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Loan Market Aaron Cooke

Mortgage broker · Highland Park (Auckland), Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Loan Market Aaron Cooke

Mortgage broker · Highland Park (Auckland), Central Auckland

Where you stand#72of 106 finance businesses
Overall health3.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Loan Market Aaron Cooke is an Auckland-based mortgage adviser serving Royal Oak, One Tree Hill, Onehunga and surrounding suburbs. He works with first-home buyers, property investors and business owners, specialising in residential and apartment lending with access to over 25 lenders and hundreds of products. Reviews highlight clear communication and a responsive, straightforward approach that simplifies the loan process for clients.

Loan Market Aaron Cooke is an Auckland mortgage adviser based in Highland Park and servicing suburbs including Royal Oak, One Tree Hill, Onehunga, Avondale, Grey Lynn, Newmarket, Parnell, Remuera, Orakei and Mission Bay. Aaron focuses on home loans and broader lending needs for local clients across the region.

He works with first-home buyers, property investors and business owners, drawing on traditional residential lending foundations and specialist apartment-lending knowledge. He states access to more than 25 lenders and hundreds of products, which he uses to source options for different borrower needs and lending scenarios.

Clients commonly describe interactions as professional, easy to deal with and quick to respond. Reviews note that Aaron simplifies complex steps, provides detailed guidance through purchases and refinancing, and takes a diligent approach when restructuring loans or arranging finance for new purchases. Several clients mention support through first-home purchases and investment lending processes.

Locally, Loan Market Aaron Cooke is presented as a mortgage adviser focused on clarity and practical outcomes, combining specialist apartment lending experience with broad lender access. Customers can expect hands-on assistance through loan applications, restructuring and purchase finance, with an emphasis on communication and making the borrowing process easier to navigate.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Loan Market Aaron Cooke shows solid Google Business Listing health with an 8.4 out of 10. The listing is claimed and live, with a clear business title and linked website, and a visible phone number. The key strengths include control over edits and accessibility for customers, while the main risk is keeping the Open-for-Business status up to date.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.4Strong
9:41
Tiles © Esri
1
Loan Market Aaron Cooke✓✓
5.0 ★★★★★ (135)
Mortgage broker · Highland Park (Auckland)2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Aaron is on a mission to improve the financial well-being of his clients, starting with the biggest expense - home loans. Aaron is proud to work with first home buyers, property investors and business owners alike to ensure their dreams are turned into a reality. With strong foundations in traditional residential lending, plus specialist expertise in apartment lending, and access to over 25 lenders and 100's of products, he's equipped to find the best solutions for you. Aaron's based in Auckland, predominantly servicing Royal Oak, One Tree Hill, Onehunga, Hillsborough, Avondale, Point Chevalier, Grey Lynn, Newmarket, Parnell Remuera, Orakei, Mission Bay, St Heliers and surrounds.

3
Google listingCentral Auckland personal & business finance · 106 businesses
You are #18 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Loan Market Aaron Cooke shows a strong overall health score on Google reviews, indicating solid trust and reliability among clients. The top takeaways are a high Google rating and a well-supported review base, with a steady stream of recent feedback. The key opportunity is to maintain engagement and ensure ongoing responsiveness as new reviews come in.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.5Strong
9:41
Loan Market Aaron Cooke
OverviewReviewsPhotosAbout
5.0★★★★★135 reviews 2
5
4
3
2
1✓
first home purchase 13mortgage application process 7fast response 6helpful team 4guidance through the process 4kept informed 3
✓How far your rating and your review count together can be trusted
T
Tom S.★★★★★ · 3 weeks ago

Aaron was extremely diligent in restructuring a couple of our properties' loans and also raising a loan for another purchase, recently. He took extraordinary measures to secure our finance intime for a very tight auction deadline. At all ti...

Response from the owner1

Hi Tom, Thanks for the kind feedback. It's been a pleasure working with you to optimise your overall structure / put things in place that will work best for you. I look forward to continuing to do...

W
Will★★★★★ · 4 weeks ago

Aaron was fantastic to work with. Professional, easy to deal with, and always quick to respond. He made the whole process straightforward and took the stress out of it for our family. His guidance meant a lot to us. Highly recommend.

Response from the owner

Hi Will, Thanks for the kind feedback, it's been a pleasure working with you over the years and look forward to continuing to do so into the future. Regards - Aaron Cooke.

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #17 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

Auckland-based Loan Market Aaron Cooke shows above-average health for Google Maps performance with a 6.4/10 overall. The business ranks well in several central Auckland micro-areas, but local suburb searches under the borough show weaker visibility. The top opportunities focus on boosting local presence in Highland Park and nearby suburbs through customer reviews and consistent requests for feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.4Good
9:41
1234Tiles © Esri
2Top three for "finance broker" in 2 suburbs, seen in 7
1
Loan Market Highland Park5.0 ★ (280) · Mortgage broker
2
Loan Market Aaron Cooke15.0 ★ (135) · Mortgage broker
3
Javlin Finance5.0 ★ (46) · Mortgage broker
4
Megin Wilton - Loan Market5.0 ★ (445) · Mortgage broker
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #39 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health score for Citations & Social Presence is 3.5 out of 10, indicating below-average presence and trust signals across local directories and social platforms. The most important findings are: a missing active Instagram profile and an underutilised Yellow Directory and Yellow Profile, plus an unowned Facebook profile not linked to the business site. These gaps limit discoverability and trust for potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 3 of them.
3.6Room to grow
9:41
Gloan market aaron cooke highland park (auckland)
AllImagesMapsNews
FacebookAaronCookeLoanMarketLoan Market Aaron Cooke | Facebook2
LinkedInaaron-cooke-85697935Loan Market Aaron Cooke | LinkedIn
InstagramNo account found1
YellowNo listing found3
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #68 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Facebook page health level is 5.0 out of 10 (Average). The page has useful contact details and its website link points to the business's own domain, but only 104 followers and a single recommendation mean most posts reach existing contacts rather than new customers. The page intro is shorter than peers and does not say who the business suits, which can leave some potential clients unsure.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.3Room to grow
9:41
facebook
AaronCookeLoanMarket✓
104 followers 1
Let my passion for finance and determination to succeed turn your property dreams into reality3
FollowMessage
★ 1 reviews · recommended 2
🌐 adviser.loanmarket.co.nz/aaron-cooke✓
☎ +64 22 020 0291✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #50 for your Facebook page
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠loanmarket.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland personal & business finance · 106 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Loan Market Aaron CookeNot in these results3
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #72 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Hours are well aimed and leave one specific gap. Sunday 12pm to 4pm is closed and customers who come then meet a closed door. Sunday 12pm to 4pm are the busiest hours the business is closed, and opening then lets customers arrive and be served.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
9:41
Loan Market Aaron Cooke
OverviewReviewsPhotosAbout
Hours ✓
Monday7:30am-5pm
Tuesday7:30am-5pm
Wednesday7:30am-5pm
Thursday7:30am-5pm
Friday7:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #6 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#72of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #72 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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