marketbaseExclusive Marketbase Report
Prepared for

Lumiere Hair

Hairdresser · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Lumiere Hair

Hairdresser · St Albans, Christchurch

Where you stand#276of 498 hair salons & barbers
Overall health4.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Lumiere Hair is a Christchurch hair salon located in Saint Albans at 924 Colombo St (inside Keke). Run by Amy, a hairstylist with 24 years of international experience, the salon offers one-on-one appointments in a calm, plant-filled space. Amy works with Redken products and focuses on lived-in blondes, on-scalp lightener and pixie cuts, with a relaxed, personalised approach.

Lumiere Hair is a small Christchurch salon run by Amy, located in Saint Albans at 924 Colombo St inside Keke. Amy brings 24 years of global experience and operates from a calm, plant-filled space where appointments are one-on-one and not double-booked.

The salon specialises in lived-in blondes, on-scalp lightener and pixie cuts. Amy states a professional partnership with Redken and offers colour and cutting services informed by years of work on runways and at industry events, including Redken Symposium sessions.

Customers commonly describe thorough consultations, attentive service and clear styling advice. Review themes highlight reliable colour work, precision cuts and a relaxed pamper experience; several reviews mention bridal hair and styles that held well through events. Clients note trust in Amy's judgement and appreciation for the time taken during appointments.

Locally, Lumiere Hair positions itself as a personalised hair service where clients receive focused attention from an experienced stylist. The combination of a quiet, plant-filled setting, specialist colour and short-hair work, and a one-on-one booking approach defines the salon's practical offering for Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Lumiere Hair shows moderate overall health on Google Business Listing with a 5.7/10, indicating room for improvement. The listing already redirects to a website, is claimed, and shows a full address, which supports credibility. Strengths include a strong description and solid photo presence, while a missing phone number holds back easy customer contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
9:41
Tiles © Esri
Lumiere Hair✓✓
5.0 ★★★★★ (9)
Hairdresser · St Albans2
Open 3 days · late Mon and Tue ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Lumiere Hair – a space just for you. Hey, I’m Amy – a hairstylist with 24 years of global experience, working from a calm, plant-filled space in Christchurch (924 Colombo St, inside Keke). Im proud to be partnered with Redken a trusted brand in haircare and colour, I work one-on-one, so you’ll always have my full attention. No rush, no double-booking – just personalised hair that suits you. I specialise in 'lived in' blondes, on scalp lightener and pixie cuts, with a career that’s taken me from runway shows to Redken Symposium in Las Vegas. If you're after a relaxed, expert salon experience – come take a seat

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #202 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Lumiere Hair shows a very healthy Google Business profile with an overall health score of 8.8 out of 10 and strong engagement. The most notable finding is the top 10% star rating, reflecting high customer satisfaction, alongside an elite 10% review response rate, indicating strong client engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
7.6Good
9:41
Lumiere Hair
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 1
5
4
3
2
1✓
haircuts 2hair stylist 2
2How far your rating and your review count together can be trusted
K
Kass H.★★★★★ · a week ago

Amy is the best bridal hairstylist a girl can ask for. She did amazing work on two different hairstyles for me throughout the day and they were truely exceptional. The veil also lasted 5+ hours which is a miracle itself. On top of her hairs...

Response from the owner✓

Thankyou so much Kass!!! So great to be apart of your lovely day!

N
Nova C.★★★★★ · 3 months ago

Response from the owner

Thanks Nova!!

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #122 for your Google reviews
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Lumiere Hair shows a below-average health score on Google Maps performance, indicating limited visibility. The top opportunities focus on strengthening the aggregate scores and improving the borough-specific presence. Notably, the business already ranks well for several local keywords such as unisex hairdresser in St Albans and hair salon in St Albans, suggesting solid local relevance that can be built on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.0Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
L'amour Hair Specialist4.9 ★ (79) · Hairdresser
2
Beauty with Grace St Albans4.8 ★ (174) · Hairdresser
3
Hair Art & Beauty4.9 ★ (296) · Hairdresser
4
DF Hair Studio4.9 ★ (107) · Hairdresser
↓
Lumiere Hair2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #351 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Lumiere Hair shows an above-average health score of 6.7 out of 10 in the Citations & Social Presence area, indicating solid presence but room for growth. The strongest already-completed asset is a very high-trust Facebook profile, supporting trust with customers. A Neighbourly listing and a Fresha directory page add local visibility that can be built on.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
5.3Room to grow
9:41
Glumiere hair st albans
AllImagesMapsNews
FacebookLumiere-Hair-61565480814227Lumiere Hair | Facebook✓
Tiktok@lumierehairLumiere Hair | Tiktok✓
InstagramlumierebeautysalonLumiere Hair | Instagram1
Freshalp/en/bt/hair-salons/in/nz-christchurch/saint-albansFound through search, not linked from anything you own3
Neighbourlyhairdressers/canterbury-region/christchurch/st-albansLumiere Hair | Neighbourly
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #236 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
3.9Room to grow
9:41
facebook
people3
72 followers 2
Refined hair artistry backed by 24 years of expertise. ✨ Now welcoming new clients ✨ One-on-one appointments in a calm, light-filled space surrounded by greenery. Indulge in the Lumiere experience....✓
FollowMessage
🌐 lumierehair.gettimely.com
☎ +64 210 813 1801✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #302 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Lumiere HairNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Lumiere Hair's opening hours partly match local demand but overall alignment is low (health score 2.0/10). The salon is well open during several high-demand Saturday and Tuesday midday slots (Sat 11-1pm, Tue 11-12pm). However notable weekday lunch peaks on Wednesday and Friday are missed while open hours avoid low-demand waste. Adjusting a few weekday midday hours could improve commercial return.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.9Room to grow
9:41
Lumiere Hair
OverviewReviewsPhotosAbout
Hours 1
Monday11am-9pm
Tuesday11am-9pm
WednesdayClosed
ThursdayClosed
FridayClosed
Saturday9am-6pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #404 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#276of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #276 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for