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Lovisa

Jewelry store · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Lovisa

Jewelry store · Riccarton, Christchurch

Where you stand#107of 570 beauty businesses
Overall health8.1/10across the eight areas

Going well

07Google search and traffic9.908Opening hours9.103Map positions7.2

Where we can help

02Reviews5.101Google listing4.805Facebook page0.804Listings and social0.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lovisa is a trend-led jewellery retailer based in Riccarton, Christchurch, offering on-trend, waterproof jewellery and everyday accessories. The Riccarton store provides in-store ear piercing services alongside a range of earrings, necklaces and rings. Customers can expect fashionable, affordable pieces and piercings performed by trained staff in a mall-based retail setting.

Lovisa is a trend-focused jewellery retailer located in the Riccarton area of Christchurch. The store stocks a range of trend-led and waterproof jewellery, including earrings, necklaces, rings and everyday accessories, and offers in-store ear piercing services.

The Riccarton store describes product ranges that cover everyday accessories and gift options, with a focus on current trends and durability. Website information highlights categories such as body and piercing jewellery and a selection suitable for gifting, while maintaining an accessible price point.

Customer feedback in reviews concentrates on the in-store piercing experience and staff interaction. Multiple reviews praise staff professionalism, patience and the ability to make children and first-time piercees feel comfortable, with named team members noted for clear explanations and careful technique. There is also an isolated comment about disappointment with a product purchase, and the store's response invites customers to contact customer care for resolution.

Locally, Lovisa in Riccarton presents as a high-traffic retail option for shoppers seeking fashion-led jewellery and convenient piercing services within a mall environment. Customers choosing this store can expect contemporary styles, a focus on piercings as an available in-store service, and the common retail supports of staff assistance and after-sale customer care.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Lovisa shows above-average health on Google Business Listing, at 5.9 out of 10. This indicates a decent listing with room to improve. The strongest confirmed points are a claimed listing, a working website link, an active phone number, and open-for-business status. The description and photos are improving but need further enhancement to rise above the bottom quartiles.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lovisa
2
Lovisa✓✓
3.7 ★★★★★ (67)
Jewelry store · Riccarton3
Open 6 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

To bring brilliantly affordable, on-trend jewellery to the world, with in-store piercing services available.

1
Google listingChristchurch beauty · 570 businesses
You are #295 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lovisa shows a healthy Google review profile relative to the local market, with a 4.3/10 health score indicating room for improvement. The most important findings are steady progress in rating confidence and a solid base of reviews, plus good engagement through review responses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Lovisa
OverviewReviewsPhotosAbout
3.7★★★★★67 reviews
5
4
3
2
12
piercings 27friendly staff 26ear piercing 16kind staff 6lovely experience 3range of jewellery 2
1How far your rating and your review count together can be trusted
W
Waitawa P.★★★★★ · 4 months ago

Ngā mihi Chloe & Freya for doing a primo job with my daughters ears piercings for her birthday 💖

Response from the owner3

Hi Waitawa, Thanks for your feedback! We’re so happy to hear about your positive experience in our Lovisa store, thanks for leaving your review. Happy shopping! Thank you,

A
april C.★★★★★ · 7 months ago

Today we had Esther and Lucy pierce my 6 year old daughter’s ears and I cannot recommend them enough. Their professionalism and making my daughter feel comfortable was amazing the quality and precision is incredible Thank you so much we are...

Response from the owner

Hi there, Thank you so much for your positive review! We’re thrilled to hear that you had a great experience with us. Your feedback means a lot and helps us continue to provide the best...

Google reviewsChristchurch beauty · 570 businesses
You are #281 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lovisa shows solid overall health on Google Maps with a 7.0 out of 10, meaning visibility is above average and there is room to grow. The strongest results are in ear piercing services in Riccarton and nearby areas, indicating strong local relevance. A key opportunity is to boost borough-specific results where presence is currently minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
ear piercing service
2Top three for "ear piercing service" in 2 suburbs, seen in 51
1
SkinKandy Riccarton4.5 ★ (208) · Jewelry store
2
Lovisa13.7 ★ (67) · Jewelry store
3
POSH Face & Body4.7 ★ (125) · Jewelry store
4
The Daily Cut4.5 ★ (438) · Jewelry store
Map positionsChristchurch beauty · 570 businesses
You are #160 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence health for Lovisa shows very low overall health (0.2/10). The two most important findings are the lack of an active Instagram profile and no TikTok presence, which limit local visibility and engagement with younger audiences. Existing Facebook presence has high trust, but other directories are weak or missing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.2Room to grow
What customers seeWhere you rank
9:41
Glovisa riccarton
AllImagesMapsNews
Family Company StudiolovisaLovisa | Family Company Studio
FacebooklovisajewelleryLovisa | Facebook1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch beauty · 570 businesses
You are #561 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
lovisa riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Lovisa shows a very high on-page SEO health score (9.2/10) for the homepage, indicating strong technical optimisation. The top findings include a perfect meta description length and presence of a valid favicon, plus an H1 tag and secure HTTPS assets. Opportunities focus on further refining title tags, reducing render-blocking resources, and trimming page size to improve speed and relevance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lovisa.com✓
✓Separate sites linking to you
✓Meta description
1The shape of your link profile
2On-page score
3Page title
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lovisa's website traffic health is very strong, with a 9.9/10 overall score. The strongest findings are organic performance, where organic traffic value is in the highest percentile and local top 10% for organic traffic, and excellent organic SERP coverage in the top 10%. This indicates solid visibility and competitive positioning in local search.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.9Strong
What customers seeWhere you rank
9:41
Gear piercing hornby-islington
AllMapsImagesShopping
321No ads from you on any search
healthservices.unichem.co.nzEar Piercing - Unichem Pharmacy
thehubhornby.co.nzLovisa
www.lovisa.comLovisa - Trend-Led & Waterproof Jewelry

Shop Lovisa for trend-led and waterproof jewelry. Discover earrings, necklaces, rings & everyday accessories—perfect for gifting or everyday wear.

✓
www.fresha.comBest ear piercing shops near me in Halswell, Christchurch
✓✓About 288,828 visits a month from search, across 30,761 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #4 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lovisa's Riccarton opening hours closely match local shopping demand, with 60 weekly hours aligned to peak windows and no low-demand open hours. Strong alignment includes weekday mid-afternoon and Saturday early afternoon peaks. Missed opportunities occur mainly on Sunday midday to mid-afternoon and Wednesday evening at 6pm when demand is high but the store is closed. Consider limited Sunday or Wednesday evening openings to capture extra sales.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.1Strong
What customers seeWhere you rank
9:41
Lovisa
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
SundayClosed
Popular times Sunday · Riccarton
10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #53 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#107of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #107 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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