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Lasersmile Dental Care

Cosmetic dentist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Lasersmile Dental Care

Cosmetic dentist · Auckland City Centre, Central Auckland

Where you stand#173of 277 dentists
Overall health3.8/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

02Reviews5.005Facebook page4.707Google search and traffic4.301Google listing3.808Opening hours3.003Map positions1.804Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lasersmile Dental Care is a dental clinic in Auckland CBD offering general dentistry, aesthetic biological dentistry and holistic dentistry. The clinic describes a personalised approach to oral health, with comfort-focused care and technology including digital dentistry, lasers, ozone and 3D scanning, design and milling.

Lasersmile Dental Care is a dental clinic in Auckland CBD providing general dentistry, aesthetic biological dentistry and holistic dentistry. Its approach centres on personalised oral health care, with an emphasis on comfort and personal service.

The clinic uses digital dentistry and other technology as part of its care, including 3D scanning, design and milling, lasers, ozone and magnification. Its stated focus is on providing a relaxed and stress-free experience alongside dental treatment.

Customers describe the team as friendly, professional and welcoming. Review themes include care for families, gum disease treatment, Invisalign teeth straightening, hygiene appointments and support for people who have previously felt uneasy about visiting the dentist. Reviewers also mention the clinic's technology and comfortable environment.

Lasersmile Dental Care combines general dental services with aesthetic biological and holistic approaches in a central Auckland setting. Its local character is shaped by personalised care, comfort-focused visits and the use of digital and laser-based technology within the clinic experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lasersmile Dental Care's Google Business Listing health is below average, scoring 3.8 out of 10. The listing has key foundations in place, including the business name, website link, phone number, trading status and claimed ownership. The main gaps are a short description, no logo and limited photos, which reduce the information available to customers comparing local dental clinics.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lasersmile Dental Care
3
Lasersmile Dental Care✓✓
4.8 ★★★★★ (39)
Cosmetic dentist · Auckland City Centre
Open 4 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

General Dentistry, Aesthetic Biological Dentistry and Holistic Dentistry.

1
Google listingCentral Auckland dentists · 277 businesses
You are #173 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lasersmile Dental Care has an Average Google review health score of 5.0 out of 10. Its rating and review count are ahead of half the local market, giving customers enough evidence to assess the clinic. The main gap is that no reviews have received a reply, leaving customer feedback without the business's perspective and limiting credibility on the listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Lasersmile Dental Care
OverviewReviewsPhotosAbout
4.8★★★★★39 reviews
5
4
3
2
13
gum disease treatment 7hygienist appointments 5friendly team 5laser treatment 4welcoming team 3crowns 3
2How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #140 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lasersmile Dental Care has a Low Maps Search Performance health score of 1.8 out of 10, indicating limited visibility in Google Maps searches. The strongest results are for cosmetic dentist searches, including fifth position in Shelly Park and seventh in Parnell. The main concern is that the business appears across fewer surrounding suburbs and ranks below most local competitors in Auckland CBD.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 11 searches across Central Auckland, top three in none
1
Smile Dental Queen Street4.7 ★ (1,283) · Cosmetic dentist
2
City Dental Lounge5.0 ★ (110) · Cosmetic dentist
3
Lumino the Dentists Auckland Central4.5 ★ (126) · Cosmetic dentist
4
Customs Street Dentist4.7 ★ (125) · Cosmetic dentist
↓
Lasersmile Dental Care2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #227 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lasersmile Dental Care has a very low health score of 1.3 out of 10 for citations and social presence. No active Facebook, Instagram or TikTok profiles were found, limiting the ways customers can check information or contact the clinic on those platforms. The most important priority is to establish business profiles and ensure core details match the Google listing exactly across profiles and directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Glasersmile dental care auckland city centre
AllImagesMapsNews
Healthpointhospital-specialist-dentistry-regional-serviceFound through search, not linked from anything you own
Yelpsmile-dental-auckland-6Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lasersmile Dental Care has no Facebook page that customers can find, which is unusual in Auckland CBD, where 150 of 277 businesses have a findable page. That leaves customers without a place to check that the clinic is real, see recent work, or send a message. The gap is straightforward to fix: create a business page or make an existing one findable.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
lasersmile dental care auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lasersmile.co.nz✓3
✓The shape of your link profile
✓Favicon
1On-page score
2Page title
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Lasersmile Dental CareNot in these results
31About 99 visits a month from search, across 43 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #158 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 59% of the week's customer traffic, while closing during several busy periods means hours are pointed away from demand. Friday 9am to 5pm is a closed period, so customers meet a closed door or go to whoever is open. Lasersmile Dental Care should open Friday 10am to 2pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Lasersmile Dental Care
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-7pm
Wednesday9am-5pm
Thursday9am-7pm
FridayClosed
SaturdayClosed
SundayClosed
Popular times Friday · Auckland City Centre
7a8a9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #193 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#173of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #173 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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