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Lays

Accounting firm · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Lays

Accounting firm · Lincoln, Christchurch

Where you stand#157of 245 accountants
Overall health3.6/10across the eight areas

Going well

05Facebook page8.907Google search and traffic7.6

Where we can help

04Listings and social4.702Reviews4.103Map positions2.908Opening hours2.501Google listing0.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lays is an accounting firm based in Lincoln. The practice provides accounting services to local individuals and businesses from its Lincoln location. Clients receive professional support for financial administration and compliance needs. Lays operates locally, serving the Lincoln community with standard accounting services delivered through direct client contact.

Lays is an accounting firm located in Lincoln. The practice presents itself as a local provider of accounting services to clients in and around Lincoln.

The firm offers accounting services and related professional support. Services are presented in general terms as standard accounting work to assist with clients' financial administration and compliance.

Clients engage Lays for their accounting needs and interact directly with the firm for those services. Customer interactions are focused on practical financial matters handled through typical professional processes.

Lays is distinguished locally by its Lincoln location and focus on providing accounting services to the immediate community. The practice positions itself as a local accounting resource for individuals and businesses seeking standard accounting support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Lays in Lincoln shows a very low health score, with several critical gaps affecting visibility and credibility. Key positives include a complete full address and a main image, while important elements like a listing website link, claimed status, open-for-business status, phone number and a strong description are missing. Addressing these will improve local presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
11 checks on your Google listing. You're seeing 6 of them.
0.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lays
Lays1✓
Own this business?
0.0 ★★★★★ (0)
Accounting firm · Lincoln✓
Directions No website 32
OverviewReviewsPhotosAbout
From the business
No description yet
Google listingChristchurch accountants · 245 businesses
You are #242 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lays shows a very low overall health score on Google reviews, indicating limited trust from potential clients. The most important findings are zero to few reviews and no response to any feedback, which reduces credibility and engagement. Encouraging happy clients to leave reviews and starting to respond to all feedback are key first steps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Lays
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lays shows a below-average health score for Maps Search Performance, indicating room for improvement in Google Maps visibility. Top findings include a solid showing for local accounting searches in Lincoln and strong position for related terms like tax and bookkeeping in the area, with yang opportunities to advance toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 1 search across Christchurch, top three in none
1
Tax Logic5.0 ★ (12) · Accounting firm
2
F5 Chartered Accountants Ltd5.0 ★ (5) · Accounting firm
3
Neovia Advisory Ltd - Lincoln0.0 ★ (0) · Accounting firm
4
Lays20.0 ★ (0) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #174 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lays shows a moderate overall health score for social presence at 4.4 out of 10. The business has a strong Facebook presence, which anchors credibility and local reach; this is the standout achievement to maintain. Key room for growth includes expanding profiles to other platforms and ensuring consistent branding and details across listings to improve trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Glays lincoln
AllImagesMapsNews
FacebookhillyersoflincolnLays | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #130 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
hillyersoflincoln✓
798 followers ✓
Christchurch based wholesale bakery producing handmade Gourmet Pies since 1967.1
FollowMessage
★ 4 reviews · recommended 2
🌐 hillyers.co.nz✓
☎ +64 3-348 8909
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #27 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Lays shows an average on-page SEO health score of 5.0 out of 10 for the Lincoln homepage. Strengths include a valid favicon, a clear title tag, secure content via HTTPS, a relevant meta description, and sufficient text length. The page would benefit from improving the title and meta description lengths, addressing render-blocking resources, adding an H1 tag, and boosting the overall on-page SEO score.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hillyers.co.nz✓✓
✓Favicon
1Meta description
2Page title
3On-page score
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lays shows a solid website traffic picture with a health score of 8.3 out of 10. Organic traffic value and total visits are decent for the Lincoln area, while paid activity is not yet measurable. The top opportunities focus on launching small, targeted paid campaigns and continuing content and link-building to lift organic value and rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.6Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
LaysNot in these results
3About 271 visits a month from search, across 109 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #60 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Lays has no published opening-hours data, so alignment with Lincoln's customer demand patterns cannot be measured directly. Because hours are missing, the business cannot be shown as open during known local peak windows or as closed during off-peak times. Adding clear, accurate hours will immediately reveal where the practice matches or misses demand and is the first step to improving a very low temporal health score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Lays
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#157of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #157 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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