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Lumino St Heliers

Dental clinic · Saint Heliers, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Lumino St Heliers

Dental clinic · Saint Heliers, Central Auckland

Where you stand#10of 277 dentists
Overall health9.7/10across the eight areas

Going well

07Google search and traffic10.004Listings and social9.805Facebook page9.301Google listing8.903Map positions7.702Reviews7.2

Where we can help

08Opening hours4.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino St Heliers is a dental practice in Saint Heliers, Auckland, providing personalised dental care for individuals and families. The practice offers general and cosmetic dental services, with a focus on patient comfort, modern technology and a welcoming environment near the beach. Reviews commonly mention friendly, professional and sympathetic care.

Lumino St Heliers is a dental practice in Saint Heliers, Auckland, serving local individuals and families. Located near the beach, the practice is designed to provide a welcoming setting from reception through to the dental surgery, with an emphasis on helping patients feel at ease during visits.

The practice provides personalised dental care alongside dental services, cosmetic dental services, dental specialists, and care focused on teeth and gums. Its offering also includes cosmetic improvement services. Lumino St Heliers describes its team as highly qualified and experienced, with ongoing attention to knowledge and technology intended to support safety, comfort and treatment results.

Customer reviews commonly describe the team as friendly, professional and sympathetic. Review themes also include positive service, teeth whitening and long-term relationships with the practice. One review describes treatment including root canals, fillings and same-day Cerec crowns, while another highlights continued care over many years.

Lumino St Heliers combines a local Saint Heliers location with dental care for all ages, a comfortable practice environment and a broad range of general and cosmetic services. Its local character comes through in the emphasis on personalised care, a welcoming team and established relationships with patients and families.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lumino St Heliers has a very high Google Business Listing health score of 8.9 out of 10. The listing includes the business name, website link, trading status, claimed ownership and phone number, giving customers clear ways to identify and contact the practice. The main opportunities are to review the description periodically and keep adding photos as local competitors increase their activity.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino St Heliers
2
Lumino St Heliers✓✓
5.0 ★★★★★ (39)
Dental clinic · Saint Heliers
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Lumino St Heliers, your local Auckland dentist on the beach. Our highly qualified and experienced team is dedicated to providing the very best in personalised dental care. We're constantly updating our knowledge and our technology to improve safety, comfort and results from dental treatments. We want you and your family to feel at ease when you visit our St Heliers dentists. From the comfortable reception area to the dental surgery, we've designed our dental practice to be as welcoming as our staff, helping to make visiting the dentist a positive experience for all ages.

1
Google listingCentral Auckland dentists · 277 businesses
You are #31 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lumino St Heliers has a high Google review health score of 7.2 out of 10. Its strongest asset is a rating among the highest in the local market, supported by above-middle review volume and response performance. The main focus is to maintain regular review activity and owner replies, protecting rating confidence and the established impression customers see.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
7.2Good
What customers seeWhere you rank
9:41
Lumino St Heliers
OverviewReviewsPhotosAbout
5.0★★★★★39 reviews 2
5
4
3
2
1✓
dentist 3hygienist 2reception staff 2kindness 2skills 2work 2
3How far your rating and your review count together can be trusted
L
Lindy Y.★★★★★ · 2 weeks ago

Angela provided an excellent service - whitening my teeth

Response from the owner1

Hi Lindy, thank you for your lovely feedback! We’re so pleased to hear you received excellent service from Angela and are happy with your whitening results. We’ll be sure to pass your kind words on to...

A
Anthony S.★★★★★ · 2 weeks ago

Professional, friendly and sympathetic.

Response from the owner

Hi Anthony, thank you for your lovely feedback. We’re so pleased to hear you found our team professional, friendly and sympathetic. We really appreciate you taking the time to share your experience.

Google reviewsCentral Auckland dentists · 277 businesses
You are #78 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lumino St Heliers has a high Maps Search Performance health score of 7.7 out of 10. The business ranks strongly for core searches including "dentist" and "dental clinic" in Saint Heliers, appearing in position 2. It also performs well for several specialist services, while continued review activity and regular local checks remain important for maintaining visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 2 suburbs, seen in 5
1
Natural Smile EastMed Dental5.0 ★ (51) · Dental clinic
2
St Heliers Dental Group5.0 ★ (13) · Dental clinic
3
Lumino St Heliers25.0 ★ (39) · Dental clinic
4
Dr Dave Richards Dentist Auckland5.0 ★ (120) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #64 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lumino St Heliers has a Very high citations and social presence health score of 9.7 out of 10. Facebook and Instagram profiles are clearly connected to the business, while LinkedIn and Healthpoint listings provide additional visibility. The main gaps are the absence of TikTok, Cylex, Dentist NZ and OpenLocally listings, plus an Infobel listing that lacks matching business details.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/lumino-st-heliers-lumino-the-dentists) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
Glumino st heliers saint heliers
AllImagesMapsNews
FacebookLuminoNZLumino St Heliers | Facebook✓
InstagramluminothedentistsLumino St Heliers | Instagram✓
LinkedInlumino-the-dentistsLumino St Heliers | LinkedIn3
Healthpointlumino-st-heliersLumino St Heliers | Healthpoint
Infobellumino_st_heliers_lumino_the_dentistsLumino St Heliers | Infobel
Neighbourlylumino-st-heliers-lumino-the-dentistsLumino St Heliers | Neighbourly✓
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #6 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lumino St Heliers has a Very high Facebook Page health level, with a 9.4 out of 10 score. The page reaches an established audience of 8,800 followers and provides a phone number, a chosen page address, a cover photo, and a link to Lumino's own domain. The main customer-facing gaps are the lack of an email address and street address.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers 3
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #21 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 277 Central Auckland dentists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist saint heliers
AllMapsImagesShopping
lumino.co.nzSouth Auckland Dentists

St Heliers 413a Tamaki Drive, St Heliers, Auckland 1071 Closed — Opens today at 8:00 am 09 575 5814 (09) 361 7159

✓
lumino.co.nzDentalOne Remuera

DentalOne is located on Remuera Road, just 400 metres. Our services include cosmetic dental treatments, implants, crowns and bridges, orthodontics, family and ...

✓
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lumino St Heliers covers 68% of the week's customer traffic, but some demand remains outside its current hours. Saturday 9am to 3pm finds customers at a closed practice during busy local demand. Lumino St Heliers should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of the day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.8Room to grow
What customers seeWhere you rank
9:41
Lumino St Heliers
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8:30am-2:30pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #145 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#10of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #10 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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