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Linwood Law

Legal services · Linwood, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Linwood Law

Legal services · Linwood, Christchurch

Where you stand#68of 216 lawyers
Overall health6.9/10across the eight areas

Going well

03Map positions10.008Opening hours9.407Google search and traffic8.602Reviews7.5

Where we can help

05Facebook page5.104Listings and social2.701Google listing2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Linwood Law is a Christchurch law firm based in Linwood offering general legal services and ongoing client support. The practice frames its work around a motto of "A Lifetime of Support" and notes a history of long-serving staff. Clients report welcoming, patient, and thorough interactions with lawyers and reception staff.

Linwood Law is a law practice located in the Linwood suburb of Christchurch. The firm presents itself as a local legal resource offering ongoing support to clients through different stages of life and notes a commitment to the Linwood community.

Services described on the firm's website emphasise skilled and dedicated legal work and trusted adviser relationships. The practice highlights the motto "A Lifetime of Support" as an aim to guide clients through legal matters over time. The website also notes recent staffing changes, including the retirement of long-serving lawyer Peter Richardson, who will continue to assist on existing files in a reduced capacity.

Customer feedback commonly describes the team as welcoming and human, with several reviews singling out thorough, patient service from specific staff members. Reviewers also note helpful reception staff and positive referral experiences when directed to other community legal services. These themes suggest clients value clear communication, practical guidance and a non-judgemental approach from the firm.

Locally, Linwood Law is presented as a community-focused Christchurch legal practice that pairs stated long-term client support with approachable staff. The combination of a stated commitment to ongoing client relationships, experienced legal advisers and consistently noted customer service qualities helps define its presence in Linwood.

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01Google listingMarketbase business report

Your Google listing

Linwood Law's Google Business Listing shows a low overall health score of 2.8 out of 10. The listing has solid basics such as a website link, a listing title, an open-for-business status, a listed phone number, and a full address, which support accessibility for potential clients. The most urgent issues relate to ownership, depth of information, and visual content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Linwood Law
3
Linwood Law1✓
Own this business?
4.1 ★★★★★ (84)
Legal services · Linwood
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #171 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Linwood Law shows a modest overall health score for Google reviews, with room to grow. The standout finding is a strong total review count, placing the listing in the top 10% for social proof in the local market. However, there is no response to reviews yet, which, if addressed, could bolster customer trust and engagement.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Linwood Law
OverviewReviewsPhotosAbout
4.1★★★★★84 reviews ✓
5
4
3
2
12
professional lawyer 11helpful staff 9pricing 4easy to deal with 3helpfulness 3advice 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #55 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Linwood Law shows a very high Maps search health, with a 9.6/10 overall health score indicating strong visibility. The borough-specific visibility is outstanding, placing in the top 10% for Linwood. Top keywords like bankruptcy attorney in Linwood and civil law attorney in Linwood rank at position 1, signaling solid local relevance and consistency in the local pack.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. You are first of 216 Christchurch lawyers on Google Maps.
2 checks on your map positions. You're seeing both.
10.0Strong
What customers seeWhere you rank
9:41
12Tiles © Esri
notary public
✓Top three for "notary public" in 17 suburbs, seen in 58
1
Linwood Law✓4.1 ★ (84) · Legal services
2
The Immigration Law Firm / Linwood Law4.5 ★ (17) · Legal services
Map positionsChristchurch lawyers · 216 businesses
You are #1 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Linwood Law shows a cautious overall health of 4.7 out of 10, indicating average presence across platforms. The business has solid LinkedIn activity with both a personal profile and a company page, which helps reach clients professionally. Opportunities lie mainly in expanding social profiles (Instagram, Facebook, TikTok) and directory listings to improve local trust and discoverability.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/linwood-law) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Glinwood law linwood
AllImagesMapsNews
LinkedInlinwood-lawLinwood Law | LinkedIn✓
Lawzana Lawyerlinwood-lawLinwood Law | Lawzana Lawyer
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #159 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInLawzana LawyerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
linwood law linwood
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Linwood Law's on-page health sits at 5.0 out of 10, indicating average technical SEO health. The site clearly presents a favicon, HTTPS resources, an SEO-friendly URL, adequate text, and an H1 tag, which are solid foundations. The most important findings are that the favicon is present and all resources load securely, support trust and basics for search engines.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒linwoodlaw.co.nz✓✓
✓Favicon
1On-page score
2Meta description
3Separate sites linking to you
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Linwood Law shows strong overall health for Website Traffic, with an 8.0/10 score indicating solid visibility and engagement. The most notable findings are very high organic traffic value and top-10% local organic traffic, suggesting effective SEO and user interest. While organic metrics shine, paid traffic metrics are currently below indicating room for careful, small-scale paid activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
Glawyer linwood
AllMapsImagesShopping
321No ads from you on any search
www.linwoodlaw.co.nzLinwood Law Limited - Expert Christchurch Lawyers Offering a ...

At Linwood Law Limited, 15 Buckleys Road, Linwood, Christchurch 8062. By appointment only Phone: (03) 389 2121 Fax: (03) 389 9122 Email: reception@linwoodlaw. ...

www.linwoodlaw.co.nzContact Us - Linwood Law - Lawyers, Christchurch, New ...

Contact Linwood Law, We're at 15 Buckleys Road, Linwood, Christchurch. Phone: (03) 389 2121. Get in touch or leave a message on this page.

About 1,588 visits a month from search, across 195 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #32 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Linwood Law's published hours match many high-demand weekday lunchtime and late-morning searches, with 40 weekly hours aligning to peak customer activity and no low-demand open hours. Strong matches include Tuesday 12-1pm and Thursday 10-11am. However, several popular windows fall outside opening hours, notably weekend afternoons and early Friday mornings. Adjusting a few opening slots could capture missed client traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Linwood Law
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#68of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #68 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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