Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.What if I sorted this?
• 2
  Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.What if I sorted this?
• 3
  Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.What if I sorted this?

Strengths

• ✓
  Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
• ✓
  Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

• 1
  Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.What if I sorted this?
• 2
  Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?
• 2
  Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

• 1
  Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
• ✓
  An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

• 1
  People following your pageFewer people follow your page than follow half the pages here.What if I sorted this?
• 2
  Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.What if I sorted this?
• 3
  Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.What if I sorted this?

Strengths

Top three opportunities

• 1
  On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.What if I sorted this?
• 2
  Separate sites linking to youNo separate website links to yours.What if I sorted this?
• 3
  Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.What if I sorted this?

Strengths

Top three opportunities

• 1
  What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.What if I sorted this?
• 2
  Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.What if I sorted this?
• 3
  Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.What if I sorted this?