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Lenny

Finance broker · Grey Lynn, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Lenny

Finance broker · Grey Lynn, Central Auckland

Where you stand#14of 106 finance businesses
Overall health8.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Lenny is a finance broker based in Newmarket, Auckland, operating nationwide. Established in 2023, it uses an AI-driven platform and a panel of lenders to connect customers with personal loan options ranging from $2,000 to $100,000. Lenny is a licensed Financial Advice Provider that aims to match borrowers with affordable, personalised rates and clear repayment terms.

Lenny is a finance broker operating nationwide from a Newmarket, Auckland hub. Established in August 2023 and licensed as a Financial Advice Provider, Lenny combines an Auckland base with digital reach to provide loan solutions across New Zealand.

The firm focuses on personal loans, offering amounts from $2,000 to $100,000 and personalised interest rates starting from about 8.99%. It describes an AI-driven platform that connects customers to a diverse panel of lenders and assesses income and expenses to propose loan amounts based on affordability rather than the maximum possible lend. Loan terms, fees and estimated repayments are presented clearly on its site.

Customers commonly report a fast, simple and efficient application process with clear communication throughout. Recent reviews highlight quick approvals, straightforward online steps and specific staff members who helped with applications and consolidation of finance. The overall review snapshot shows high satisfaction with speed, ease and helpful service across recent interactions.

Locally, Lenny positions itself as a modern broker blending technology with licensed financial advice. Its Newmarket base and nationwide service, combined with access to multiple lenders and an affordability-first approach to lending, make it a practical option for customers seeking personal loans with transparent repayments and responsive support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lennys Google Business Listing shows solid health with room to tighten category fit and ongoing content updates. Overall health score is 7.2 out of 10, indicating a dependable presence but with improvement opportunities. Key strengths include verified ownership, an active trading status, and a linked website that supports customer journeys.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
9:41
Tiles © Esri
3
Lenny✓✓
4.8 ★★★★★ (178)
Finance broker · Grey Lynn1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lenny, established in August 2023 and operating nationwide from its Newmarket, Auckland hub, is transforming the lending landscape. This pioneering finance broker leverages an innovative, AI-driven platform to seamlessly connect New Zealanders with optimal loan solutions. Dedicated to efficiency and exceptional service, Lenny provides access to a diverse panel of lenders, ensuring more options and competitive rates across various loan types. Experience a smarter way to borrow with Lenny, a licensed Financial Advice Provider committed to empowering your financial journey.

2
Google listingCentral Auckland personal & business finance · 106 businesses
You are #30 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lenny shows an above-average health score of 6.2/10 on Google reviews, indicating a generally solid foundation with room for growth. The two most important findings are a low owner response rate and a steady but not rapidly growing review base. Maintaining a consistent cadence in responding to reviews will help improve perceived engagement and trust among customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.2Good
9:41
Lenny
OverviewReviewsPhotosAbout
4.8★★★★★178 reviews
5
4
3
2
13
loan place 32loan application 14understanding staff 14quick process 10fast approval 6prompt reply 6
2How far your rating and your review count together can be trusted
K
Kerry H.★★★★★ · Edited 5 months ago

Response from the owner1

Hi Kerry, Thank you for your review. - Lenny Team

S
Sazlin K.★★★★★ · 6 months ago

I tried a couple of lending places for a while now but no one could assist. When I applied through Lenny, I was not very hopeful but before I knew it I signed the contract and money was in my account that night. So thank you Lenny.

Response from the owner

Hi Sazlin! Thank you so much for your review. We are so happy that we could assist you! If you need anything else, always feel free to reach out - the team are more than happy to assist! - Team Lenny

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #41 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lenny shows an average health score for Google Maps at 5.0 out of 10, indicating mid-range visibility overall. The top opportunities focus on expanding presence across surrounding suburbs and sustaining review growth, while staying visible in the local suburb. Key improvements relate to increasing exposure in nearby areas and maintaining fresh customer reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.0Room to grow
9:41
1234Tiles © Esri
1Top three for "loan agency" in 2 suburbs, seen in 2
1
Finance In NZ0.0 ★ (0) · Finance broker
2
GoldenOX Finance Limited5.0 ★ (8) · Finance broker
3
Lenny24.8 ★ (178) · Finance broker
4
Grabaloan5.0 ★ (353) · Finance broker
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #54 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lenny shows a very high social presence health score, indicating strong alignment across key profiles. The most important findings are active Facebook, Instagram and LinkedIn profiles that are linked to the business and consistent with Google listings. Two notable gaps are missing active Yellow Directory and Yellow Profile listings, which limits discoverability for local searches.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lennynz) found via: Your website.

Top opportunity

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 4 of them.
10.0Strong
9:41
Glenny grey lynn
AllImagesMapsNews
InstagramlennynewzealandLenny | Instagram✓
FacebooklennynewzealandLenny | Facebook✓
LinkedInlennynzLenny | LinkedIn✓
Tiktok@lennyloansLenny | Tiktok
Freshalp/en/bt/barbershops/in/nz-auckland/grey-lynnLenny | Fresha
Neighbourlyadvertising/auckland-region/auckland-city/grey-lynnLenny | Neighbourly
YellowNo listing found1
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #1 for listings and social
See how to fix it →
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GoogleFacebookInstagramTikTokLinkedInFreshaNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lenny's Facebook page is in average health at 5.7 out of 10. The page gives customers several direct ways to make contact, with a phone number, email address, street address and a link to Lenny's own domain. The main gaps are that no recommendations are shown and the page has 117 followers, limiting the audience for future posts.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
5.7Room to grow
9:41
facebook
Lenny | Auckland✓
117 followers 2
Lenny is revolutionizing lending with fast, simple, and smart digital solutions — connecting you to the right loan, hassle-free.3
FollowMessage
🌐 lenny.co.nz✓
☎ +64 800 757 747✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #46 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain Age ScoreYour domain is younger than most businesses here.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒lenny.co.nz2✓
✓Meta description
✓Page title
1Separate sites linking to you
3Pages linking to you
Your websiteCentral Auckland personal & business finance · 106 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What you spend on adsYour paid search activity is larger than almost any business in this market.
  • ✓
    Monthly ad visitsYou are getting more visitors from paid search than almost anyone advertising in this market, which is a serious commitment of budget.

Top three opportunities

  • 1
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
  • 2
    Search terms you rank forYour site appears for fewer search terms than half the businesses here, so your competitors have more ways of being found than you do.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
6 checks on your search and traffic. You're seeing 5 of them.
8.8Strong
9:41
Gpersonal loans morningside (auckland)
AllMapsImagesShopping
adviser.loanmarket.co.nzPersonal Loans
superloans.co.nzSuperloans | Personal & Pawn Loans NZ | First Loan Free ...
lenny.co.nzImportant Information

We provide financial advice services through our digital advice platform on unsecured personal loans between $3,000 and $100,000 from the lenders listed below. Read more

2
13About 230 visits a month from search, across 150 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #14 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The hours are pointed away from demand, because open hours fall during quiet times and miss busy market periods. Tuesday 8am to 9am is closed and customers who come then meet a closed door or an unanswered phone. Opening Tuesday 8am to 9am lets customers arrive during that busy hour and get in to start their enquiry.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.2Room to grow
9:41
Lenny
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday9am-6pm
Popular times Tuesday · Grey Lynn
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Grey Lynn look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #93 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social1 opportunity

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#14of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #14 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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