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Le Plaisir

Beauty salon · Kaiapoi West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Le Plaisir

Beauty salon · Kaiapoi West, Christchurch

Where you stand#52of 570 beauty businesses
Overall health9.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Le Plaisir is a beauty and hairdressing salon in Silverstream, Kaiapoi, Christchurch that offers hair, nails and beauty treatments in one location. The salon lists services including hair styling, massage, skincare, lashes and collagen treatments. Customers note friendly, welcoming staff and attentive service for both colour and cuts.

Le Plaisir is a beauty and hairdressing salon based in Silverstream, Kaiapoi, Christchurch. The salon presents itself as a combined destination for hair and beauty where customers can book styling, body treatments and relaxation services under one roof.

Services described by the salon include hair styling, haircuts and colouring alongside beauty treatments such as nails, lashes, skincare, collagen treatments and massage. The website frames the offering as a mix of technical hair services and body or facial treatments to support overall grooming and wellbeing.

Customer feedback highlights friendly, welcoming staff and attentive service. Reviews mention detailed, capable work on cuts and colour, prompt service for men's haircuts and positive experiences with brows and lashes. Several comments describe clients feeling reassured by clear explanations from stylists and satisfied by the end result, including recovery from problematic services received elsewhere.

Le Plaisir is presented locally as a full-service beauty and hair hub in Kaiapoi where clients can access multiple treatments in one visit. The combination of hair, nails, skincare and massage, together with consistently noted friendly staff and attention to detail, forms the practical character of the salon within the Silverstream community.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Le Plaisir shows a solid health score of 5.9 out of 10, indicating above average overall health for its Google Business Listing. The listing has clear strengths in claimed status, phone number and website link, and a visible open-for-business status, which helps local customers find and contact the salon. The description is present but could be refined further to compete with top listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
7.4Good
9:41
Tiles © Esri
2
Le Plaisir✓✓
4.9 ★★★★★ (76)
Beauty salon · Kaiapoi West
Open 6 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Beauty and Hairdressing Salon. All your hair and beauty needs taken care of in one place.

1
Google listingChristchurch beauty · 570 businesses
You are #150 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Le Plaisir shows a healthy Google review profile with a 7.8/10 health score. Key findings indicate solid customer engagement and strong ratings, with room to push further on response rate and overall rating to enter higher performance brackets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.2Strong
9:41
Le Plaisir
OverviewReviewsPhotosAbout
4.9★★★★★76 reviews 2
5
4
3
2
1
friendly staff 18haircut 12welcoming staff 4atmosphere 4brows 3lashes 3
3How far your rating and your review count together can be trusted
A
Anna K.★★★★★ · a month ago

Popped in today for brows and lashes with Hazel, she did an amazing job and is so lovely. Only when I went to pay did I realise I hadn’t actually booked for today (I’d booked for early January by mistake 😅). Hazel didn’t say a thing and st...

Response from the owner1

So very welcome beauty lady was not a problem we had a little laugh have a fab xmas lee xx

A
Ash★★★★★ · 2 months ago

Excellent service for men’s cut and wash. Attention to detail, communication and speed of execution five stars! Thank you Hazel for promptly making me look like a million dollars!

Response from the owner

Thank you so much that warms our hearts xx

Google reviewsChristchurch beauty · 570 businesses
You are #104 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Le Plaisir shows a high overall health in Google Maps search with room to tighten visibility across suburbs and further solidify local presence in Kaiapoi. The top opportunities highlight continued gains in aggregate visibility and maintaining a strong suburb score, with a clear path to move into the top 10% by refining the Google Business Listing and local signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.4Strong
9:41
1234Tiles © Esri
1Seen in 5 searches across Christchurch, top three in none
1
Beauty Heaven5.0 ★ (35) · Beauty salon
2
Studio 97 Nail and Beauty5.0 ★ (44) · Beauty salon
3
Beauty HQ5.0 ★ (22) · Beauty salon
4
Absolute Beauty Therapy Clinic4.9 ★ (51) · Beauty salon
↓
Le Plaisir2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #94 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Le Plaisir shows a high health score of 8.0 out of 10, indicating strong social presence overall. Key findings include outstanding Facebook and Instagram profiles, plus solid Fresha listings that support visibility beyond the core profiles.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/le-plaisir-silverstream-boulevard-christchurch-QvEVwP) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
9:41
Gle plaisir kaiapoi west
AllImagesMapsNews
FacebookleplaisirchchLe Plaisir | Facebook✓
Instagramle_plaisir_nzLe Plaisir | Instagram✓
Freshale-plaisir-silverstream-boulevard-christchurch-QvEVwPLe Plaisir | Fresha✓
Wedding Guidele-plaisirLe Plaisir | Wedding Guide
NeighbourlyNo listing found3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaWedding GuideCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.2Strong
9:41
facebook
leplaisirchch✓
1.4K followers 2
Le Plaisir is a luxury experience in hair, beauty, massage, nail services and body treatments in Silverstream, Kaiapoi. A "Destination of Excellence"1
FollowMessage
★ 38 reviews · recommended ✓
🌐 leplaisir.co.nz✓
☎ +64 3-327 2404
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #48 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Le Plaisir's on-page SEO health is very high, with a score of 9.4 out of 10. The strongest findings include a valid favicon, a relevant title tag, and adequate page text. Page load is fast and content is securely served over HTTPS, supporting trust and discoverability.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒leplaisir.co.nz✓2
✓Favicon
✓Page load speed
1Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Le Plaisir shows a solid overall health with room for targeted paid and organic improvements. Notably, the business should start a small paid campaign with precise landing pages and negative keywords to capture measurable paid traffic, and experiment with niche keywords to appear in top SERPs while monitoring cost per click.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
9:41
Gbeautician kaiapoi west
AllMapsImagesShopping
321No ads from you on any search
www.leplaisir.co.nzLe Plaisir | Beauty Treatments | Hair Styling | Nails | Kaiapoi

Le Plaisir is a beauty clinic based in Kaiapoi, New Zealand. We provide beauty services including collagen treatments, hair styling, skincare and lashes.

www.fbessentials.comBody Essentials: Face
About 431 visits a month from search, across 60 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #125 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Le Plaisir's opening hours largely match local demand, with 53 well-aligned peak hours and no low-demand open hours. Strong alignment appears midweek and on Saturday afternoons, but there are notable gaps on late Saturday and Sunday afternoons when local search activity remains high. Adjusting a few weekend hours could capture missed bookings without increasing weekday staffing costs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.1Good
9:41
Le Plaisir
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-8pm
Wednesday9am-7pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #164 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#52of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #52 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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