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Longhurst Dental

Dental clinic · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Longhurst Dental

Dental clinic · Halswell, Christchurch

Where you stand#112of 210 dentists
Overall health4.7/10across the eight areas

Going well

07Google search and traffic6.903Map positions6.7

Where we can help

05Facebook page3.801Google listing3.004Listings and social2.802Reviews2.708Opening hours2.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Longhurst Dental is a family dental clinic in Halswell, Christchurch, offering general and cosmetic dentistry with sedation options. The practice provides examinations, X-rays and a range of payment choices including ACC and finance. Review themes highlight friendly, child-focused care and easy parking, though feedback is mixed on staff empathy in some cases.

Longhurst Dental is a family-focused dental practice located in Halswell, Christchurch. The clinic describes itself as offering comfortable, personalised care for the whole family and presents as a community dental provider serving local residents.

Services cover general and cosmetic dentistry, with dental examinations, X-rays and treatment planning routinely offered. The practice notes sedation is available and lists a variety of payment options, including ACC, Q-Card finance, dentist payment plans and dental insurance to help patients manage costs.

Customer feedback commonly mentions friendly and accommodating staff, particularly in situations involving children and emergencies. Reviews also note practical features such as easy parking and reception responsiveness when arranging appointments. At the same time, some feedback expresses dissatisfaction with staff empathy and communication, indicating variation in patient experiences.

Locally, Longhurst Dental is positioned as a family-oriented clinic in Halswell that combines a broad clinical offering with practical patient supports like sedation and multiple payment methods. These operational details, along with its accessibility by car, are recurring points in local commentary and give a clear sense of what clients can expect when choosing this Christchurch dental practice.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Longhurst Dental shows below average overall health on Google Business Listing with room for improvements. The strongest current element is that a phone number and website link are present, and the listing is claimed, ensuring control over details. The business is open for customers, with a clear listing title.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Longhurst Dental
3
Longhurst Dental✓✓
3.9 ★★★★★ (20)
Dental clinic · Halswell
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dentists · 210 businesses
You are #147 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Longhurst Dental shows a low overall health score of 2.5 out of 10 for Google reviews. This indicates limited review activity and owner engagement, with room to build trust and visibility. The top opportunities focus on improving response rate, growing total reviews, and strengthening rating confidence through consistent, positive patient experiences.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Longhurst Dental
OverviewReviewsPhotosAbout
3.9★★★★★20 reviews
5
4
3
2
13
reception staff 7friendly staff 6relaxed atmosphere 3dentist 3hygienist 2carpark 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch dentists · 210 businesses
You are #153 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Longhurst Dental shows above-average health in Google Maps search, with a 6.7/10 health score. The business already ranks well for key phrases in Halswell, particularly for dental implants and cosmetic dentistry, indicating strong local visibility. Opportunities lie in improving aggregate maps results and pushing the suburb/borough score into the top quartile through ongoing listing optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
12Tiles © Esri
dentist
1Top three for "dentist" in 2 suburbs, seen in 7
1
Halswell Dental4.4 ★ (51) · Dental clinic
2
Longhurst Dental23.9 ★ (20) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #69 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Longhurst Dental shows a low health score for social presence at 2.5/10, indicating limited visibility across key platforms. The strongest current asset is listings on GrabOne and Yellow Directory, which are already established and can be built upon. Primary opportunities focus on activating or improving profiles on Instagram, Facebook, TikTok, and directory listings, to boost local reach and trust.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/longhurst-dental) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/longhurst-dental-centre-longhurst) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/longhurst_dental_centre) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Glonghurst dental halswell
AllImagesMapsNews
Healthpointlonghurst-dentalLonghurst Dental | Healthpoint✓
Yellow/halswell/dental-care-centreLonghurst Dental | Yellow
White Pageslonghurst-dental-centre-longhurstLonghurst Dental | White Pages✓
GrabOnepartners/longhurst-dental-centreLonghurst Dental | GrabOne
Infobellonghurst_dental_centreLonghurst Dental | Infobel✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch dentists · 210 businesses
You are #152 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
longhurst dental halswell
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch dentists · 210 businesses
You are #130 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Longhurst Dental's on-page health is very high, at 8.6 out of 10, indicating strong technical foundations. The most notable strength is a well-crafted meta description and a valid favicon, plus an H1 tag and relevant meta description that align with page content. These elements support clear search results and user expectations, helping attract qualified patients.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒longhurstdental.co.nz✓3
✓Meta description
✓Favicon
1On-page score
2The shape of your link profile
Your websiteChristchurch dentists · 210 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Longhurst Dental shows a healthy overall website traffic position with a health score of 7.3 out of 10. This indicates solid performance relative to local peers, but there are clear opportunities to grow paid and organic visibility. The most impactful findings relate to paid traffic and paid search coverage, and continued work on organic content and site usability can further lift traffic value.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.9Good
What customers seeWhere you rank
9:41
Gdentist halswell
AllMapsImagesShopping
21No ads from you on any search
halswelldental.co.nzHalswell Dental | Expert Dentistry, Family Care Christchurch
longhurstdental.co.nzLonghurst Dental: Your trusted dentist providing comfortable ...

We offer your children and family a comfortable dental experience from various Christchurch suburbs, including Halswell, Prebbleton, Hornby, Wigram, Rolleston,

www.healthpoint.co.nzHalswell Dental
3About 404 visits a month from search, across 128 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #66 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Longhurst Dental's published hours align with several strong mid-week demand slots but miss notable Friday peaks. Open windows on Tuesday and Wednesday match high customer interest, while multiple Friday late-morning and early-afternoon peaks occur when the practice is closed. No open hours fall into low-demand periods, indicating scheduling is lean but could be adjusted to capture unmet Friday demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
Longhurst Dental
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
FridayClosed
SaturdayClosed
SundayClosed
Popular times Friday · Halswell
8a9a10a11a12p1p2p3p
When people in Halswell look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #155 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#112of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #112 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 210 dentists in Christchurch, checked - not a guess from overseas.
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