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Li & Lawson Dental

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Li & Lawson Dental

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#90of 277 dentists
Overall health6.8/10across the eight areas

Going well

04Listings and social10.007Google search and traffic8.505Facebook page6.808Opening hours6.3

Where we can help

02Reviews5.003Map positions4.501Google listing3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Li & Lawson Dental is a dental practice in Auckland CBD, providing dental care for local patients. Review themes describe an informative, kind and professional team, with gentle care and support for patients undergoing wisdom teeth removal. Customers also mention reasonable pricing and a calm, attentive approach.

Li & Lawson Dental is a dental practice located in Auckland CBD, providing dental care for people in the city and surrounding areas. The practice is associated with wisdom teeth removal and general dental appointments, with patients describing care from dentists, nurses and reception staff.

Reviews particularly highlight support with wisdom teeth removal, including appointments arranged within a reasonable timeframe and care during more difficult procedures. Patients describe the team as informative, gentle, attentive and professional, with staff taking time to explain treatment and help people feel more comfortable.

Customers also mention friendly reception service and a calm manner from the clinical team. Reviewers describe feeling at ease during treatment, while comments about reasonable pricing add a practical dimension to the experience. These themes suggest an approachable setting for patients who may feel nervous about dental work or require surgical dental care.

For Auckland CBD patients, Li & Lawson Dental stands out locally for its focus on considerate treatment, clear information and support during wisdom teeth procedures. Its reviews also point to a welcoming team across both the clinical and reception sides of the practice, with care that is described as professional and attentive.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Li & Lawson Dental's Google Business Listing health is below average, with a score of 3.2 out of 10. The listing has key basics in place, including the business name, website, phone number, open status and claimed status. The main gaps are the missing description and logo, along with limited photos and categories that do not cover enough of the local market.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Li & Lawson Dental
3
Li & Lawson Dental✓✓
4.8 ★★★★★ (42)
Dental clinic · Auckland City Centre
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #188 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Li & Lawson Dental has an Average health score of 5.0 out of 10 for Google Business Reviews. Its rating and review count are ahead of half the local market, giving customers useful evidence of an established practice. The main gap is that no reviews have received a reply, so owner engagement is the clearest opportunity to improve credibility and context on the listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Li & Lawson Dental
OverviewReviewsPhotosAbout
4.8★★★★★42 reviews
5
4
3
2
13
friendly staff 9wisdom tooth removal 6gentle dentist 4kind staff 3feel 3crown repair 2
2How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #138 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Li & Lawson Dental has an Average Maps Search health score of 4.5 out of 10. The strongest visibility is in several surrounding Auckland suburbs, including Highland Park, Waikowhai, Morningside and Wesley, with rankings as high as third. The main gap is local suburb visibility, where the practice appears less often than half of comparable businesses. Continued review requests are the clearest opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dentist
2Top three for "dentist" in 2 suburbs, seen in 8
1
Smile Dental Queen Street4.7 ★ (1,283) · Dental clinic
2
Queen Street Dental Centre4.9 ★ (21) · Dental clinic
3
Lumino the Dentists Auckland Central4.5 ★ (126) · Dental clinic
4
City Dental Lounge5.0 ★ (110) · Dental clinic
↓
Li & Lawson Dental1Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #154 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Li & Lawson Dental has a very high Citations & Social Presence health score of 10.0 out of 10. Strong, clearly associated profiles are established on Facebook, Instagram and TikTok, supported by a Healthpoint listing. The main gap is the absence of active listings on five relevant directories, which may reduce visibility for customers checking those services.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gli & lawson dental auckland city centre
AllImagesMapsNews
Healthpointli-lawson-dentalLi & Lawson Dental | Healthpoint
FacebookqualitydentalnzLi & Lawson Dental | Facebook✓
InstagramqualitydentalnzLi & Lawson Dental | Instagram✓
Tiktok@qualitydentalnzLi & Lawson Dental | Tiktok✓
Neighbourlydental-clinics/auckland-region/auckland-city/auckland-centralFound through search, not linked from anything you own2
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Li & Lawson Dental's Facebook page has a high health level, with a 7.2 out of 10 score. Customers can find a chosen page address, phone number, email address, street address and a link to the business's own domain. The main gaps are reach among existing followers, the number of recommendations, and an intro that does not clearly explain the dental services or Auckland CBD location.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
facebook
Quality Dental | Auckland✓
274 followers 1
Experienced dental care at affordable prices3
FollowMessage
★ 6 reviews · recommended 2
🌐 qualitydental.co.nz✓
☎ +64 9-827 0078✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #88 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒qualitydental.co.nz✓3
✓Favicon
✓Page file size
1Separate sites linking to you
2Page title
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Li & Lawson DentalNot in these results
About 1,090 visits a month from search, across 751 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #43 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Li & Lawson Dental covers 70% of the week's customer traffic, with its hours largely aligned to demand and one clear gap. Friday 12pm to 5pm leaves customers facing a closed practice while the market is busy. Li & Lawson Dental should open Friday from 12pm to 4pm, letting customers arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.3Good
What customers seeWhere you rank
9:41
Li & Lawson Dental
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-12pm
Saturday9am-5pm
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #103 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#90of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #90 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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