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L'amour Hair Specialist

Hairdresser · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

L'amour Hair Specialist

Hairdresser · St Albans, Christchurch

Where you stand#244of 570 beauty businesses
Overall health5.7/10across the eight areas

Going well

01Google listing8.007Google search and traffic7.302Reviews6.908Opening hours6.9

Where we can help

03Map positions4.304Listings and social2.705Facebook page0.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

L'amour Hair Specialist is a boutique hair salon based in Saint Albans/Merivale, Christchurch at 110 St Albans St. A professional team of stylists offers cuts, blow-dries and colour services using brands such as Evo, Davines and Olaplex. The salon emphasises eco-friendly, natural-based haircare and ammonia-free Evo Hueverse colours, with online booking or phone bookings available.

L'amour Hair Specialist is a boutique salon located at 110 St Albans St in Saint Albans, Christchurch, serving clients from the St Albans/Merivale area. The salon operates as a professional team of hair stylists working from a compact, relaxed space.

Services include haircuts, styling and colour work using Evo Haircare, Davines and Olaplex products. The salon states a focus on natural-based haircare and sustainability, and uses ammonia-free colours from Evo Hueverse. Clients are invited to book online or call to discuss appointments.

Customer feedback highlights friendly, personable service and positive outcomes from cuts and styling. Reviews note clear communication about desired looks, helpful last-minute appointments, and satisfaction with blow-dries and finished colours. Several comments reflect clients feeling welcome and pleased after making a change of stylist.

Locally, L'amour Hair Specialist is positioned as a small, eco-conscious hair salon offering mainstream salon services with an emphasis on sustainable products and ammonia-free colour options. Customers can expect a boutique setting, a team approach to styling, and the convenience of online or phone booking.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

L'amour Hair Specialist shows a strong Google Business Listing health, with a score of 8.2 out of 10. The listing is claimed, has a visible website link and phone number, and displays open status, contributing to easy customer contact. Key strengths include a complete basic profile and verified ownership, while images and descriptions are already performing well against local peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
L'amour Hair Specialist
2
L'amour Hair Specialist✓✓
4.9 ★★★★★ (79)
Hairdresser · St Albans3
Open 6 days · late Tue and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a professional team of hair stylists working from our boutique salon in St Albans/Merivale. We offer a wide range of services using Evo Haircare, Davines and Olaplex. We pride ourselves in delivering high quality results in a relaxing environment. We aim to be as Eco friendly and Sustainable as possible with Natural based haircare and using Ammonia free colors by Evo Hueverse. We welcome you to Book online or call us to chat about your next booking.

1
Google listingChristchurch beauty · 570 businesses
You are #112 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

L'amour Hair Specialist shows an above-average health score of 6.5 out of 10 for Google review performance, suggesting solid online feedback with room to improve. The strongest current signal is a high level of customer satisfaction, while engagement with reviews remains steady but not yet top-tier. Overall health supports ongoing trust with existing and prospective clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
6.9Good
What customers seeWhere you rank
9:41
L'amour Hair Specialist
OverviewReviewsPhotosAbout
4.9★★★★★79 reviews
5
4
3
2
13
skilled staff 5blow wave 3head massage 3curly hair 3friendly team 3massage chairs 2
2How far your rating and your review count together can be trusted
S
Sal R.★★★★★ · 2 days ago

My daughter recommended me and said please come mum this guy is so cool to talk too and is amazing with my hair so I came as I wasn't happy with the salon I went too and omg he was,his name is ash and I adore his personality and how he gav...

Response from the owner1

Thank you so much for the lovely review. We are so happy that you had an amazing experience

C
Catherine P.★★★★★ · 2 weeks ago

I have been hesitant to change hair stylists but finally took the plunge and so pleased I did. Left with a really great cut and really positive experience.

Response from the owner

Thank you for your lovely review

Google reviewsChristchurch beauty · 570 businesses
You are #180 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

L'amour Hair Specialist shows a decent overall health score and steady visibility in Google Maps. The top findings indicate strong performance for keywords tied to the Saint Albans area, particularly hair salon and unisex hairdresser terms, with solid rankings in beauty and barber-related searches. There is room to improve above the borough median and strengthen broader aggregate results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Top three for "beauty salon" in 1 suburb, seen in 1
1
Beauty with Grace St Albans4.8 ★ (174) · Hairdresser
2
L'amour Hair Specialist24.9 ★ (79) · Hairdresser
3
Hair Art & Beauty4.9 ★ (296) · Hairdresser
4
Afterglow Beauty NZ5.0 ★ (69) · Hairdresser
Map positionsChristchurch beauty · 570 businesses
You are #325 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

L'amour Hair Specialist shows a low overall health score for social presence, indicating limited active engagement across key platforms. The strongest current asset is an Instagram profile with high trust association. Main opportunities lie in improving Facebook and TikTok trust and linking a personal LinkedIn profile; there is also potential in NoSecretSalon presence for wider visibility. A clear next step is to align social profiles with consistent branding and updated details to grow local reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/lamour-hair-specialist-christchurch-110-saint-albans-street-i6j1xe1w) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/l%27amour+hair+specialist-18233578) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gl'amour hair specialist st albans
AllImagesMapsNews
Cylexl%27amour+hair+specialist-18233578L'amour Hair Specialist | Cylex✓
Freshalamour-hair-specialist-christchurch-110-saint-albans-street-i6j1xe1wL'amour Hair Specialist | Fresha✓
InstagramlamourhairspecialistL'amour Hair Specialist | Instagram✓
Neighbourlybeauty/canterbury-region/christchurch/st-albansFound through search, not linked from anything you own
Tiktok@august.extensionsL'amour Hair Specialist | Tiktok2
FacebookAmour-Hair-Beauty-100081532702980L'amour Hair Specialist | Facebook1
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexFreshaNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
l'amour hair specialist st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

L'amour Hair Specialist shows an above-average on-page health with a 6.6/10 score. Key strengths include a valid favicon, no frames, a relevant meta description, and a clear H1 tag and title tag, which support visibility and click-through. Areas to watch are meta description length, title tag length, and overall page size and readability for ongoing improvements.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lamourhair.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Page title
3On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Website Traffic health for L'amour Hair Specialist shows a healthy overall level with a health score of 7.2 out of 10. The most important findings indicate paid traffic is not yet measurable and paid spend is unclear, while organic traffic value is mid-range and improving with ongoing content and technical work.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
Gbeauty salon st albans
AllMapsImagesShopping
21No ads from you on any search
www.afterglowbeautynz.comBeauty Salon Christchurch | Afterglow Beauty | Christchurch
www.facebook.comBeauty with grace st Albans | Christchurch
www.lamourhair.co.nzL'amour Hair Specialist | Hair Salon in St Albans | 110 St ...

We are a team of highly professional Hair stylists each boasting 15-20 years of experience. Our forte lies in delivering professional, cutting edge Colours. Read more

www.haardesign.co.nzWelcome to Haar Design. – HaarDesign
3About 131 visits a month from search, across 56 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #157 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

L'amour Hair Specialist's opening hours largely align with Christchurch demand during several strong midweek and weekend peaks, including Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm. However the salon is closed during some high-demand windows - notably Thursday 6pm, Saturday 3-4pm, Sunday 1pm and Tuesday 9am - which represent clear missed opportunities for appointments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.9Good
What customers seeWhere you rank
9:41
L'amour Hair Specialist
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-5pm
Tuesday9:30am-8pm
Wednesday9:30am-8pm
Thursday9:30am-6pm
Friday9:30am-6pm
Saturday9am-3pm
SundayClosed
Popular times Thursday · St Albans
6a7a8a9a10a11a12p1p2p3p4p5p6p
When people in St Albans look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #175 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#244of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #244 overall
Open my free 7 days →
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