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Loan Market Bruce Harnell

Mortgage broker · Ellerslie, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Loan Market Bruce Harnell

Mortgage broker · Ellerslie, Central Auckland

Where you stand#77of 106 finance businesses
Overall health2.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Loan Market Bruce Harnell is an experienced mortgage broker based in Ellerslie, Auckland, who assists clients across the city. Bruce specialises in property finance, interest rate changes, first-home buyers, construction loans and refinancing. He brings decades of banking experience, a repeat customer base and a client-focused approach, often meeting customers at times and places that suit them.

Loan Market Bruce Harnell is a mortgage broker based in Ellerslie, Auckland, who serves clients across the wider Auckland area. Bruce draws on decades of banking and sector experience to help people with a range of property finance needs. He offers in-person appointments and will meet clients at a time and place that suits them.

Services include assistance with property finance, navigating interest rate changes, first-home buyer support, construction loans and refinancing. These specialisations reflect long-standing work in home lending and investment finance. The practice handles both standard home loans and more complex finance arrangements related to building and investment properties.

Clients commonly describe interactions as professional, knowledgeable and patient. Reviews note clear explanations of loan options, readiness to answer questions by phone, email or text, and an ability to make the lending process smoother and less stressful. The business maintains a repeat customer base and owners frequently thank clients for ongoing support, indicating ongoing relationships.

Locally, Bruce is distinctive for combining long experience in banking with a willingness to meet clients across Auckland and to guide first-home buyers through the process. The focus on responsive communication, practical finance solutions and established client relationships positions Loan Market Bruce Harnell as a locally accessible mortgage broker for both new buyers and property investors.

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01Google listingMarketbase business report

Your Google listing

Loan Market Bruce Harnell shows a moderate overall health for a Google Business Listing, with room to improve. The strongest current asset is a claimed listing with a live phone number and a linked website, plus the business name correctly shown. Key gaps are a missing logo and relatively few listing photos, which reduce local appeal and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
9:41
Tiles © Esri
2
Loan Market Bruce Harnell✓✓
5.0 ★★★★★ (31)
Mortgage broker · Ellerslie3
Open 6 days · late Mon and Tue ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bruce Harnell from Loan Market is an experienced mortgage broker who firmly believes in helping people. Bruce ensures every situation is approached with an eager and positive attitude, with experiencing ranging in property finance, interest rate changes, first home buyers, construction loans, refinancing and more - Bruce can service it all, and with a smile! With years of experience in banking and various roles in the sector, Bruce has been in the industry for decades and has a repeat customer base that he loves to work with! Bruce is located in Ellerslie however his service extends throughout Auckland and he will visit you at a time and place which suits you.

Google listingCentral Auckland personal & business finance · 106 businesses
You are #61 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Loan Market Bruce Harnell shows an above-average health score with a strong Google star rating that supports trust and conversion. The key finding is that the rating is among the highest in the market, which helps attract customers, while ongoing protection of this rating is needed during slower periods.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
7.0Good
9:41
Loan Market Bruce Harnell
OverviewReviewsPhotosAbout
5.0★★★★★31 reviews 1
5
4
3
2
1✓
helpful staff 9advice 7quick response 5answering questions 5first home purchase 3clear explanations 3
2How far your rating and your review count together can be trusted
R
Rebekah C.★★★★★ · 2 months ago

Response from the owner3

Thanks Rebekah, your support is greatly appreciated.

K
Kathy H.★★★★★ · 3 months ago

we recently used Bruce Harnell as our mortgage broker for our new home loan, and he was fantastic to deal with. Bruce was professional, helpful, and made the whole process smooth and stress-free. Bruce was always available to answer our que...

Response from the owner

Hi Kathy, thanks so much for your review and support. You were a pleasure to deal with and all the best in your new Home.

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #33 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Loan Market Bruce Harnell shows an average health score for Google Maps at 5.1 out of 10, indicating room for improvement in local visibility. The strongest theme remains as a finance broker in Ellerslie and central Auckland, with solid rankings, while opportunities exist to increase presence across nearby suburbs and encourage more reviews to strengthen local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.1Room to grow
9:41
1234Tiles © Esri
1Top three for "finance broker" in 1 suburb, seen in 3
1
Loan Market Bruce Harnell25.0 ★ (31) · Mortgage broker
2
Blueprint Finance5.0 ★ (389) · Mortgage broker
3
EverBright Finance 宏硕资本5.0 ★ (328) · Mortgage broker
4
Plaxo Mortgages Limited4.8 ★ (50) · Mortgage broker
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #52 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Loan Market Bruce Harnell shows a below-average health score with room for improvement in social and directory presence. The strongest recent achievement is a visible LinkedIn profile listed in Google results. Key opportunities involve linking existing profiles to owned sites and claiming missing directory listings to boost trust and discoverability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe turned up your Instagram Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 3 of them.
3.7Room to grow
9:41
Gloan market bruce harnell ellerslie
AllImagesMapsNews
Infobelintegrity_mortgagesLoan Market Bruce Harnell | Infobel
LinkedInbruce-harnell-21b69916Loan Market Bruce Harnell | LinkedIn
Facebookbruce.harnellloanmarket.co.nzLoan Market Bruce Harnell | Facebook2
Instagrambruceharnell.loanmarketLoan Market Bruce Harnell | Instagram1
YellowNo listing found3
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #67 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Health level is Average. The Facebook page shows a usable set of contact details and a website link on the business's own domain, but followers are low (112) which limits reach beyond existing contacts. The page has only one recommendation and a short intro that does not say who the service suits, which may leave potential clients unsure whether to get in touch.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
9:41
facebook
bruce.harnellloanmarket.co.nz✓
112 followers 1
I am sincerely interested in helping people and approach every situation with a positive attitude.3
FollowMessage
★ 1 reviews · recommended 2
🌐 adviser.loanmarket.co.nz/bruce-harnell✓
☎ +64 21 335 184✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #48 for your Facebook page
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠loanmarket.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland personal & business finance · 106 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Loan Market Bruce HarnellNot in these results3
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #72 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Opening hours are well aimed and one specific gap remains. Sunday 12pm to 4pm, where a customer meets a closed door. Sunday 12pm to 4pm are the busiest closed hours and opening then lets customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
9:41
Loan Market Bruce Harnell
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-8pm
Tuesday8:30am-8pm
Wednesday8am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
Saturday9am-5pm
SundayClosed
Popular times Sunday · Ellerslie
10a11a12p1p2p3p4p5p
When people in Ellerslie look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #81 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#77of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #77 overall
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