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Kitche Hair

Hairdresser · Hoon Hay, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Kitche Hair

Hairdresser · Hoon Hay, Christchurch

Where you stand#146of 570 beauty businesses
Overall health7.5/10across the eight areas

Going well

02Reviews9.207Google search and traffic7.501Google listing7.104Listings and social6.1

Where we can help

08Opening hours4.703Map positions2.805Facebook page2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kitche Hair is a Hillmorton, Christchurch salon and academy that blends inclusive, equality-focused service with sustainable practices. The salon offers hair services and professional education in an eco-conscious setting, and customers describe a welcoming, relaxed atmosphere where stylists take time to understand individual needs and deliver personalised results.

Kitche Hair is a salon and academy located in Hillmorton, Christchurch. The business emphasises inclusivity, equality and sustainability while providing hair services and professional education from its Hillmorton premises on Halswell Road.

The salon offers hair services alongside an academy for education. Website material states a commitment to eco-friendly practices and minimising environmental impact. The description highlights top-tier services and training delivered in a space that celebrates diversity and individuality.

Customers commonly describe a welcoming, relaxed and accommodating atmosphere. Review themes note attentive, patient and knowledgeable stylists who take time to understand client needs, guide choices and deliver personalised cuts and styling. Several reviews mention a positive, chill vibe in the salon and clients leaving satisfied and confident with their hair.

Locally, Kitche Hair presents as a salon that pairs professional hair services with an educational arm and an emphasis on sustainability and inclusiveness. The combination of an academy, eco-conscious practices and a focus on individual care is a practical point of difference for clients seeking both skilled styling and a welcoming, values-driven environment.

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01Google listingMarketbase business report

Your Google listing

Kitche Hair shows a solid health score on its Google Business Listing, with a score of 7.4 out of 10, indicating a generally healthy presence. The strongest findings include a claimed listing with a visible phone number and website link, plus the Open-for-Business status and a verified listing. Areas to improve remain listing description and photos to reach local midpoints.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Tiles © Esri
Kitche Hair
2
Kitche Hair✓✓
5.0 ★★★★★ (62)
Hairdresser · Hoon Hay3
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Kitche, Christchurch's premier Hair Salon where inclusivity, equality, and sustainability meet beauty. Our salon and academy provide a welcoming space for all, celebrating diversity and individuality in every experience. Committed to eco-friendly practices, we offer top-tier services and education while minimising our environmental impact.

1
Google listingChristchurch beauty · 570 businesses
You are #167 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kitche Hair shows a very high health score for Google reviews, indicating strong overall performance. The most notable findings are a top 10% rating and top 10% star rating, confirming high customer satisfaction, along with an excellent response rate in the top quartile. Overall, customer engagement and praise are consistent and trusted by local shoppers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
9.2Strong
What customers seeWhere you rank
9:41
Kitche Hair
OverviewReviewsPhotosAbout
5.0★★★★★62 reviews 1
5
4
3
2
1✓
comfortable atmosphere 23talented stylist 10inviting space 4talented hairdresser 3calming experience 2listening to customers 2
✓How far your rating and your review count together can be trusted
M
Max D.★★★★★ · a week ago

I wasn’t entirely sure what I wanted when I came in, but my stylist helped guide me toward a cut that really suits me. She was kind, patient, and made the whole experience comfortable and easy. I especially appreciated her taking the time...

Response from the owner2

Thanks Max! Glad to hear you had a great experience

C
Connor★★★★★ · 2 weeks ago

Friendly, inviting and great vibe. Had my hair trimmed and layered and I could not be happier with it. Blake was amazing, seriously. He was attentive, knowledgeable and informative about the whole process. Highly recommend!

Response from the owner

Thank you for the lovely review Connor! Glad to hear you had such a lovely experience

Google reviewsChristchurch beauty · 570 businesses
You are #44 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kitche Hair shows a low overall Google Maps health score but meaningful visibility for several top keywords in Hillmorton. The business ranks first for beautician in hillmorton and unisex hairdresser in hillmorton, with solid second-placements for hair salon and beauty salon in hillmorton. Local maps presence needs focus to move from a narrow borough footprint to broader city-wide queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Top three for "beauty salon" in 1 suburb, seen in 3
1
Hoonhay Beauty Hub3.4 ★ (10) · Hairdresser
2
Glow Skin and Beauty4.9 ★ (12) · Hairdresser
3
Style Plus5.0 ★ (13) · Hairdresser
4
Violet Beauty and Nails5.0 ★ (18) · Hairdresser
↓
Kitche Hair2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #409 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kitche Hair shows very high health (9.2/10) for citations and social presence, indicating strong social and directory visibility. The most impactful findings are outstanding Facebook and Instagram profiles with high trust, plus a Fresha presence that enhances search visibility. Opportunities include weak or absent TikTok, LinkedIn, Fresha and Neighbourly profiles that could improve professional branding and local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gkitche hair hoon hay
AllImagesMapsNews
Instagramkitche.hairKitche Hair | Instagram✓
Facebookkitche.hairKitche Hair | Facebook✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/hoon-hayFound through search, not linked from anything you own3
Tiktok@the_weaselmannKitche Hair | Tiktok1
FreshaNo listing found3
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
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GoogleFacebookInstagramTikTokFreshaCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
8 checks on your Facebook page. You're seeing 6 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
facebook
kitche.hair✓
249 followers 2
FollowMessage
🌐 www.instagram.com3
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #448 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Kitche Hair's on-page health rates 8.5 out of 10, indicating solid technical optimisation for the homepage. The most impactful findings are: a strong meta description within the ideal length, and a valid favicon plus a compact page size under 256KB. These elements support visibility and fast load times, while remaining room for small improvements.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒kitche.co.nz✓
✓Meta description
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Page title
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Kitche Hair's website traffic health scores a solid 7.6 out of 10, indicating generally healthy traffic with room to improve paid and organic visibility. The strongest finding is mid-range organic traffic value and rankings, while paid activity shows clear opportunities for targeted campaigns. Small, disciplined tests could lift both paid and organic performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
Gbeauty salon hillmorton
AllMapsImagesShopping
21No ads from you on any search
www.kitche.co.nzKitche Hair

Kitche Hair Christchurch focuses on inclusivity, equality, and sustainability. Enquire now for your free consultation with one of our hair stylists.

www.fresha.comBest Beauty Salons near me in Hillmorton, Christchurch
3About 160 visits a month from search, across 72 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #143 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kitche Hair's opening hours show a mixed fit with local demand. Several popular windows align well-Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm-while five high-demand slots remain closed, notably Tuesday 10am and midweek midday and late-afternoon periods. There are no obvious low-demand open hours, so minor adjustments to capture missed peaks could raise commercial returns without adding waste.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.7Room to grow
What customers seeWhere you rank
9:41
Kitche Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10:30am-8pm
Wednesday1pm-4:30pm
Thursday9am-8pm
Friday9am-4:30pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #303 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#146of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #146 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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