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Lending Crowd Ltd

Financial planner · Parnell, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Lending Crowd Ltd

Financial planner · Parnell, Central Auckland

Where you stand#32of 106 finance businesses
Overall health7.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Lending Crowd Ltd is a Parnell, Auckland fintech that operates an online lending marketplace connecting investors and borrowers. It offers secured and unsecured personal and business loans with mostly online applications, low fixed rates, and anonymous quotes. Customers note fast approvals, quick disbursements and responsive, professional staff as distinguishing features.

Lending Crowd Ltd is a financial technology company based in Parnell, Auckland that runs an online marketplace linking investors with people seeking loans. The platform describes itself as fully online and anonymous, offering quick quotes and a streamlined application process for borrowers across New Zealand.

The company provides personal and business loans with secured and unsecured options. Unsecured loans range from $2,000 to $50,000 with terms of 2, 3 or 5 years, while secured loans range from $5,050 to $200,000 with 3- or 5-year terms. Platform fees are stated for personal and business applications, and headline rates are published for secured and unsecured products.

Customers commonly report a fast, simple experience: prompt approvals, automated documentation, and efficient bank disbursements are recurring themes in reviews. Reviewers also highlight responsive and professional staff, naming individual representatives and noting courteous, helpful communication during urgent or time-sensitive applications.

Locally, Lending Crowd positions itself as a digital alternative for borrowers and investors in the Auckland area and nationwide, emphasising an online-first, technology-driven process, low fixed rates, and a focus on speed and customer service for those who need straightforward lending or investment access.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Lending Crowd Ltd shows a solid health score with clear strengths in verified listing control and accessible contact information. The business already benefits from a live status, a claimed listing, and a linked website and phone, which supports customer flow. The main opportunity is adding more photos to enrich the listing while maintaining the detailed description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
9:41
Tiles © Esri
1
Lending Crowd Ltd✓✓
4.8 ★★★★★ (696)
Financial planner · Parnell3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lending Crowd is a financial technology company built on decades of experience in the finance and technology spaces. We combine some clever ideas with the latest technology to create and operate a financial marketplace where people with money to invest connect directly and anonymously with people looking to borrow. Because we're a technology company and there are no middlemen our marketplace operates very efficiently and we can pass this on to both borrowers and investors with great deals. Our mission is to lower the cost of borrowing and take the hassle out of the process for borrowers, and open up a whole new class of investment with great returns to investors. What we do is elegant, clever and it works!

2
Google listingCentral Auckland personal & business finance · 106 businesses
You are #20 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lending Crowd Ltd shows a very high health score on Google reviews, indicating strong customer trust and engagement. The top findings highlight that review volume and response activity are solid, with ratings that are competitive within the market. The business benefits from a substantial and current review base, while maintaining timely responses to new feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
9.2Strong
9:41
Lending Crowd Ltd
OverviewReviewsPhotosAbout
4.8★★★★★696 reviews
5
4
3
2
12
loans 188online process 78easy process 71easy to deal with 60interest rates 52quick response 44
1How far your rating and your review count together can be trusted
M
Maaira M.★★★★★ · Edited a month ago

Fast and easy. Got funds in the account the same day as promised. This is my second time doing business with lending crowd and will definitely come back. Customer service was excellent. Farid.

Response from the owner3

Hi Maaira! thank you for giving us the 5 stars, we are glad that you liked our services and platform. Welcome to the Crowd!

K
Kerri D.★★★★★ · Edited 3 months ago

A pleasure to deal with AA++ service very grateful thank you thank you

Response from the owner

Hi Keri! Thanks so much for your 5* rating and review! Welcome to the Crowd!

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #9 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lending Crowd Ltd shows a healthy presence on Google Maps with a 4.9/10 health score. The top opportunities focus on increasing visibility across surrounding suburbs and ensuring local presence in the borough. Strength lies in prominent rankings for car finance and loan services in central Auckland and Parnell, suggesting solid relevance for local loan seekers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.9Room to grow
9:41
1234Tiles © Esri
1Top three for "car finance & loan company" in 1 suburb, seen in 5
1
Finance Direct Ltd4.4 ★ (32) · Financial planner
2
CarFinance2U4.9 ★ (717) · Financial planner
3
Go Car Finance4.1 ★ (614) · Financial planner
4
Pioneer Finance4.5 ★ (102) · Financial planner
↓
Lending Crowd Ltd2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #55 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lending Crowd Ltd shows a very high health score of 9.2, indicating strong presence in key third-party platforms. The most notable findings are solid Facebook and Instagram traces that tie closely to the business, supporting trust with customers, while LinkedIn Company listing exists but should be aligned with Google details.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    LinkedIn CompanyWe can see the LinkedIn Company listing (https://linkedin.com/company/lendingcrowd) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing all of them.
7.7Good
9:41
Glending crowd ltd parnell
AllImagesMapsNews
InstagramlendingcrowdnzLending Crowd Ltd | Instagram✓
Finance Advisers Providerlending-crowd-limited-auckland-FSP390986Lending Crowd Ltd | Finance Advisers Provider
LinkedInlendingcrowdLending Crowd Ltd | LinkedIn23
FacebookLendingCrowdNZLending Crowd Ltd | Facebook✓
YellowNo listing found1
LinkedInNo listing found23
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #25 for listings and social
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GoogleFacebookInstagramTikTokFinance Advisers ProviderLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lending Crowd Ltd's Facebook page health is 4.8 out of 10 (Average). The page has useful contact details and a full intro but a small follower base (28) and no Facebook recommendations, which limits social proof. The page links to the business's own website and shows a phone number and street address, so enquiries can land directly with the business.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
9:41
facebook
LendingCrowdNZ✓
28 followers 2
Lending Crowd is a peer-to-peer fintech platform built on decades of finance experience. Our easy online process makes borrowing fairer and faster, while providing smart investment opportunities. Call...
FollowMessage
🌐 lendingcrowd.co.nz✓
☎ +64 800 399 666✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #53 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒lendingcrowd.co.nz✓
✓Favicon
✓Page file size
1Meta description
2Page title
3On-page score
Your websiteCentral Auckland personal & business finance · 106 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Lending Crowd LtdNot in these results
3About 148 visits a month from search, across 66 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #42 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Open hours cover 100% of the week's customer traffic, but 23 open hours fall in quiet times so availability is partly misaligned. No missed windows: closed hours fall in quiet times, so customers only meet a closed door outside busy periods. Keep Thursday 10am to 5pm as the busiest hours, and it lets customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.2Room to grow
9:41
Lending Crowd Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Monday · Parnell
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Parnell look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #83 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#32of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #32 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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