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Logan Smythe & Associates

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Logan Smythe & Associates

Insurance broker · Christchurch Centre, Christchurch

Where you stand#83of 121 insurance brokers
Overall health3.2/10across the eight areas

Going well

08Opening hours10.005Facebook page7.5

Where we can help

04Listings and social4.902Reviews4.701Google listing3.803Map positions3.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Logan Smythe & Associates is an insurance brokerage based in Christchurch Central City offering independent financial risk management advice to individuals and businesses. The firm focuses on arranging insurance to protect assets and income, and its advisers emphasise listening to clients and guiding them toward appropriate cover. Services aim to protect wealth today and into the future.

Logan Smythe & Associates is an insurance broker located in Christchurch Central City. The firm describes itself as providing independent financial risk management advice to both individuals and businesses, helping clients put protection in place for their assets and ongoing income.

Services centre on arranging suitable insurance policies and offering guidance about risk management. The practice states it helps clients protect houses, incomes and other financial interests through tailored cover options, drawing on its experience in insurance brokerage and client advisory.

Customers commonly report that advisers listen to their needs and provide clear guidance when arranging new policies. Reviews highlight assistance in setting up cover for homes and income protection, with advisers taking time to understand what clients think they need and offering recommendations based on that conversation.

Logan Smythe & Associates is positioned as a local Christchurch Central City broker that combines independent advice with practical policy arrangements. The firm's local presence and emphasis on listening and guidance are presented as the features that distinguish it for Christchurch individuals and businesses seeking risk management and insurance cover.

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01Google listingMarketbase business report

Your Google listing

Logan Smythe & Associates shows a below-average health score of 3.8/10 for its Google Business Listing, indicating room for improvement in visibility and completeness. The business has solid fundamentals with a listed phone number and website link, claimed status, and an active listing title, while opportunities lie mainly in description refinement and adding more visuals to engage customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Logan Smythe & Associates
2
Logan Smythe & Associates✓✓
5.0 ★★★★★ (1)
Insurance broker · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Helping individuals and businesses protect their wealth today and tomorrow. Providing independent financial risk management advise.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #76 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Logan Smythe & Associates shows a below-average health score of 3.7 out of 10 for Google reviews, indicating room for improvement. The business already has a top-10% star rating, reflecting strong customer satisfaction. Key takeaway: maintain high service quality while expanding review volume and engagement to bolster overall trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Logan Smythe & Associates
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Logan Smythe & Associates shows a health score of 3.0 out of 10 for Google Maps visibility, indicating below-average presence in maps searches. The top opportunities focus on improving aggregate maps results and ensuring the suburb/borough listing matches the query terms. Best-performing keywords show strong rank in several insurance-related terms in Christchurch, particularly in Richmond and Edgeware.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
2Seen in 4 searches across Christchurch, top three in none
1
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
2
Business Insurance Limited (B.I.L)0.0 ★ (0) · Insurance broker
3
imsure Insurance Advisers5.0 ★ (9) · Insurance broker
4
Abbott Insurance Brokers Christchurch5.0 ★ (8) · Insurance broker
↓
Logan Smythe & Associates1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #79 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Logan Smythe & Associates shows a health score of 4.7/10, indicating average presence across social platforms and directories. Key strengths include an outstanding Facebook profile with very high trust and an accurate LinkedIn listing, which helps reach more clients. Top improvements focus on establishing active Instagram, TikTok, TikTok Directory, Neighbourly, and Yellow Directory profiles to broaden visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Glogan smythe & associates christchurch centre
AllImagesMapsNews
LinkedInanna-smythe-2433a31b4Logan Smythe & Associates | LinkedIn
FacebookLSAInsuranceLogan Smythe & Associates | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #62 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
facebook
LSAInsurance✓
865 followers 3
Logan Smythe is one of New Zealands most trusted names in Insurance and has a superior reputation wi2
FollowMessage
🌐 logansmythe.co.nz✓
☎ +64 3-390 9889✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #31 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Logan Smythe & Associates shows very low on-page SEO health with a 0.1/10 score, indicating a weak technical foundation. Top findings point to missing or weak meta data, including no meta description and no title tag, plus no favicon. Addressing these fundamentals is essential before content or links can perform well.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒logansmythe.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Logan Smythe & Associates shows very low website traffic health with a score of 0.2/10. The main takeaway is that both organic and paid traffic metrics are near zero, indicating limited visibility and audience reach. Top opportunities focus on building organic content, improving on-page SEO, and initiating small paid campaigns to attract local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Logan Smythe & AssociatesNot in these results3
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Logan Smythe & Associates' opening-hours alignment cannot be precisely assessed because city-level popularity data is unavailable. The reported temporal health score is very low (1.3/10), indicating likely mismatches between published hours and local demand. Without city-level demand patterns, it is not possible to list specific hours of strong alignment, closed high-demand windows, or open low-demand windows. A basic hours audit is recommended.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Logan Smythe & Associates
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#83of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #83 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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