suburbs, seen in 9
1
Admire Interiors4.9 ★ (11) · Interior designer
2
White Canvas Interiors5.0 ★ (1) · Interior designer
3
Kit & Caboodle25.0 ★ (3) · Interior designer
4
David Robertson Decorators4.9 ★ (123) · Interior designer
Map positionsChristchurch interior designers · 111 businesses
You are #35 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kit & Caboodle shows an overall health score of 6.9 out of 10, indicating above-average online presence. Current strengths include strong, trusted Facebook and Instagram profiles with very high trust scores. The business should maintain consistent branding and engagement to preserve this top-tier status while opportunities exist to extend reach on other platforms, notably TikTok, LinkedIn, GrabOne, Neighbourly, and Yellow Pages.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 5 of them.
6.4Good
What customers seeWhere you rank
9:41
Gkit & caboodle sydenham
AllImagesMapsNews
FacebookKitCabKit & Caboodle | Facebook✓
InstagramkitandcaboodlenzKit & Caboodle | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #41 for listings and social
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
facebook
KitCab✓
1.2K followers 3
Interior deisgn and furniture showroom 97 Wordsworth Street Sydenham Christchurch Shop hours Mon - Fri 9.30am - 5.30pm Sat By Appointment2
FollowMessage
🌐 kitandcaboodle.co.nz✓
☎ +64 3-379 6575✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #32 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Kit & Caboodle shows below-average on-page SEO health with a 3.5/10 overall. The strongest positive is a fast page load under 3 seconds. Critical gaps include missing title tag, missing meta description, no favicon, and mixed HTTPS content. Addressing these primary gaps will lay a foundation for improved search visibility and user trust.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒kitandcaboodle.co.nz✓✓
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Kit & Caboodle shows a healthy website traffic profile with a health score of 8.3 out of 10. The strongest area is organic traffic where the site is in the 50-75% local band, while paid activity is currently minimal. Key opportunities focus on starting small paid campaigns and improving paid keyword presence, alongside continuing solid organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
Ginterior designer sydenham
AllMapsImagesShopping
21No ads from you on any search
kitandcaboodle.co.nzKit & Caboodle NZ: Kit & Caboodle Home Collection

Kit & Caboodle offers a full bespoke interior design service. We are based in Christchurch

www.mostradesign.co.nzInterior | Mostra Design | Christchurch
3About 123 visits a month from search, across 68 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #32 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kit & Caboodle's opening hours partly align with city demand: 30 weekly hours match peak customer search times but 59 peak hours are missed. Strengths include midweek and late-week afternoon coverage, notably Tuesday 3pm and several Thursday slots. Key gaps are Sunday and weekday mornings when local searches are high. No open hours fall in low-demand windows, so wasted hours are minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
Kit & Caboodle
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday12pm-6pm
Wednesday12pm-6pm
Thursday12pm-6pm
Friday12pm-6pm
Saturday10am-4pm
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #85 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#38of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #38 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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