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Le Chic Hair Design

Hairdresser · Kaiapoi Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Le Chic Hair Design

Hairdresser · Kaiapoi Centre, Christchurch

Where you stand#405of 498 hair salons & barbers
Overall health1.9/10across the eight areas

Going well

04Listings and social9.2

Where we can help

03Map positions3.001Google listing2.405Facebook page2.402Reviews2.108Opening hours1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Le Chic Hair Design is a hair salon and barber operating in Kaiapoi. It offers cuts and styling from a team of stylists and barbers, with services suited to everyday wear and local clientele. Customers note a friendly, chatty team, practical pricing and experienced staff including a male barber named Jacob. The salon is known locally for a warm, community-focused atmosphere.

Le Chic Hair Design is a hair salon and barber based in Kaiapoi. The salon provides haircuts and styling by a team of stylists and barbers serving local residents. Services are those typically expected from a hair salon and barbershop, delivered from a fixed location in town.

The team at Le Chic Hair Design describes itself through reviews as friendly and professional. Review themes point to stylists with good knowledge of cutting and styling, and a mix of staff including both female stylists and a male barber named Jacob. The salon is presented as offering practical value and standard salon services rather than niche or specialist treatments.

Customers commonly report a warm, chatty experience with staff who build rapport and treat older clients considerately. Several reviews highlight friendly interactions, consistent haircuts and staff who put clients at ease. Pricing is mentioned in one review as offering good value, and the salon's atmosphere is described as approachable and community-minded.

Locally, Le Chic Hair Design distinguishes itself through its neighbourhood presence in Kaiapoi and a client experience focused on personable service. The combination of an experienced, sociable team and straightforward pricing appears to be the main draw for customers seeking regular haircuts and approachable styling in the area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Le Chic Hair Design shows low overall health on the Google Business Listing with room for strong improvement. The listing correctly includes a title, claimed status, a phone number, and a full address, but lacks a website link, a meaningful description, and several photos, which limits visibility and trust for potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Le Chic Hair Design
3
Le Chic Hair Design✓✓
4.6 ★★★★★ (11)
Hairdresser · Kaiapoi Centre
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #381 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Le Chic Hair Design shows a low health score on Google reviews (2.1 out of 10). Overall, the business retains a friendly, community-focused image, but needs consistent engagement with customers to boost trust and ratings. The top opportunities include improving response rate, encouraging more reviews, and continuing to lift star rating through quality service.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Le Chic Hair Design
OverviewReviewsPhotosAbout
4.6★★★★★11 reviews 3
5
4
3
2
1
friendly staff 6haircut 3
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #394 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Le Chic Hair Design shows a low overall health in Maps search with some local footprint. The top finding is that the business ranks well for certain Kaiapoi keywords, such as unisex hairdresser in kaiapoi north and hair salon in kaiapoi centre, but overall visibility remains limited in broader maps queries and the borough. Focused improvement is needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair extension technician
1Seen in 3 searches across Christchurch, top three in none
1
A Step Up for Hair5.0 ★ (7) · Hairdresser
2
Beauty HQ5.0 ★ (22) · Hairdresser
3
La Viva Hair Studio4.7 ★ (12) · Hairdresser
4
Beauty Heaven5.0 ★ (35) · Hairdresser
↓
Le Chic Hair Design2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #350 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Le Chic Hair Design shows a health score of 4.2 out of 10, indicating below-average presence across social platforms and directories. The most notable finding is a very strong Facebook presence, with a very high trust score, while opportunities exist on Instagram and TikTok and in Yellow Pages listings. Strengths include existing profiles with visibility in Fresha and Neighbourly, supporting local credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/le-chic-hair-design-williams-street-kaiapoi-a2QWyZ) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gle chic hair design kaiapoi centre
AllImagesMapsNews
White Pagesle-chic-hairdesignLe Chic Hair Design | White Pages
Neighbourlyle-chic-hair-design-2014-ltd-le-chic-hair-designLe Chic Hair Design | Neighbourly
Freshale-chic-hair-design-williams-street-kaiapoi-a2QWyZLe Chic Hair Design | Fresha✓
FacebookLe-Chic-Hairdesign-2014-limited-100063588222655Le Chic Hair Design | Facebook✓
InstagramlechichairdesignLe Chic Hair Design | Instagram✓
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #43 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesNeighbourlyFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people1
521 followers 3
FollowMessage
★ 2 reviews · recommended 2
🌐 maps.google.com
☎ +64 3-327 9292✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #377 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Le Chic Hair DesignNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Le Chic Hair Design has no published opening hours, so temporal alignment cannot be measured against local demand. Given a health score of 0.1, there is no clear evidence of strong alignment with high-demand windows, and several potential peak-hour opportunities remain unidentified. Publishing accurate opening hours is the first priority to unlock specific guidance on matching hours to customer search patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Le Chic Hair Design
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#405of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #405 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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