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Lelos Hair Boutique

Hairdresser · Parklands, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Lelos Hair Boutique

Hairdresser · Parklands, Christchurch

Where you stand#319of 498 hair salons & barbers
Overall health3.6/10across the eight areas

Going well

03Map positions6.808Opening hours6.8

Where we can help

04Listings and social4.805Facebook page4.601Google listing3.902Reviews2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lelos Hair Boutique is a hair salon in Parklands, Christchurch, run by an award-winning senior stylist. The salon offers premium hair services including cuts, colouring and styling in a distinctive space. Customers note friendly service, consistent results and a high standard of workmanship from the lead stylist.

Lelos Hair Boutique is a hair salon located in Parklands, Christchurch, led by an award-winning senior stylist. The salon presents itself as a distinctive space offering premium hair services to local clients.

Services focus on haircuts, colouring and styling provided by the senior stylist. The description supplied emphasises professional colour work, cutting and styling tailored to clients, and the salon's positioning as a unique interior and experience within New Zealand.

Customer reviews consistently highlight friendly, personable service from the lead stylist and satisfaction with haircuts and styling results. Review themes show clients returning as regulars, praising the stylist's attention to detail and clear communication during appointments.

Locally, Lelos Hair Boutique is described by clients as a neighbourhood salon where customers can expect high-quality work from an experienced stylist in a distinct space. The combination of an award-winning senior stylist, a focus on colour and styling, and strong customer satisfaction distinguishes the salon for Parklands and wider Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lelos Hair Boutique shows a below-average overall Google Business Listing health, with room to improve the online presence. The most important findings are that a listing is claimed and contact details are complete, but there is no website link included and the description remains basic. Photos are at or above the median. Overall, focus on adding a website link and refining the description to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lelos Hair Boutique
3
Lelos Hair Boutique✓✓
4.7 ★★★★★ (14)
Hairdresser · Parklands
Open 6 days · late Tue and Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Premium hair service, colour, styling and cuts from an award winning senior stylist in a space like no other in New Zealand.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #302 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lelos Hair Boutique shows a low health level in Google reviews, with a 2.5/10 health score. The business has made some progress in rating and review volume, but engagement remains zero due to no responses to reviews. The most important opportunities are to increase response rate and continue improving the overall star rating and review count.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Lelos Hair Boutique
OverviewReviewsPhotosAbout
4.7★★★★★14 reviews
5
4
3
2
13
friendly staff 6haircut 3
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #373 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lelos Hair Boutique shows a solid overall health in Maps search, with strong borough-specific visibility and room to lift the aggregate score. The standout is being in the top 10% for borough searches, while main keywords like hair extension technician and barber shop in parklands rank highly and drive relevant traffic.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
6.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 1
1
Jularky's Hair Studio4.7 ★ (45) · Hairdresser
2
Clippers Container4.9 ★ (15) · Hairdresser
3
Lelos Hair Boutique✓4.7 ★ (14) · Hairdresser
4
Platform Hair4.7 ★ (12) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #158 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lelos Hair Boutique shows an above-average health score of 6.0 out of 10, indicating solid presence with room to grow. The strongest finding is the very high trust Facebook profile, supporting local visibility and credibility; opportunities include building a TikTok and NoSecretSalon presence to reach younger audiences and improve overall platform coverage.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe can see the Yellow Profile listing (https://yellow.co.nz/y/la-boutique-hair-579372345) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 4 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Glelos hair boutique parklands
AllImagesMapsNews
FacebookLelos-hair-boutique-100063695135204Lelos Hair Boutique | Facebook✓
Yellowla-boutique-hair-579372345Lelos Hair Boutique | Yellow3
InstagramleloshairnbeautyboutiqueFound through search, not linked from anything you own2
Freshalp/en/bt/hair-salons/in/nz-christchurch/parklandsFound through search, not linked from anything you own
TiktokNo account found1
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #258 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
people1
830 followers
Color/Cut work specialist. Weddings on site. Award winning senior stylist.3
FollowMessage
★ 2 reviews · recommended 2
🌐 lelolshairboutique.com✓
☎ +64 21 484 948✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #269 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Lelos Hair Boutique shows mixed performance for On-Page SEO. The overall health score is 4.5 out of 10, indicating room for improvement but not a total fail. The most important findings are missing meta description and title tag, and a critically low on-page SEO score that needs establishing a baseline through proper page structure, tags and content.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lelolshairboutique.com✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lelos Hair Boutique's Website Traffic health sits around 4.6 out of 10, indicating average performance with room for improvement. Key findings show organic traffic and paid activity are near zero, while organic keyword visibility is also very low. Focused content and local SEO will be essential to lift rankings and attract more visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Lelos Hair BoutiqueNot in these results3
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Lelos Hair Boutique's opening hours largely match local demand peaks, especially late morning and early afternoon slots on Tuesday and Saturday. However, the salon is closed during several popular Sunday afternoon hours and Wednesday at 5pm, representing missed revenue opportunities. No open hours fall in low-demand windows, so changes should target adding shifts during those specific high-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.8Good
What customers seeWhere you rank
9:41
Lelos Hair Boutique
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-8pm
Wednesday9am-5pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #161 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#319of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #319 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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