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Lincoln Eye

Optometrist · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Lincoln Eye

Optometrist · Lincoln, Christchurch

Where you stand#35of 49 optometrists
Overall health2.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Lincoln Eye is an independent optometrist based in Lincoln, Canterbury, open full time and continuing care for Rolleston Eye clients. Leesa Stuart is the principal optometrist. The practice offers full vision testing, spectacle prescriptions and child sight support, and is a member of New Zealand optometry and contact lens associations.

Lincoln Eye is an independent optometrist located at 32 Gerald Street, Lincoln, Canterbury. The practice operates full time and maintains the records and continuing care responsibilities for Rolleston Eye clients, with Leesa Stuart listed as the principal optometrist.

Services include full vision testing for adults and children, spectacle prescriptions and eye coordination assessments. The practice notes expertise in behavioural optometry and contact lens care, and lists memberships in national and specialist optometry bodies. It also enables spectacle subsidy arrangements for eligible children (restrictions apply).

Customer feedback commonly describes appointments as thorough, professional and caring. Reviews highlight attentive staff who put patients at ease, clear prescriptions and efficient appointments. These themes suggest a client experience focused on careful assessment, personalised recommendations and friendly service from the optometrist and support staff.

Locally, Lincoln Eye presents itself as a full-time independent optometry clinic serving Selwyn and surrounding areas, continuing services for former Rolleston Eye patients. Its combination of child vision support, contact lens and behavioural optometry links, and a small-practice service style are distinguishing features for customers seeking local optical care.

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01Google listingMarketbase business report

Your Google listing

Lincoln Eye shows a below-average health score for its Google Business Listing, with room to improve. The strongest current finding is that the listing is claimed and a website link is present, providing visibility and direct access for customers. The main opportunity is to refine the listing description to rise above the bottom quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.1Room to grow
9:41
Tiles © Esri
2
Lincoln Eye✓✓
4.5 ★★★★★ (17)
Optometrist · Lincoln3
Open 5 days · late Tue ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lincoln Eye optometrist is open full time (holding the records for Rolleston Eye optometrist which has closed). Leesa Stuart remains as the principal optometrist.

1
Google listingChristchurch optometrists · 49 businesses
You are #34 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lincoln Eye shows a below-average health score of 3.8 out of 10 for Google reviews, signalling room for improvement in online reputation. The strongest opportunities lie in increasing owner response to reviews and maintaining steady growth in total reviews, with continued attention to overall star rating. Improving engagement will help build trust among customers and prospective clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
3.8Room to grow
9:41
Lincoln Eye
OverviewReviewsPhotosAbout
4.5★★★★★17 reviews
5
4
3
2
13
friendly staff 5prescription 3eye issues 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #31 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lincoln Eye shows a moderate overall health score for Maps Search Performance, with room to improve visibility beyond the local borough. The strongest performance is in top keywords for optometry and eye care in Lincoln and Selwyn districts, indicating good brand relevance locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
2.1Room to grow
9:41
1234Tiles © Esri
1Top three for "optometrist" in 5 suburbs, seen in 8
1
Lincoln Eye24.5 ★ (17) · Optometrist
2
Hear.0.0 ★ (0) · Optometrist
3
Lincoln Medical Centre3.6 ★ (55) · Optometrist
4
WeCare Lincoln4.7 ★ (339) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #39 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lincoln Eye shows a low overall health score for citations and social presence, at 2.8 out of 10, reflecting weak external profiles. The strongest current asset is the Facebook profile, which has a very high trust score. Key opportunities exist across Instagram, TikTok, Neighbourly, GrabOne and TikTok Directory to improve visibility and trust with local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
9:41
Glincoln eye lincoln
AllImagesMapsNews
Healthpagesoptometrists-lincoln-eye-optometristLincoln Eye | Healthpages
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch optometrists · 49 businesses
You are #47 for listings and social
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GoogleFacebookInstagramTikTokHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
9:41
facebook
lincoln eye lincoln
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Lincoln Eye shows an above-average health for on-page SEO, with a robust overall on-page score and a fast load time. The most notable findings include an outstanding on-page SEO score and a valid favicon, plus an SEO-friendly URL. Opportunities focus on meta description length, title tag balance, reducing render-blocking resources, improving text-to-page size ratio, and expanding content length.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒lincolneye.co.nz✓3
✓On-page score
✓Favicon
1Separate sites linking to you
2Meta description
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lincoln Eye shows a very low health score for Website Traffic, with limited organic and paid activity. The top opportunities focus on building organic traffic value, publishing local content, and starting small targeted paid campaigns to capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Lincoln EyeNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lincoln Eye's published hours match several weekday peak search periods but miss a large Saturday middays audience. Strengths include strong alignment on Tuesday mornings and noon, and Thursday late morning. However the practice is closed during several popular Saturday lunchtime and early afternoon hours, representing the main gap. No open hours fall in low-demand windows, so existing hours are not wasteful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.4Room to grow
9:41
Lincoln Eye
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-7pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #28 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#35of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #35 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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