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Lumino The Dentists

Dentist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Lumino The Dentists

Dentist · Auckland City Centre, Central Auckland

Where you stand#70of 277 dentists
Overall health7.5/10across the eight areas

Going well

07Google search and traffic10.004Listings and social9.705Facebook page9.308Opening hours7.2

Where we can help

01Google listing5.303Map positions1.902Reviews1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino The Dentists is a dental provider based in Auckland CBD, with practices across New Zealand. Its services include general, cosmetic and specialist dentistry, along with care focused on teeth and gums. Customers describe some visits as friendly, gentle and straightforward, while reviews also raise concerns about administration and service.

Lumino The Dentists is a dental provider based in Auckland CBD, Auckland, and part of a nationwide network of more than 120 practices. The group began in 2002, when the former Geddes Dental network had 12 practices.

Its services cover general dentistry, cosmetic dental services and dental specialists. The wider offering also includes care for teeth and gums, cosmetic improvement, promotions, subsidised offers and finance options. Customers can find a practice and book online through the provider's website.

Review experiences are mixed. Some customers describe visits as quick and easy, and report improvements in how the practice operates. Others mention friendly and gentle care during hygiene appointments. At the same time, some reviews raise concerns about dental plan charges, cancellation handling and the way service issues were managed.

Locally, Lumino The Dentists combines an Auckland CBD practice with access to a large New Zealand-wide network. Its practical point of difference is the breadth of dental categories available through one provider, from routine care and hygiene-related services to cosmetic treatments and specialist dentistry.

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01Google listingMarketbase business report

Your Google listing

Lumino The Dentists has an Average Google Business Listing health score of 5.3 out of 10. Core details are in place, including the business name, website link, phone number, open status and claimed status. The most important gaps are the missing logo and limited photos, which may make the listing less recognisable and less informative when customers compare local options.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino The Dentists
2
Lumino The Dentists✓✓
2.1 ★★★★★ (14)
Dentist · Auckland City Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lumino are New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices nationwide, we have locations almost everywhere. Lumino The Dentists had its first breath of life in 2002 when it was purchased by Abano Healthcare Group. At the time it was known as Geddes Dental and had a grand total of 12 practices. Abano Healthcare Group is listed on the New Zealand Stock Exchange (ABA) and has thousands of New Zealand shareholders directly and indirectly through Kiwisaver schemes.

3
Google listingCentral Auckland dentists · 277 businesses
You are #131 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lumino The Dentists has a low Google review health score of 1.5 out of 10. The main concerns are a star rating well below local expectations, a review count below the market midpoint, and responses to only some reviews. Together, these factors reduce confidence for customers comparing providers. Consistent review requests and regular replies are the clearest opportunities identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Lumino The Dentists
OverviewReviewsPhotosAbout
2.1★★★★★14 reviews
5
4
3
2
12
email 2money 2
1How far your rating and your review count together can be trusted
R
Rachel★★★★★ · 3 weeks ago

Very quick and easy to deal with, they have improved quite a lot in the last 6 months.

Response from the owner3

Thanks Rachel!

F
Fred★★★★★ · 2 years ago

The hygienist Jay Kim who helped me was great, very friendly, also gentle for the cleaning.

Response from the owner

Thanks Fred!

Google reviewsCentral Auckland dentists · 277 businesses
You are #235 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lumino The Dentists has a low Maps Search Performance health score of 1.9 out of 10, indicating limited visibility in Google Maps results. The business appears for a small number of searches across nearby suburbs and generally ranks below other businesses in Auckland CBD. Its strongest recorded themes are dental radiology and periodontist searches, although these rankings remain outside the top results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental radiology
1Seen in 6 searches across Central Auckland, top three in none
1
Auckland Radiology Group - Queen Street3.5 ★ (39) · Dentist
2
Allevia Radiology Auckland CBD4.8 ★ (241) · Dentist
3
Lumino the Dentists Auckland Central4.5 ★ (126) · Dentist
4
Beyond Radiology - Grafton4.8 ★ (380) · Dentist
↓
Lumino The Dentists2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #225 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lumino The Dentists has a very high Citations & Social Presence health score of 9.4 out of 10. Strong, clearly connected Facebook and Instagram profiles, along with a LinkedIn company listing found through the website, support confidence in the business's online identity. The main gaps are the absence of an active TikTok profile and unclear or missing directory listings on Infobel, Cylex, Dentist NZ and OpenLocally.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lumino-the-dentists) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Glumino the dentists auckland city centre
AllImagesMapsNews
FacebookLuminoNZLumino The Dentists | Facebook✓
InstagramluminothedentistsLumino The Dentists | Instagram✓
LinkedInlumino-the-dentistsLumino The Dentists | LinkedIn✓
Dentist NZlumino-the-dentists---ormiston-dental-centre-flat-bushLumino The Dentists | Dentist NZ
Infobellumino_rosedale_lumino_the_dentistsLumino The Dentists | Infobel
NZWAOlumino-dental-limitedLumino The Dentists | NZWAO
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland dentists · 277 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInDentist NZInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lumino The Dentists' Facebook page has Very high overall health, with a 9.4 out of 10 score. It has 8,800 followers, a chosen page address, a published phone number, a cover photo and a link to the business's own domain. The main customer-facing gaps are the lack of an email address for written enquiries and no street address to confirm location.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers 3
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #21 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 277 Central Auckland dentists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist ellerslie
AllMapsImagesShopping
lumino.co.nzGentle Dentists Ellerslie

Welcome to Gentle Dentists Ellerslie. Located at 54 Main Highway, Ellerslie, most of our patients are in the One Tree Hill, Ellerslie and Greenlane suburbs. Read more

✓
affordabledentists.co.nzAffordable Dentists Auckland | Northshore Dental Clinics NZ
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Lumino The Dentists' hours are well aligned with demand, with 68% of weekly customer traffic covered and no open hours in quiet periods. On Saturday from 9am to 3pm, customers find the practice closed during busy local trading hours. Lumino The Dentists should open Saturday from 9am to 1pm, allowing customers to arrive and be served when demand is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
Lumino The Dentists
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #77 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#70of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #70 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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