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Lovisa

Jewelry store · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Lovisa

Jewelry store · Northcote-Papanui, Christchurch

Where you stand#115of 570 beauty businesses
Overall health8.0/10across the eight areas

Going well

07Google search and traffic9.908Opening hours9.503Map positions6.8

Where we can help

01Google listing4.902Reviews4.805Facebook page0.804Listings and social0.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lovisa in Northcote, Christchurch sells trend-led, waterproof jewellery and everyday accessories and offers in-store ear piercing services. The store focuses on affordable, on-trend pieces suited to gifting or daily wear, with a staffed piercing service and aftercare guidance. Customers note friendly, attentive staff and clean procedures alongside occasional mixed service experiences.

Lovisa in Northcote, Christchurch is a retail outlet focused on trend-led and waterproof jewellery and everyday accessories. The store offers a range of earrings, necklaces, rings and gift options and promotes affordable, on-trend pieces for everyday wear. It also provides in-store body and ear piercing services as part of its offering.

The Christchurch store highlights collections for gifting, new arrivals and trending items, and promotes waterproof and wear-friendly pieces. Website content references shopping by price and gift cards, indicating options for budget-conscious buyers. The store lists body and piercing accessories among its categories and notes app and online shopping options alongside the physical store.

Customer feedback in reviews centres on the in-store piercing experience: several customers describe friendly, attentive staff and thorough cleaning and aftercare guidance when receiving piercings. Reviews commonly mention staff being helpful and knowledgeable during piercings, and customers receiving aftercare spray and advice cards. There are also isolated reports of less positive interactions with staff, indicating occasional inconsistency in service experience.

Locally, Lovisa is positioned as a high-street jewellery and piercing destination in Northcote, appealing to customers looking for trend-led, affordable accessories and a staffed piercing service with aftercare support. The combination of accessible gift options, waterproof jewellery claims and on-site piercing makes it a convenient option for Christchurch shoppers seeking both pieces and piercing services.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Lovisa shows above-average health for Google listing with a solid base of essential details. Key strengths include a claimed listing, a website link and a visible phone number, plus open-for-business status. The most important opportunities are expanding the listing description and adding more photos to strengthen visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lovisa
2
Lovisa✓✓
3.4 ★★★★★ (39)
Jewelry store · Northcote-Papanui3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

To bring brilliantly affordable, on-trend jewellery to the world, with in-store piercing services available.

1
Google listingChristchurch beauty · 570 businesses
You are #290 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lovisa shows a 4.4/10 health score on Google reviews, indicating moderate overall performance with room for growth. The top findings highlight solid listing activity through a good number of reviews and strong engagement by staff in responding to feedback, suggesting customers value the interactions. Continued focus on client experiences can lift ratings over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Lovisa
OverviewReviewsPhotosAbout
3.4★★★★★39 reviews 3
5
4
3
2
12
helpful staff 18ear piercing 15kind staff 4aftercare 3atmosphere 3earrings 2
1How far your rating and your review count together can be trusted
L
Lauren J.★★★★★ · 3 weeks ago

I got my ears pierced today by Maddy and Bella and they were so friendly and attentive. They made sure the equipment was cleaned thoroughly and made the experience quick without sacrificing accuracy. Will definitely be coming back!

Response from the owner

Hi Lauren :) Wow, thanks for your great review! What fabulous feedback. We’re so happy to hear about your positive Lovisa experience. Happy Shopping! Lovisa x

T
Tiffany P.★ · a month ago

I did not have a pleasant experience while in this store. I believe the young girls name was sophia or similar (as heard from the other coworker) who served me. She had a very negative attitude and when I asked if they had a type of product...

Response from the owner

Hi Tiffany Thank you for taking the time to submit your feedback. We're very sorry to hear that you've had a negative experience in our Main North Road store. If you'd like to discuss your f...

Google reviewsChristchurch beauty · 570 businesses
You are #299 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lovisa in Northcote, Christchurch shows a healthy overall Google Maps presence with a 7.0/10 health score. The strongest results are top rankings for ear piercing services in several nearby suburbs, indicating solid local visibility. Opportunities lie in boosting borough-level performance, where visibility is currently minimal, and extending presence across more local suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
6.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
ear piercing service
2Top three for "ear piercing service" in 6 suburbs, seen in 34
1
SkinKandy Papanui Northlands4.6 ★ (77) · Jewelry store
2
Lovisa13.4 ★ (39) · Jewelry store
3
Dash Face & Body4.3 ★ (439) · Jewelry store
4
The Jolly Octopus Tattoos & Piercings4.7 ★ (215) · Jewelry store
Map positionsChristchurch beauty · 570 businesses
You are #181 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lovisa shows very low overall social presence health, indicating limited visibility across key platforms. The two most important findings are the lack of an active Instagram profile and the absence of a TikTok presence, which limit reach among local shoppers and younger audiences. Facebook is present with high trust, but other platforms show opportunities for growth.

Strengths

  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/lovisa) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Glovisa northcote-papanui
AllImagesMapsNews
InfobellovisaLovisa | Infobel✓
FacebooklovisajewelleryLovisa | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch beauty · 570 businesses
You are #538 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe found your Facebook Profile page through search rather than through anything you own. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
lovisa northcote-papanui
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Lovisa's on-page SEO health is very high, with a score of 9.1 out of 10. The homepage shows strong meta description, a valid favicon and an H1 tag, and adequate text. Key strength lies in clear meta description, secure HTTPS content, and solid structure, while opportunities focus on fine-tuning the title tag and reducing render-blocking resources, as well as page size optimization.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lovisa.com3
✓Separate sites linking to you
✓Meta description
✓Pages linking to you
1The shape of your link profile
2On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lovisa shows a very high overall health for website traffic, indicating strong organic visibility and consistent traffic. The most notable findings are outstanding organic traffic total and top 10% local SERP coverage, suggesting solid SEO performance and reliable audience reach. Paid traffic opportunities exist but have not yet been activated.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.9Strong
What customers seeWhere you rank
9:41
Gear piercing hornby-islington
AllMapsImagesShopping
321No ads from you on any search
healthservices.unichem.co.nzEar Piercing - Unichem Pharmacy
thehubhornby.co.nzLovisa
www.lovisa.comLovisa - Trend-Led & Waterproof Jewelry

Shop Lovisa for trend-led and waterproof jewelry. Discover earrings, necklaces, rings & everyday accessories—perfect for gifting or everyday wear.

✓
www.fresha.comBest ear piercing shops near me in Halswell, Christchurch
✓✓About 288,828 visits a month from search, across 30,761 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #4 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lovisa's opening hours largely match local demand, with all well-aligned peak hours covered and no low-demand open hours. Strong alignment includes Tuesday 11am and weekday afternoons such as Wednesday 3pm and Thursday 4pm, plus busy Saturday afternoons. Missed opportunities appear on weekday evenings (Tuesday and Wednesday 6-7pm) and Saturday 6pm when the store is closed during notable customer activity.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
Lovisa
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Sunday · Northcote-Papanui
9a10a11a12p1p2p3p4p5p6p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #30 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#115of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #115 overall
Open my free 7 days →
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