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LID Hair

Hair salon · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

LID Hair

Hair salon · Somerfield, Christchurch

Where you stand#393of 498 hair salons & barbers
Overall health2.1/10across the eight areas

Going well

04Listings and social8.905Facebook page6.3

Where we can help

03Map positions3.302Reviews3.108Opening hours1.501Google listing1.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

LID Hair is a hair salon in Sydenham, Christchurch, offering cut and styling services from a renovated villa premises. Owned and operated by Karen, a long-standing hairdresser, the salon is noted for a small-team approach and a friendly, professional atmosphere that many local customers follow to the current location.

LID Hair is a hair salon located in Sydenham, Christchurch. It operates from a renovated old villa and is led by owner and hairdresser Karen, who moved the service from a previous address to this location.

The salon provides hair cutting and styling services as a neighbourhood hairdresser and barber-type business. The team includes Karen alongside staff members Janine and Jono, and services are delivered in a small, hands-on setting consistent with local salon practice.

Customers commonly describe the experience as friendly and professional, with regulars noting consistently good cuts. Review themes highlight satisfaction with Karen's cutting skills and a comfortable salon atmosphere; several clients mention recommending the salon to family or following Karen when she relocated.

LID Hair is distinguished locally by its villa setting and the continuity of service under Karen's ownership. The combination of a small team, a renovated heritage-style space, and repeat local clientele shapes its neighbourhood character and makes it a recognisable option for people in Sydenham seeking straightforward, consistent hair services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

LID Hair's Google Business Listing health is very low, at 1.1 out of 10. The profile shows basic elements like a phone number, complete address and a main image, but critical gaps persist. The strongest nearby risk is the lack of ownership control and missing website link, description, photos and logo, which limits visibility and trust with potential customers in Sydenham and Christchurch.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
LID Hair
LID Hair1✓
Own this business?
5.0 ★★★★★ (13)
Hair salon · Somerfield
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #444 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

LID Hair's Google Business profile shows a below-average health score of 3.8 out of 10, indicating room for improvement. The most notable finding is a top-10% star rating, reflecting strong customer satisfaction, paired with no review responses yet. Building a responsive approach to reviews can help increase trust while continued review collection could raise overall performance.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
3.1Room to grow
What customers seeWhere you rank
9:41
LID Hair
OverviewReviewsPhotosAbout
5.0★★★★★13 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #342 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

LID Hair shows a below-average overall health score for Google Maps search, at 2.9 out of 10. The business already appears in some broader maps queries, indicating a starting point to build visibility. The most meaningful gains come from strengthening local presence and boosting performance in the suburb-specific results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 3
1
COLOURS Hair Studio4.9 ★ (31) · Hair salon
2
Hair Do5.0 ★ (16) · Hair salon
3
Elite Haircuts4.6 ★ (93) · Hair salon
4
The Groom Room For Gentlemen5.0 ★ (81) · Hair salon
↓
LID Hair2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #334 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

LID Hair shows an overall health score of 4.6 out of 10, indicating moderate presence across social profiles and directories. The strongest area is Facebook, with a very high trust score, while opportunities lie in expanding on Instagram and TikTok, and establishing NoSecretSalon, LinkedIn, and LinkedIn Company Page profiles to improve professional visibility and trust for new customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/lid-hair-colombo-street-christchurch-QvE3vl) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Glid hair somerfield
AllImagesMapsNews
Freshalp/en/bt/hair-salons/in/nz-christchurch/somerfieldLID Hair | Fresha✓
Instagramlid_hair_109LID Hair | Instagram✓
Cylexlid+hair-18162423LID Hair | Cylex
Yellow/lansdowne/hairdressersLID Hair | Yellow2
Facebooklidhair109LID Hair | Facebook✓
Neighbourlyhairdressers/canterbury-region/christchurch/somerfieldFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #57 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaCylexYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
facebook
lidhair109✓
455 followers 2
Thanks for visiting us! For the quickest response to your hair needs please call us directly on 9407121.
FollowMessage
★ 3 reviews · recommended 1
🌐 maps.google.com3
☎ +64 3-940 7121✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #187 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
LID HairNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

LID Hair currently has no recorded opening hours, so temporal alignment with Christchurch demand cannot be measured. The absence of hours makes the business appear closed during peak local search periods, which likely suppresses bookings. To improve the temporal fit, LID Hair should publish accurate hours and consider matching staffing to known salon demand patterns to capture missed trade.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
LID Hair
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#393of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #393 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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