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Kowhai Rest Home

Rest Home · Hillsborough (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Kowhai Rest Home

Rest Home · Hillsborough (Christchurch City), Christchurch

Where you stand#80of 96 retirement villages
Overall health1.7/10across the eight areas

Going well

03Map positions9.508Opening hours7.7

Where we can help

02Reviews5.205Facebook page2.904Listings and social2.701Google listing1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kowhai Rest Home is a 28-bed residential care home in Hillsborough, Christchurch. It describes itself as family-like and providing love and quality care to residents across a wide age range. The home emphasises close, personal care and communal meals. Reviews note generally high satisfaction with care and regular praise for lunch food.

Kowhai Rest Home is a 28-bed residential care home located in Hillsborough, Christchurch. It describes itself as family-like and aims to give love and quality care to residents across a wide age range.

The facility provides long-term residential care typical of retirement villages and rest homes, with a focus on day-to-day support and communal living. Its description emphasises a family atmosphere and personalised attention for residents rather than institutional scale services.

Customers tend to report generally high satisfaction with care, reflected in an average rating of 4.8. Reviews mention positive experiences and note the quality of lunch food on multiple occasions, though one review indicates food quality can vary at times.

Locally, Kowhai Rest Home is distinguished by its small, 28-bed scale and its stated family-like approach to residential care in Hillsborough. That combination of compact size, emphasis on personal care, and regular communal meals is the primary character described for the home.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Kowhai Rest Home shows a below-average health score for its Google Business Listing at 3.5/10, indicating room for improvement in profile completeness and optimization. The listing already provides a live status, a title, a claimed listing, a website link and a phone number, which supports basic customer access. The most notable finding is the absence of logo and limited photos, with a basic description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Kowhai Rest Home
2
Kowhai Rest Home✓✓
4.8 ★★★★★ (6)
Rest Home · Hillsborough (Christchurch City)
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

28 bed family-like giving love and quality care to a wide range of Residents within a wide age-range

1
Google listingChristchurch retirement villages · 96 businesses
You are #78 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kowhai Rest Home shows an above-average health score of 6.3 out of 10, reflecting generally solid Google review performance. The strongest result is a top-10% star rating, indicating high resident and family satisfaction. A key area for improvement is responding to reviews, as no replies have been made to feedback, which can affect trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Kowhai Rest Home
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #47 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kowhai Rest Home shows very high visibility on Google Maps with a health score of 9.8 out of 10. The overall performance indicates strong local presence, especially in Hillsborough, with top results for key care-related terms. There remain opportunities to broaden reach across more suburbs and push further into the top 10% of the borough rankings.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
assisted living facility
✓Top three for "assisted living facility" in 10 suburbs, seen in 44
1
Kowhai Rest Home✓4.8 ★ (6) · Rest Home
2
Chatswood Retirement Village4.4 ★ (74) · Rest Home
3
Bishop Selwyn - Alden Ultimate Care Home & Village4.1 ★ (11) · Rest Home
4
Archer Thorrington Village Beckenham3.7 ★ (9) · Rest Home
Map positionsChristchurch retirement villages · 96 businesses
You are #6 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kowhai Rest Home shows a low overall social presence health score of 2.7 out of 10, indicating significant room for improvement across platforms. The most important finding is the missing active profiles on major social channels, notably Instagram, Facebook, and TikTok, plus directory listings on TikTok and Yellow. Strength lies in a LinkedIn Company listing that is up to date.

Strengths

  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/kowhai-rest-home) found via: Google search results, Your website.
  • ✓
    Village Guide ListingWe can see your Village Guide Listing listing (https://villageguide.co.nz/kowhai-rest-home) found via: Google search results.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Kowhai-Rest-Home-Hillsborough-Christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
20 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gkowhai rest home hillsborough (christchurch city)
AllImagesMapsNews
Healthpointkowhai-rest-homeKowhai Rest Home | Healthpoint
Eldernet Providerkowhai-rest-homeKowhai Rest Home | Eldernet Provider✓
Village Guidekowhai-rest-homeKowhai Rest Home | Village Guide✓
Aged AdvisorKowhai-Rest-Home-Hillsborough-ChristchurchKowhai Rest Home | Aged Advisor✓
Age Concernkowhai-rest-homeKowhai Rest Home | Age Concern
White Pageskowhai-rest-home-saintKowhai Rest Home | White Pages
LinkedIneldernet-and-care-publicationsKowhai Rest Home | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #70 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointEldernet ProviderVillage GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
kowhai rest home hillsborough (christchurch city)
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch retirement villages · 96 businesses
You are #68 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top two opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒eldernet.co.nz✓21
Your websiteChristchurch retirement villages · 96 businesses
See how to fix both →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gretirement village hillsborough (christchurch city)
AllMapsImagesShopping
www.metlifecare.co.nzHillsborough Heights Village
www.eldernet.co.nzHillsborough Heights - Metlifecare

At Hillsborough Heights enjoy million-dollar views without the price tag from this centrally located village. We have a range of units available. Read More ... Read more

www.rymanhealthcare.co.nzMurray Halberg Retirement Village | Auckland
About 123,253 visits a month from search, across 4,791 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #78 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kowhai Rest Home's published hours closely match local demand for daytime care and visits, with strong alignment across mid-afternoon weekday windows. There are no missed opportunities where the home is closed during popular hours. A small portion of weekly hours falls in low-demand windows - late evenings and an early Monday morning - which could be trimmed or staffed differently to reduce cost without losing customer access.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
What customers seeWhere you rank
9:41
Kowhai Rest Home
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 13 opportunities, from the 50 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#80of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #80 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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