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Liddell and Co Ltd CA

Chartered accountant · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Liddell and Co Ltd CA

Chartered accountant · Northcote-Papanui, Christchurch

Where you stand#78of 245 accountants
Overall health6.8/10across the eight areas

Going well

03Map positions7.804Listings and social7.801Google listing7.602Reviews6.6

Where we can help

08Opening hours5.707Google search and traffic5.405Facebook page5.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Liddell and Co Ltd CA is a chartered accounting firm in Papanui, Christchurch, offering accounting, tax and Xero consultancy. They present themselves as business advisers who provide compliance services alongside business development support. The practice emphasises personalised, accessible service and forward-thinking advice for small to medium businesses in the local area.

Liddell and Co Ltd CA is a chartered accountancy practice based in Papanui, Christchurch. The firm states it provides accounting and tax services while also acting as business advisers and Xero consultants, serving small to medium local clients.

Services include compliance accounting, tax advice, Xero implementation and business development offerings described as practical and tangible. The website highlights core values of empathy, personalised services, accessibility and a forward-thinking approach.

Customers tend to describe interactions as professional, skilled and trustworthy, noting that the team is easy to talk to and takes time to explain accounts. Reviews mention quick, helpful advice, training and a long-term relationship focus with clients, which clients say suits small to medium businesses.

Locally, Liddell and Co position themselves as more than compliance accountants: they combine day-to-day accounting and tax work with business development and Xero support. Their stated emphasis on personalised, accessible service and practical development offerings is a distinguishing feature for Christchurch clients seeking an adviser-style accounting practice.

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01Google listingMarketbase business report

Your Google listing

Liddell and Co Ltd CA shows solid profile health with room to improve the description, while photos support stronger visibility. The overall health is 7.0 out of 10, indicating above-average performance for the listing. Key strengths include claimed status, open-for-business status, a website link, and a phone number for easy contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
Liddell and Co Ltd CA
2
Liddell and Co Ltd CA✓✓
5.0 ★★★★★ (2)
Chartered accountant · Northcote-Papanui3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We love to help our clients with their accounting and tax neeeds. But we're more than accountants, we are also business advisers and Xero consultants.

1
Google listingChristchurch accountants · 245 businesses
You are #60 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Liddell and Co Ltd CA shows a solid overall health score for Google reviews, with a 6.3 out of 10 (above average). The top finding is a very strong star rating (top 10%), indicating high customer satisfaction. The business has not yet responded to any reviews, which weakens engagement signals and trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
What customers seeWhere you rank
9:41
Liddell and Co Ltd CA
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

Liddell and Co Ltd CA shows a solid overall health on Google Maps with strong visibility in the local area. Notable findings include a healthy aggregate presence and solid borough performance, suggesting the firm already ranking well across multiple suburbs and in its own suburb. There is room to push further into top quartile with targeted local focus.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
accounting firm
2Top three for "accounting firm" in 1 suburb, seen in 12
1
SBA Small Business Accounting Papanui5.0 ★ (22) · Chartered accountant
2
David Ward Chartered Accountant Limited5.0 ★ (3) · Chartered accountant
3
Liddell and Co Ltd CA15.0 ★ (2) · Chartered accountant
4
David Ward Chartered Accountant Limited0.0 ★ (0) · Chartered accountant
Map positionsChristchurch accountants · 245 businesses
You are #54 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Liddell and Co Ltd CA shows mixed social presence with current health at 2.9 out of 10, below average. The most notable strengths are active LinkedIn presence at both personal and company levels, which helps reach local business clients. Key opportunities focus on expanding profiles on Instagram, Facebook, TikTok, and directory listings on Neighbourly and Yellow Directory to improve trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/janet-crook-limited) found via: Your website.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/liddell-and-co-ltd-ca-papanui) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.8Good
What customers seeWhere you rank
9:41
Gliddell and co ltd ca northcote-papanui
AllImagesMapsNews
FacebookLiddellCrookLiddell and Co Ltd CA | Facebook✓
LinkedInjanet-crook-limitedLiddell and Co Ltd CA | LinkedIn✓
OpenLocallyliddell-and-co-ltd-ca-papanuiLiddell and Co Ltd CA | OpenLocally✓
NZWAOjanet-crook-limitedLiddell and Co Ltd CA | NZWAO
White Pagesliddell-and-crook-2Liddell and Co Ltd CA | White Pages
Cylexliddell+consulting+limited-18174588Liddell and Co Ltd CA | Cylex
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #54 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInOpenLocallyNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
5 checks on your Facebook page. You're seeing all of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
Liddell and Crook Ltd✓
75 followers 1
Let us help take away the stress of running a business with personal accounting services and Xero Consulting.3
FollowMessage
★ 2 reviews · recommended 2
🌐 liddellcrook.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #120 for your Facebook page
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06Your websiteMarketbase business report

Your website

Liddell and Co Ltd CA shows modest on-page SEO health for the homepage with a score of 5.0 out of 10. The most impactful findings are missing a meta description and the absence of an H1 tag, coupled with page load time over 3 seconds. Some strengths exist, including a valid favicon, an SEO-friendly URL, and a constrained page size and content.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒liddellandco.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website for Liddell and Co Ltd CA shows an average health score for website traffic at 5.2 out of 10, indicating there is room for improvement in paid and organic traffic management. Top opportunities include starting small paid campaigns with targeted landing pages and negative keywords, and maintaining momentum in organic traffic by refining SEO basics and site navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Liddell and Co Ltd CANot in these results
31About 2 visits a month from search, across 5 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #114 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Liddell and Co Ltd CA shows clear alignment with weekday mid-morning and early-afternoon demand, especially on Thursdays around 9am-3pm. However, the firm is closed during several high-demand weekend and late‑afternoon slots, notably Sunday mid-morning and Friday and Saturday late afternoons. No open hours fall into low-demand windows. Shifting a few closing times could capture missed customers without adding inefficient hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.7Room to grow
What customers seeWhere you rank
9:41
Liddell and Co Ltd CA
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #105 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 67 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#78of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #78 overall
Open my free 7 days →
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