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Lume Design

Interior designer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Lume Design

Interior designer · Christchurch Centre, Christchurch

Where you stand#30of 111 interior designers
Overall health7.4/10across the eight areas

Going well

04Listings and social9.605Facebook page9.308Opening hours8.507Google search and traffic7.503Map positions7.0

Where we can help

01Google listing3.602Reviews3.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lume Design is a boutique interior design studio based in Christchurch Central City. They work collaboratively with clients on residential projects, focusing on creating beautiful, liveable spaces that respect the architecture. Their process emphasises communication, considered restraint and attention to detail, aiming to produce designs that enhance how people experience their homes.

Lume Design is a boutique interior design studio located in Christchurch Central City. The studio states it creates beautiful, liveable spaces and works collaboratively with clients across residential projects, with a focus on celebrating the architecture of each home.

Services include interior planning and design for new builds and renovations, where the team describes their approach as a process of communication, inspiration, experience and restraint. The website and materials position the studio as attentive to design detail and the relationship between interiors and the building fabric.

Customers tend to note a mix of experiences: several reviews praise the studio for clear collaboration and satisfying design outcomes, while others report communication issues and mismatched expectations on particular projects. That pattern suggests clients have variable experiences of project communication and result alignment.

Lume Design is distinguished locally by its Christchurch Central City location and its stated emphasis on architecture-led interiors and a collaborative, restrained design process. Customers seeking an interior design practice that prioritises architectural context and considered detail may find Lume Design's approach aligns with their project goals.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lume Design shows a relatively healthy Google Business Listing at 4.4 out of 10, indicating room for improvement in completeness and presentation. Key findings: the listing has a title, phone number and a website link, and the listing is claimed and open status is shown. However, there is no logo yet, and photos and a full description can be strengthened to improve visibility and local trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lume Design
3
Lume Design✓✓
4.0 ★★★★★ (7)
Interior designer · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Creating beautiful spaces is at the core of what we do. We believe that great design is a process of communication, inspiration, experience and restraint. Working collaboratively with our clients we take great pride in every project, always striving to produce designs that celebrate the architecture and enhance the liveability of each space.

2
Google listingChristchurch interior designers · 111 businesses
You are #71 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lume Design shows a below-average health score on Google reviews but has clear momentum in rating and review count. The most important findings are that the rating confidence is improving and the listing already has a solid number of reviews, though engagement on responses is missing. Customers are already leaving feedback, indicating trust, and further engagement could lift perceived credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Lume Design
OverviewReviewsPhotosAbout
4.0★★★★★7 reviews
5
4
3
2
13
communication 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch interior designers · 111 businesses
You are #71 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lume Design shows an above-average health score of 7.0 out of 10 on Google Maps search performance, indicating solid visibility with room to grow across local suburbs. The top findings indicate strong rankings for interior design and home staging in Christchurch centre, plus related suburbs, reflecting steady demand and local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior designer
1Seen in 11 searches across Christchurch, top three in none
1
Comber and Comber Interiors4.9 ★ (27) · Interior designer
2
Element 17 Limited4.8 ★ (17) · Interior designer
3
Lisa Hurley Design5.0 ★ (7) · Interior designer
4
The Touch Interior Design5.0 ★ (1) · Interior designer
↓
Lume Design2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #34 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lume Design shows solid health with a 6.1/10 overall, indicating above-average presence and trust in key social profiles. Strengths include outstanding Facebook and Instagram profiles with very high trust scores, reflecting strong brand authority. The report highlights opportunities to extend reach across TikTok, Yellow Directory, LinkedIn Company, GrabOne and Neighbourly Directory to diversify channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/lume-design-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 6 of them.
9.6Strong
What customers seeWhere you rank
9:41
Glume design christchurch centre
AllImagesMapsNews
ArchiPro Professionallume-designLume Design | ArchiPro Professional
ServiceFinderLume-Design-Limited-135846Lume Design | ServiceFinder
White Pageslume-design-christchurchLume Design | White Pages✓
Instagramlumedesign_Lume Design | Instagram✓
FacebooklumedesignnzLume Design | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #5 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalServiceFinderWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
lumedesignnz✓
1.5K followers 2
Interior Architecture and Design Studio1
FollowMessage
🌐 lumedesign.co.nz✓
☎ +64 3-377 7541✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #9 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Lume Design shows an above-average health score for on-page SEO, with a total health of 7.0 out of 10. The site benefits from a valid favicon, a relevant meta description, secure HTTPS content and no frames, and a compact page size under 256KB. Opportunities include refining the title tag to hit the ideal length and expanding content to exceed 1024 characters.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lumedesign.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Pages linking to you
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lume Design's website health for traffic is strong, with a 7.7/10 overall health score. Paid traffic shows room for disciplined testing and initial spend, while organic traffic remains solid and on track for gradual growth. Key opportunities lie in starting small paid campaigns, improving landing pages, and continuing content refinements to lift organic value and visits.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
Ginterior designer clifton-sumner
AllMapsImagesShopping
21No ads from you on any search
www.houzz.co.nzInterior Designers & Decorators in Christchurch, Canterbury
www.designmade.co.nzInterior Design: Christchurch
www.lumedesign.co.nzProfile

Lume Design is a boutique Christchurch based interior design practice led by Jeff & Melissa Merrin. Creating beautiful spaces is at the core of what we do.

www.starofservice.co.nzThe 10 best interior designers in Christchurch - StarOfService
3About 150 visits a month from search, across 37 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #29 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lume Design's published hours show partial alignment with local demand: many weekday peaks are covered, but some high-demand weekend and evening windows are missed. Strong alignment includes midweek mornings and an afternoon on Tuesday and Friday mornings when searches are high. Missed opportunities include Sunday mornings and Tuesday/Thursday late afternoons. No open hours fall during low-demand periods, so minimal wasted time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.5Strong
What customers seeWhere you rank
9:41
Lume Design
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #18 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#30of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #30 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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