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Lawless Physiques

Personal trainer · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch dietitians & nutrition businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dietitians & nutrition · 79 businesses
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Executive summaryExclusive Marketbase business report

Lawless Physiques

Personal trainer · Spreydon, Christchurch

Where you stand#56of 79 dietitians & nutrition businesses
Overall health2.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Lawless Physiques is a small training studio in the Spreydon suburb of Christchurch offering personalised fitness and nutrition-aware coaching. Led by Hayden, the studio focuses on one-on-one and sports-specific training, with an emphasis on adapting programmes around individual limitations and goals. Customers note a welcoming, supportive environment and practical attention to diet and food needs.

Lawless Physiques is a training studio located in Spreydon, Christchurch, run by Hayden. The operation centres on personalised coaching that combines strength and conditioning work with nutrition-aware guidance, serving clients across general fitness and sports-focused needs.

The studio describes its specialisms through client experiences: sports-specific training, tailored programmes that accommodate physical limitations, and practical advice around food and diet. Sessions are delivered in a gym environment where workouts vary in intensity and format, and nutrition is considered alongside movement and recovery.

Clients commonly report a welcoming, encouraging atmosphere. Reviews highlight Hayden's knowledge of training, his supportive and understanding approach, and an ability to make new or nervous gym-goers feel comfortable. Workouts are described as varied, challenging, and enjoyable, while dietary considerations are managed with flexibility and care.

Locally, Lawless Physiques presents as a hands-on provider that blends coaching and nutrition support in a neighbourhood setting. Clients seeking one-on-one attention, sports-specific preparation, or a trainer who adapts plans for personal limitations are likely to find a practical, supportive option in this Christchurch studio.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lawless Physiques shows a low health score on Google Business Listing, with room to improve key areas. The business has essential contact information and address, but lacks a strong description, a logo, and a robust photo library. Addressing these gaps will help attract local clients and clarify services offered.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.6Room to grow
9:41
Tiles © Esri
3
Lawless Physiques✓✓
5.0 ★★★★★ (19)
Personal trainer · Spreydon
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dietitians & nutrition · 79 businesses
You are #59 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lawless Physiques shows an above-average overall health score for Google reviews, indicating solid customer sentiment and engagement. The most notable finding is the top 10% star rating, reflecting high satisfaction. A second key point is the current lack of responses to reviews, which may limit trust and perceived engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.8Good
9:41
Lawless Physiques
OverviewReviewsPhotosAbout
5.0★★★★★19 reviews 3
5
4
3
2
1✓
knowledgeable trainer 3strength training 3motivation 3caring trainer 2varied workouts 2supportive 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch dietitians & nutrition · 79 businesses
You are #26 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lawless Physiques shows a below-average health score for Google Maps performance, at 3.8 out of 10, indicating limited visibility in maps searches. Two top opportunities focus on strengthening overall aggregate maps visibility and maintaining the borough performance. The strongest keywords show the studio ranking well for nutrition-related searches in Spreydon and Somerfield, suggesting continued emphasis on fitness-nutrition services could lift overall performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.3Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Eating Fit Nutrition4.7 ★ (7) · Personal trainer
2
Cushla Holdaway Dietitian5.0 ★ (135) · Personal trainer
3
Nutri Viva Claudia Oxford-Gonzalez5.0 ★ (9) · Personal trainer
4
Digest Harmony4.8 ★ (6) · Personal trainer
↓
Lawless Physiques2Further down, below the first results
Map positionsChristchurch dietitians & nutrition · 79 businesses
You are #53 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lawless Physiques shows an above-average health score with ongoing social presence strength. The strongest confirmed assets are the Instagram and Facebook profiles, both rated very high for trust and authority. The business should maintain posting quality content and consistent branding while considering listed opportunities to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/lawless-physiques-spreydon) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.4Strong
9:41
Glawless physiques spreydon
AllImagesMapsNews
OpenLocallylawless-physiques-spreydonLawless Physiques | OpenLocally✓
FacebooklawlessphysiquesLawless Physiques | Facebook✓
Family Company Studiolawless-physiquesLawless Physiques | Family Company Studio
InstagramlawlessphysiquesLawless Physiques | Instagram✓
Freshalp/en/bt/gym-and-fitness/in/nz-christchurch/spreydonLawless Physiques | Fresha
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dietitians & nutrition · 79 businesses
You are #6 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyFamily Company StudioFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
9:41
facebook
lawlessphysiques✓
827 followers 3
4 x finalist NZ/AU PT of the year Personal Trainers specialising in body recomposition2
FollowMessage
★ 2 reviews · recommended 1
🌐 lawlessphysiques.com✓
☎ +64 27 323 2317✓
PostsAboutPhotosReviews
Facebook pageChristchurch dietitians & nutrition · 79 businesses
You are #39 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Lawless Physiques shows a very low on-page SEO health score (0.8/10) for its homepage, indicating the site lacks essential elements. The most critical findings are missing an on-page SEO baseline, no detected Title Tag, and no Meta Description, which can severely limit visibility and click-through rates. Implementing basic tags and favicon can start the improvement.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒lawlessphysiques.com✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch dietitians & nutrition · 79 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lawless Physiques shows a very healthy website traffic posture given the low health score, with clear opportunities to improve both organic and paid visibility. The strongest focus should be on building organic traffic value and rankings by publishing local, search-friendly content and improving on-page SEO to attract more visitors and inquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Lawless PhysiquesNot in these results3
Google search and trafficChristchurch dietitians & nutrition · 79 businesses
You are #56 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lawless Physiques currently has no published opening hours, so alignment with Christchurch demand patterns cannot be confirmed. No hours means no recorded strong alignment with peak search times, and peak windows are effectively missed in listings. Adding clear, customer-facing hours that match typical gym demand (early mornings and evenings) would make it easier to capture searches and bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
3.1Room to grow
9:41
Lawless Physiques
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch dietitians & nutrition · 79 businesses
You are #55 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#56of 79 Christchurch dietitians & nutrition businesses
9:41
Christchurch dietitians & nutritionOverall · 79 businesses
You are #56 overall
Open my free 7 days →
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