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Kiwi Eye

Eye care center · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Kiwi Eye

Eye care center · Rolleston North East, Christchurch

Where you stand#42of 49 optometrists
Overall health1.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Kiwi Eye is an eye clinic based in Rolleston with services across Christchurch and the Selwyn district. Founded in 2002 by Associate Professor Graham Wilson, it offers surgical and clinical eye care including cataract and corrective surgery, intraocular injections, blepharoplasty and urgent eye injury care. The clinic emphasises surgical expertise alongside accessible, patient-focused services.

Kiwi Eye is an eye clinic based in Rolleston that also serves Christchurch, the Selwyn district and Ashburton. Founded in 2002 by Associate Professor Graham Wilson, an ophthalmologist with more than 30 years' experience, the practice provides a mix of clinical and surgical eyecare close to home for Canterbury residents.

Services include advanced consultation and diagnosis, cataract surgery, corrective and laser eye surgery, intraocular injections, blepharoplasty and strabismus surgery. The clinic also lists eyelid specialist treatments, comprehensive eye exams, urgent care for eye injuries and ongoing support for chronic conditions such as glaucoma and macular degeneration.

Customers consistently describe interactions with Kiwi Eye as professional, thorough and friendly, noting clear explanations from clinicians and knowledgeable staff. Reviews highlight prompt consultations, well-managed procedures and attentive aftercare, with several patients mentioning positive experiences of surgery and follow-up that made routine visual aids sufficient for everyday use.

Kiwi Eye combines surgical capability with general eyecare services in a local setting, aiming to make advanced eye treatments accessible in Rolleston and surrounding Christchurch communities. The clinic's combination of long-term ophthalmology experience and a focus on patient communication is a defining feature of its local presence.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Kiwi Eye shows low overall health on Google Business Listing with a 2.1/10. Strengths include a claimed listing, a valid phone number and a full address, plus an open-for-business status. The missing website link is a critical gap, and the description is already strong but can be extended. Overall health needs action to improve visibility and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
2.9Room to grow
9:41
Tiles © Esri
2
Kiwi Eye✓✓
5.0 ★★★★★ (27)
Eye care center · Rolleston North East3
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Kiwi Eye is your trusted local eye clinic in Rolleston and Christchurch, founded in 2002 by Associate Professor Graham Wilson, an experienced Ophthalmologist with over 30 years of expertise in eye care. We provide advanced care, including consultation & diagnosis, cataract surgery, intraocular injections, blepharoplasty, strabismus eye surgery, laser eye surgery, eyelid specialist treatments, and corrective eye surgery. Our team also offers comprehensive eye exams, urgent care for eye injuries & support for conditions such as glaucoma & macular degeneration. Serving the Selwyn district, Ashburton, across Christchurch, we combine surgical excellence with genuine care. We make excellent eyecare accessible and easy.

Google listingChristchurch optometrists · 49 businesses
You are #35 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kiwi Eye shows a healthy Google review profile with a 7.4/10 health score, reflecting solid feedback and reliable review activity. The most notable finding is a top 10% star rating, indicating high customer satisfaction. A second key finding is the lack of responses to reviews, which could affect perceived engagement with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
5.6Room to grow
9:41
Kiwi Eye
OverviewReviewsPhotosAbout
5.0★★★★★27 reviews 2
5
4
3
2
1✓
cataract surgery 4great explanations 4eye health 4friendly practice 3thoroughness 3post op 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #22 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kiwi Eye shows a very low overall health score for Google Maps search performance (0.9/10), indicating limited visibility across maps results. The strongest rankings are in specific optometrist and eye care center queries within Selwyn district and Rolleston, with several top-5 positions. Core opportunity lies in lifting both aggregate and borough-level visibility to gain more local impressions and clicks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.8Room to grow
9:41
1234Tiles © Esri
1Top three for "optometrist" in 5 suburbs, seen in 5
1
Kiwi Eye25.0 ★ (27) · Eye care center
2
The Visionary5.0 ★ (8) · Eye care center
3
Lincoln Eye4.5 ★ (17) · Eye care center
4
Dr. Specs5.0 ★ (245) · Eye care center
Map positionsChristchurch optometrists · 49 businesses
You are #45 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kiwi Eye shows a very high health score of 0.9 out of 10, indicating very low overall presence health but clear path for improvement. The business has a solid achievement in keeping the Yellow Directory listing accurate and up to date, which helps reach local customers through that directory. Key opportunity areas focus on reviving active profiles on Facebook, Instagram, TikTok, Neighbourly and GrabOne to increase visibility.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/kiwi-eye-wilson-graham-a-mr-579377598) found via: Google search results.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Kiwi-Eye-Wilson-Graham-A-Mr-115631) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
1.3Room to grow
9:41
Gkiwi eye rolleston north east
AllImagesMapsNews
ServiceFinderKiwi-Eye-Wilson-Graham-A-Mr-115631Kiwi Eye | ServiceFinder✓
Yellowkiwi-eye-wilson-graham-a-mr-579377598Kiwi Eye | Yellow✓
Healthpointdr-graham-wilson-ophthalmologistKiwi Eye | Healthpoint
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch optometrists · 49 businesses
You are #43 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderYellowHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
9:41
facebook
kiwi eye rolleston north east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Kiwi Eye shows a low on-page SEO health, with an overall health score of 1.9 out of 10. The report highlights critical gaps: no detected on-page SEO score, meta description missing, and no title tag. There is also no valid favicon and render-blocking resources affecting load speed. Prioritising a baseline page structure, concise meta description, and a descriptive title tag will help visibility and clicks.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒hauoratairawhiti.org.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Kiwi Eye shows a low overall health for website traffic with a score of 1.7 out of 10. This indicates limited organic and paid activity, but a clear path exists through local, targeted improvements. The strongest early signal is the need to increase organic traffic value and top 100 keyword presence, while paid activity should begin with a small, focused campaign.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Kiwi EyeNot in these results3
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kiwi Eye's published hours align with several weekday peaks but miss key weekend demand. The clinic is open during Tuesday 10am-1pm and Thursday 11am-these windows match strong local search activity. However, the clinic is closed across Saturday 11am-3pm when demand is high, representing a material missed opportunity. Total weekly hours are 40 with 40 well-aligned peak hours and 80 missed high-demand hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.2Room to grow
9:41
Kiwi Eye
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #24 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#42of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #42 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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