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KM Surgical

Dermatologist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

KM Surgical

Dermatologist · Christchurch Centre, Christchurch

Where you stand#9of 112 dermatology & skin care businesses
Overall health9.3/10across the eight areas

Going well

03Map positions10.004Listings and social8.805Facebook page8.807Google search and traffic8.502Reviews7.808Opening hours7.1

Where we can help

01Google listing4.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

KM Surgical is a specialist dermatology and cosmetic surgery centre in Christchurch Central City at Avenue Health (202 Bealey Ave). The Day Stay Accredited clinic provides skin cancer treatment and Mohs surgery alongside cosmetic and appearance medicine, laser procedures, liposuction and medi‑spa services. The team is led by Dr Ken Macdonald and focuses on surgical, medical and cosmetic dermatology.

KM Surgical is a specialist dermatology and cosmetic surgery centre located in Christchurch Central City at 202 Bealey Ave, operating within Avenue Health. The clinic is Day Stay Accredited and presents itself as a medical facility offering specialist dermatologic care.

Services cover a wide range of dermatology and cosmetic treatments. The practice lists skin cancer management and Mohs surgery, surgical and medical dermatology, cosmetic dermatology and appearance medicine. In addition it offers laser/IPL and other energy device treatments, liposuction and medi‑spa procedures as part of its clinical menu.

Clients frequently comment on professional care, knowledgeable nursing staff and clear communication from reception. Reviews mention positive outcomes from procedures such as scar revision, skin tag removals and cosmetic injections, along with straightforward parking and visible signage. Specific clinical staff named in feedback include Dr Ken Macdonald and nurse Amanda.

KM Surgical presents as a Christchurch centre combining surgical dermatology, skin cancer work and cosmetic procedures under one roof. Its Day Stay Accreditation and on‑site laser and medi‑spa services are positioned alongside a team that patients note for clinical skill and approachable service, making it a recognised local option for combined dermatologic and cosmetic needs.

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01Google listingMarketbase business report

Your Google listing

KM Surgical shows a solid presence on Google, with a 4.3/10 health score indicating room for improvement. The strongest current strengths are a claimed listing with a site link and a visible phone number, plus an open-for-business status that provides accurate availability. The main opportunity lies in expanding the description and photos to lift overall visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
KM Surgical
2
KM Surgical✓✓
4.3 ★★★★★ (120)
Dermatologist · Christchurch Centre3
Open 5 days · late Tue ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

laser, liposuction, cosmetic surgery, appearance medicine, skin cancer, dermatology specialist centre. KM Surgical is a Day Stay Accredited facility. KM Surgical provides provides specialist services in a centre of excellence Avenue Health.

1
Google listingChristchurch dermatology & skin care · 112 businesses
You are #68 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

KM Surgical shows a healthy Google review profile with an above-average health score of 6.2 out of 10. The strongest position is a high total review count in the top 25% and an excellent response rate, while rating confidence and star ratings show solid progress but room to grow.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
7.8Good
What customers seeWhere you rank
9:41
KM Surgical
OverviewReviewsPhotosAbout
4.3★★★★★120 reviews 3
5
4
3
2
12
professional staff 54lipo 2
1How far your rating and your review count together can be trusted
H
Hayden T.★★★★★ · 4 days ago

I had some work done on a scar and ken did his best with what he had to worm with . Also had some skin tags removed and really happy with results. Also had some lazer on the scar I think they did great overall and really nice to deal with....

Response from the owner✓

Thank you for your review Hayden we will pass this onto the team, we look forward to seeing you again KM Surgical

E
Esther T.★ · a week ago

About 2 years ago in 2024, I went to KMsurgical for microneedling and purchased 4x sessions. I have had excellent results in the past at a different place and was hopeful this would be the same. The treatment was incredibly painful and no n...

Response from the owner

Thank you for taking the time to share your experience. We are genuinely sorry to hear that you have continued to experience skin concerns and appreciate the opportunity to respond. At KM Surgi...

Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #25 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

KM Surgical shows very strong overall health in Google Maps search, with a 9.5/10 health score and city-wide top 10% visibility. The top local strength is consistent, and the business dominates several dermatology-related keywords in Christchurch. The main opportunity is to push suburb/borough ranking into the top 10% by refining the Google Business Listing to further boost local relevance.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
10.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dermatologist
✓Top three for "dermatologist" in 44 suburbs, seen in 79
1
Christchurch Dermatology3.8 ★ (14) · Dermatologist
2
KM Surgical14.3 ★ (120) · Dermatologist
3
Avenue Health4.8 ★ (5) · Dermatologist
4
Dermatology Doctors4.0 ★ (16) · Dermatologist
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #1 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

KM Surgical shows an above-average health score of 6.1 out of 10 for social and directory presence, with strong Facebook and Instagram profiles already established. The most important current finding is these two platforms' high trust scores, indicating a solid, authoritative social footprint. Key opportunities focus on expanding listings and presence in multiple directories and platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/km-surgical-dermatology-associates) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gkm surgical christchurch centre
AllImagesMapsNews
FacebookKM-Surgical-LtdKM Surgical | Facebook✓
InstagramkmsurgicalKM Surgical | Instagram✓
Healthpointkm-surgical-dermatology-associatesKM Surgical | Healthpoint✓
Healthpagesdermatology-km-surgical-ltdKM Surgical | Healthpages
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #14 for listings and social
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GoogleFacebookInstagramTikTokHealthpointHealthpagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
facebook
KMSurgicalLtd✓
11.6K followers ✓
Christchurch Cosmetic Surgery, Specialist Dermatology and Laser Skin Specialist Facility. Run by Dr2
FollowMessage
★ 4 reviews · recommended 1
🌐 kmsurgical.co.nz/Home✓
☎ +64 3-379 9467
PostsAboutPhotosReviews
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #14 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

KM Surgical shows an above-average on-page SEO health score of 6.4 out of 10. The page has a valid favicon, relevant meta description, adequate text for readers, an SEO-friendly URL, and a page under 256KB. The most important findings are strong meta description relevance and solid page content, while opportunities exist in improving title tag and meta description lengths, reducing frames, and ensuring a healthy text-to-page size balance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒kmsurgical.co.nz✓2
✓Favicon
✓Page file size
1On-page score
3Separate sites linking to you
Your websiteChristchurch dermatology & skin care · 112 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Km Surgical shows strong overall health in website traffic with a score of 8.5 out of 10. The strongest areas are organic traffic value, total organic traffic in the local top 10%, and organic keyword coverage in the local top 10%. Key opportunities focus on initiating paid traffic experiments with targeted spending and careful tracking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Gdermatologist christchurch centre
AllMapsImagesShopping
321No ads from you on any search
www.healthnz.govt.nzDermatology — Canterbury
www.nzdsi.orgDr Shan Edwards
www.kmsurgical.co.nzChristchurch Dermatologists, Dermatologic Surgeons, KM ...

KM Surgical is a Christchurch NZ dermatologist … 202 Bealey Avenue, Christchurch 8013, New Zealand 03 379 9467

drmatthewstrack.co.nzDr Matthew Strack Dermatologist
About 4,352 visits a month from search, across 501 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #18 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

KM Surgical's opening hours largely match local demand but show specific gaps. Strong alignment appears on Tuesday mornings and early afternoons (9am, 10am, 1-3pm). Missed opportunities include Thursday and Friday evenings and several Saturday peaks when the clinic is closed. A few early-morning and late-afternoon openings fall in lower-demand windows and may be inefficient. Adjusting a small number of hours to cover Friday 5pm or Saturday mornings could be commercially worthwhile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.1Good
What customers seeWhere you rank
9:41
KM Surgical
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-7pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Christchurch Centre
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #33 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#9of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #9 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 112 dermatology & skin care businesses in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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