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LOX Boutique

Hairdresser · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

LOX Boutique

Hairdresser · Waimakariri District Coast, Christchurch

Where you stand#386of 498 hair salons & barbers
Overall health2.3/10across the eight areas

Going well

04Listings and social8.905Facebook page6.1

Where we can help

01Google listing5.808Opening hours2.402Reviews1.503Map positions0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

LOX Boutique is a home-based boutique hair salon in Tuahiwi run by Peggy-Lee. It offers hair design and a wide range of affordable services for men, women and children. Clients note precise, practical styling and a personable salon atmosphere, with attention to healthy-looking cuts and friendly conversation during appointments.

LOX Boutique is a home-based salon in Tuahiwi operated by Peggy-Lee that offers hair design and general salon services. The salon is described as a boutique setup, providing a local alternative to larger commercial salons.

Services include hair design alongside a wide range of affordable treatments for men, women and children. The listing describes the salon as offering practical styling and shaping, with a focus on healthy-looking cuts and layered framing tailored to individual needs.

Customers commonly describe their experiences as both professional and friendly. Reviews highlight precise cutting and shaping that produces practical, stylish results, and mention a relaxed atmosphere with lively, personable banter and laughter during appointments.

As a home-based boutique, LOX Boutique emphasises personalised appointments and hands-on hair design by a single stylist. Local customers can expect straightforward, budget-conscious services delivered with attention to detail and a welcoming, conversational client experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

LOX Boutique shows an average health score with room for improvement. Key strengths include a claimed listing, an active website link, a visible phone number and open-for-business status, which support easy customer outreach and clear hours. The main opportunity is adding a logo to strengthen branding, while descriptions and photos also offer room to lift performance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
LOX Boutique
LOX Boutique✓✓
5.0 ★★★★★ (2)
Hairdresser · Waimakariri District Coast3
Open 4 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

LOX Boutique, Hair Design by Peggy-Lee. A home based Boutique salon offering a wide range of affordable services for men, women and children.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #210 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

LOX Boutique shows very low overall health on Google Business Reviews with a health score of 1.4 out of 10. The top strengths are a high star rating well within the top 10 percent, indicating strong customer satisfaction. The business should maintain this rating while addressing engagement and review volume to build confidence and growth.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.5Room to grow
What customers seeWhere you rank
9:41
LOX Boutique
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #424 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

LOX Boutique shows a very low overall health on Google Maps, with a 0.4/10 health score. The business does have some visibility in broader maps queries, but local presence is minimal in the borough. The top opportunity is to improve both general and borough-specific maps visibility to attract local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Seen in 1 search across Christchurch, top three in none
1
The Salon Collective5.0 ★ (5) · Hairdresser
2
Hair by Elizbé5.0 ★ (35) · Hairdresser
3
La Mode Hair4.8 ★ (68) · Hairdresser
4
Smoke and Mirrors Hair Lounge4.9 ★ (206) · Hairdresser
↓
LOX Boutique2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #478 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

LOX Boutique shows an above-average health score with room to strengthen social and directory presence. The most notable finding is a very strong Facebook profile and trust signal, while TikTok trust is very low and Fresha/Neighbourly visibility is limited, suggesting opportunities to improve listing consistency and reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe turned up your Tiktok Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
Glox boutique waimakariri district coast
AllImagesMapsNews
FacebookLOXBoutiqueLOX Boutique | Facebook✓
InstagramloxboutiquehqLOX Boutique | Instagram✓
Tiktok@emrosebassFound through search, not linked from anything you own1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #54 for listings and social
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GoogleFacebookInstagramTikTokYellowFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
LOXBoutique✓
1.1K followers 3
Hair Design by Peggy-Lee2
FollowMessage
★ 4 reviews · recommended 1
🌐 bookings.gettimely.com/loxboutique1/bb/book
☎ +64 22 073 9619✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #197 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Glox boutique website
AllMapsImagesNews
Google Mapsgoogle.com › mapsLOX Boutique - Waimakariri District Coast, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
LOX BoutiqueNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

LOX Boutique's published hours partly match local demand but leave notable gaps. Open hours align with busy late-morning and early-afternoon slots on Tuesday and Saturday, covering 31 well-aligned peak hours. However, the salon is closed during several high-demand mid-day slots earlier in the week, creating unmet demand that could be captured by modest schedule changes. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
LOX Boutique
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-2:30pm, 3:30pm-8pm
WednesdayClosed
Thursday9:30am-2:30pm, 3:30pm-8pm
Friday9:30am-6pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #379 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#386of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #386 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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