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Lincoln Barbers

Name: Lincoln Barbers
Address: Shop8/8 Vernon Dr, Lincoln, christchurch, 7608, NZ
Telephone: +6434200358
Rating: 7.5

Barber shop · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report

Checked13 October 2026

Your marketChristchurch hair salons & barbers · 498 businesses

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Executive summaryExclusive Marketbase business report

Lincoln Barbers

Barber shop · Lincoln, Christchurch

Where you stand#148of 498 hair salons & barbers

Overall health7.0/10across the eight areas

Going well

02Reviews7.5 07Google search and traffic7.3

Where we can help

04Listings and social4.9 01Google listing4.4 08Opening hours4.4 03Map positions4.3 05Facebook page2.2 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

Lincoln Barbers is a barbershop in Lincoln offering expert haircuts and grooming services. The team provides tailored cuts from fresh fades to classic styles, plus traditional barber services such as hot towel treatments and straight razor shaves. Customers can find Lincoln Barbers on Facebook and Instagram and often note friendly staff and consistent, sharp results from experienced barbers.

Lincoln Barbers is a neighbourhood barbershop located in Lincoln. The shop focuses on tailored haircuts and grooming, serving customers who want contemporary fades as well as classic, traditional looks. The owner and lead barber, AJ, trained in Auckland and worked in Sydney before returning to run Lincoln Barbers alongside a small team including senior barber Dylan.

Services centre on precision cuts, fades and classic styling, with added traditional barber touches such as hot towel treatments and straight razor shaves. The team describes a traditional barbershop approach combined with specialist skill sets developed over years in the trade. Booking details and social updates are available via the shop's Facebook and Instagram pages.

Customer feedback consistently mentions friendly, approachable staff and reliable, sharp haircuts. Review themes note that the team handles queues and peak times in a way that keeps flow moving, though wait times can vary and some customers would welcome a clearer booking option. Overall ratings are high and reviews highlight the team's professionalism and friendliness.

Lincoln Barbers is positioned as a local barbershop choice for Lincoln customers seeking both contemporary and classic barber services. Its combination of experienced barbers, traditional treatments and an active social presence on Facebook and Instagram are practical features that distinguish it for neighbourhood clients.

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01Google listingMarketbase business report

Your Google listing

Lincoln Barbers shows an average health of 5.1 out of 10 for its Google Business Listing, meaning there is room for improvement to compete locally. The listing has essential basics in place, including a claimed listing, an open status, a website link and a phone number. Current strengths include ongoing listing control and accurate availability, with room to raise the description and imagery.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

1
Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
2
LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
3
Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

Lincoln Barbers

Lincoln Barbers✓✓

4.8 ★★★★★ (88)

Barber shop · Lincoln

Open 6 days · late Fri ✓

DirectionsCall Website

OverviewReviewsPhotosAbout

From the business

Find us on Facebook and Instagram

Google listingChristchurch hair salons & barbers · 498 businesses

You are #277 for your Google listing

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Google SearchGoogle MapsBusiness Profile

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02ReviewsMarketbase business report

Your reviews

Lincoln Barbers shows a healthy Google review profile with a health score of 7.6 out of 10. The business benefits from a solid review base and active engagement, while still room to improve in response rate and rating confidence. Strengths include a decent star rating trajectory and positive customer feedback, particularly in consistency and sharp results from skilled barbers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
2
Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
3
Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.

4 checks on your reviews. You're seeing 3 of them.

Good

What customers see Where you rank

9:41

Lincoln Barbers

OverviewReviewsPhotosAbout

4.8★★★★★88 reviews 3

price 8quality 3to cut 3atmosphere 2hot towel 2book 2

Dave O.★ · 4 weeks ago

Went to get a haircut at 1355 today. The dude was outside having a break. Then told me he was going on a break until 1500 shortly. So he was on a break to prep for another break. I won't go back as unsure of how many 1 hour breaks that requ...

Response from the owner1

Hi Dave Our store hours are clearly written on our window and online we have lunch breaks from 2pm to 3pm Monday to Friday. At 1.55 we won’t be able do a haircut. We truly do hope to see you...

Raul F.★★★★ · a month ago

Very good Barbers

Response from the owner

Thank you

Google reviewsChristchurch hair salons & barbers · 498 businesses

You are #124 for your Google reviews

See how to fix all 3 →

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Google reviewsBusiness Profile

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03Map positionsMarketbase business report

Where you show up on the map

Lincoln Barbers shows a moderate health in Google Maps search with a 4.6/10 score. The business ranks well for core terms like barber shop in lincoln and unisex hairdresser in lincoln, indicating solid visibility locally. Opportunities lie in increasing aggregate map visibility and maintaining borough presence to move toward top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

1
Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2
Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.

2 checks on your map positions. You're seeing both.

Room to grow

What customers see Where you rank

9:41

1234Tiles © Esri

barber shop

1Top three for "barber shop" in 1 suburb, seen in 5

Lincoln Family Barber4.8 ★ (89) · Barber shop

Musa's Barber Addington4.8 ★ (230) · Barber shop

Lincoln Barbers24.8 ★ (88) · Barber shop

Fresh Barber Cuts Addington4.9 ★ (378) · Barber shop

Map positionsChristchurch hair salons & barbers · 498 businesses

You are #283 for map positions

See how to fix both →

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Google Maps

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04Listings and socialMarketbase business report

Where customers find you

Lincoln Barbers shows a below-average health score for citations and social presence, with room to grow on key directories and social profiles. The strongest current asset is a very high-trust Facebook page and a well-maintained Fresha listing that supports local visibility. Primary opportunities include enhancing Instagram and creating a TikTok presence, plus completing Yellow Directory entries.

Strengths

✓
Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
✓
Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/lincoln-barbers-vernon-drive-lincoln-X48yaE) found via: Google search results.

Top three opportunities

1
Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
2
Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
3
Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.

14 checks on your listings and social. You're seeing 5 of them.

Room to grow

What customers see Where you rank

9:41

Glincoln barbers lincoln

AllImagesMapsNews

Freshalincoln-barbers-vernon-drive-lincoln-X48yaELincoln Barbers | Fresha✓

NZWAOlincoln-barbers-limitedLincoln Barbers | NZWAO

FacebookLincoln-barbers-100082843107271Lincoln Barbers | Facebook✓

InstagramlincolnbarbersLincoln Barbers | Instagram2

TiktokNo account found1

YellowNo listing found3

Listings and socialChristchurch hair salons & barbers · 498 businesses

You are #253 for listings and social

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GoogleFacebookInstagramTikTokFreshaNZWAOYellowYour website

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05Facebook pageMarketbase business report

Your Facebook page

Strengths

✓
A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
✓
A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
✓
A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

1
A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
2
People following your pageFewer people follow your page than follow half the pages here.
3
Recommendations on your pageYou hold fewer recommendations than the middle of this market.

9 checks on your Facebook page. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

facebook

✓

people1

491 followers 2

Mens barber shop

FollowMessage

★ 4 reviews · recommended 3

🌐 maps.google.com

☎ +64 3-420 0358✓

PostsAboutPhotosReviews

Facebook pageChristchurch hair salons & barbers · 498 businesses

You are #388 for your Facebook page

See how to fix all 3 →

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Facebook

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06Your websiteMarketbase business report

Your website

Lincoln Barbers shows a very high on-page SEO health score of 8.7 out of 10, indicating strong optimisation for its homepage. The strongest findings include a perfect title tag in the 50-60 character range, a valid favicon, a compliant page size under 256KB, presence of an H1 tag, and secure HTTPS content. The main opportunities focus on meta description length, overall on-page SEO score, page load time, and SEO-friendly URL structure.

Strengths

✓
Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
✓
Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
✓
FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

1
Separate sites linking to youNo separate website links to yours.
2
The shape of your link profileNo links to your site were found, so there is no shape to read yet.
3
Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.

23 checks on your website. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

🔒lincolnbarbers.co.nz✓

✓Page title

✓Favicon

1Separate sites linking to you

2The shape of your link profile

3Meta description

Your websiteChristchurch hair salons & barbers · 498 businesses

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Your websiteGoogle Search

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07Google search and trafficMarketbase business report

How people find you on Google

Lincoln Barbers shows a solid overall traffic health with a 7.3/10 health score, indicating room for improvement without urgent risk. The strongest visible findings are mid-range organic traffic value and local ranking, while paid traffic metrics are currently undeveloped. Focused paid campaigns and ongoing content/SEO work can push both paid and organic visibility higher.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
2
Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
3
What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.

6 checks on your search and traffic. You're seeing 3 of them.

Good

What customers see Where you rank

9:41

Gbarber lincoln

AllMapsImagesShopping

21No ads from you on any search

www.facebook.comLincoln Family Barber Limited | Christchurch

lincolnbarbers.co.nzLincoln Barbers: Quality Barbershop Services in Your Area

Expert haircuts and grooming services tailored just for you. Rated 5 stars by customers. Call Today. Read more

www.facebook.comLincoln barbers

3About 434 visits a month from search, across 95 searches

Google search and trafficChristchurch hair salons & barbers · 498 businesses

You are #134 for Google search and traffic

See how to fix all 3 →

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Google SearchGoogle Maps

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08Opening hoursMarketbase business report

Your hours against demand

Lincoln Barbers largely matches local demand during key weekend and midweek lunchtime peaks, with most popular windows covered and no low-demand hours open. However there are several weekday and one weekend mid‑afternoon peaks when the shop is closed, representing missed revenue. Overall alignment is average (health score 5.7/10) and could improve with selective hour changes around 2pm on weekdays and Sunday afternoon.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.

1 check on your opening hours. You're seeing it.

Room to grow

What customers see Where you rank

9:41

Lincoln Barbers

OverviewReviewsPhotosAbout

Hours 1

Monday9am-2pm, 3pm-5pm

Tuesday9am-2pm, 3pm-5pm

Wednesday9am-2pm, 3pm-5pm

Thursday9am-2pm, 3pm-5pm

Friday9am-2pm, 3pm-7pm

Saturday8am-4pm

SundayClosed

Popular times Tuesday · Lincoln

9a10a11a12p1p2p3p4p5p6p7p

When people in Lincoln look You are shut

Opening hoursChristchurch hair salons & barbers · 498 businesses

You are #278 for opening hours

See how to fix it →

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Your listed hoursWhen people search

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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#148of 498 Christchurch hair salons & barbers

9:41

Christchurch hair salons & barbersOverall · 498 businesses

You are #148 overall

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