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Lumino The Dentists Morton Dentistry Bryndwr

Dental clinic · Bryndwr, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Lumino The Dentists Morton Dentistry Bryndwr

Dental clinic · Bryndwr, Christchurch

Where you stand#5of 210 dentists
Overall health9.8/10across the eight areas

Going well

07Google search and traffic10.004Listings and social9.405Facebook page9.308Opening hours9.201Google listing8.503Map positions8.102Reviews7.1

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino The Dentists Morton Dentistry Bryndwr is a family dental practice on Clyde Road serving Bryndwr, Ilam and Fendalton in Christchurch. The team offers general and cosmetic dentistry and aims to make visits comfortable and as painless as possible. The practice emphasises tooth and gum health and provides clear guidance for everyday oral care.

Lumino The Dentists Morton Dentistry is a family dental practice located on Clyde Road in the Bryndwr neighbourhood of Christchurch, also serving nearby Ilam and Fendalton. The practice presents itself as a local option for routine dental care and broader dental needs.

Services include general dental care and cosmetic dental options, alongside access to dental specialists and treatments for teeth and gums. The practice information lists a range of dental and cosmetic services and specialist support, reflecting a broad clinical offering within the clinic.

Customers report consistent themes of friendly and professional staff, punctual appointments, clear explanations from dentists, and gentle hygienist care. Reviews mention helpful reception staff and clinicians who provide practical advice on brushing and treatment options, creating a reassuring experience for patients.

As a neighbourhood family practice, Morton Dentistry positions itself around comfort, clear communication and routine oral health. The Clyde Road location and a team-focused approach appear to be practical distinguishing features for local patients seeking general, cosmetic or specialist dental care.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Lumino The Dentists Morton Dentistry Bryndwr shows a solid Google Business Listing health score of 8.1/10, indicating strong completeness and optimization. The listing already provides a website link, phone number, and claimed status, with an open-for-business indicator. The top takeaway is steady listing health with a need to keep adding fresh photos to improve visibility, while the description is already at or above local midpoints.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 5 of them.
8.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino The Dentists Morton Dentistry Bryndwr
1
Lumino The Dentists Morton Dentistry Bryndwr✓✓
4.5 ★★★★★ (33)
Dental clinic · Bryndwr
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Lumino The Dentists Morton Dentistry, your local family dentists that are located on Clyde Road in the friendly neighborhood of Bryndwr, Ilam and Fendalton Christchurch. At Lumino The Dentists Morton Dentistry, you will find that our dentists can help you with all your dentistry needs. Our team understand how to make your next dental visit as painless and comfortable as possible - as well as providing the highest standards of care. We're particularly interested in good health for your teeth and believe that a happy smile can be one of your best assets.

2
Google listingChristchurch dentists · 210 businesses
You are #33 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lumino The Dentists Morton Dentistry Bryndwr shows a healthy online review profile with a 7.5/10 health score. The business has a solid number of reviews and a high engagement level from the owner. The two biggest opportunities lie in continuing to improve rating confidence and maintaining a strong response rate to reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
Lumino The Dentists Morton Dentistry Bryndwr
OverviewReviewsPhotosAbout
4.5★★★★★33 reviews 3
5
4
3
2
12
dentist 7dental hygienist 3excellent care 3relaxed ambience 2thoroughness 2pleasant experience 2
1How far your rating and your review count together can be trusted
D
Dean J.★★★★★ · a month ago

I had a great experience for my hygiene appointment at Morton Dentistry. The usual crisp friendly organisation. Alianna was excellent with her gentle but clear instructions, useful tips on brushing technique and her comfortable treatment st...

Response from the owner

Thank you, Dean, for your lovely feedback. We’re so pleased to hear you had a great hygiene appointment and that Alianna provided such gentle, clear, and helpful care. We really appreciate your recomm...

P
Peter M.★★★★★ · 2 months ago

Seamless team and an awesome dentist in John Burton

Response from the owner

Thanks for the great feedback Peter

Google reviewsChristchurch dentists · 210 businesses
You are #61 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lumino The Dentists Morton Dentistry Bryndwr shows very high overall health in Google Maps search with a score of 9.0 out of 10. This indicates strong visibility across searches, supported by top 25% local rankings in the suburb. The strongest opportunities lie in lifting from the top 25% to the top 10% by refining the Google Business Listing and its suburban presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.1Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 3 suburbs, seen in 15
1
Lumino The Dentists Morton Dentistry Bryndwr24.5 ★ (33) · Dental clinic
2
Northwest Dental5.0 ★ (80) · Dental clinic
3
Fendalton Dental4.9 ★ (202) · Dental clinic
4
Better Smiles Ltd4.9 ★ (89) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #40 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lumino The Dentists Morton Dentistry Bryndwr shows a very high health score and strong social presence, with outstanding Facebook, Instagram, and LinkedIn activity. Key opportunities focus on expanding missing profiles (TikTok, Neighbourly, Yellow Directory) to improve discoverability and trust. The main takeaway is to grow on niche and professional networks while maintaining current, high-quality engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lumino-the-dentists) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Glumino the dentists morton dentistry bryndwr bryndwr
AllImagesMapsNews
FacebookLuminoNZLumino The Dentists Morton Dentistry Bryndwr | Facebook✓
InstagramluminothedentistsLumino The Dentists Morton Dentistry Bryndwr | Instagram✓
LinkedInlumino-the-dentistsLumino The Dentists Morton Dentistry Bryndwr | LinkedIn✓
Healthpointlumino-the-dentists-morton-dentistryLumino The Dentists Morton Dentistry Bryndwr | Healthpoint
White Pageslumino-dentists-wairakeiLumino The Dentists Morton Dentistry Bryndwr | White Pages
Infobelmorton_dentistryLumino The Dentists Morton Dentistry Bryndwr | Infobel
Dentist NZlumino-the-dentists---morton-dentistryLumino The Dentists Morton Dentistry Bryndwr | Dentist NZ
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch dentists · 210 businesses
You are #13 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers ✓
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...3
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #15 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Lumino The Dentists Morton Dentistry Bryndwr's on-page SEO health is very high, with a score of 9.0 out of 10. Key strengths include a well-structured title tag within the ideal length, a valid favicon, no frames, a lightweight page under 256KB, and no render-blocking resources. The main findings highlight robust technical setup and fast load potential, with room to fine-tune meta description, URL structure, and page speed for further gains.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
  • 3
    Meta descriptionYour search summary is close to the length that usually survives intact, so the length is near enough settled and the wording is what moves people now.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz2✓
✓Separate sites linking to you
✓Page title
1On-page score
3Meta description
Your websiteChristchurch dentists · 210 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Lumino The Dentists Morton Dentistry Bryndwr shows an excellent Website Traffic health with a 9.9/10 score, indicating very strong momentum in both organic and paid traffic. The strongest signals are organic traffic value and organic reach, while paid traffic opportunities remain solid and trackable. The business should maintain momentum by continuing SEO work and careful paid-traffic experimentation.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top opportunity

  • 1
    What you spend on adsYour paid search activity is larger than most businesses advertising here, which points at a real monthly spend behind it.
6 checks on your search and traffic. You're seeing 4 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist bryndwr
AllMapsImagesShopping
lumino.co.nzMorton Dentistry Christchurch | Dentist Bryndwr

Welcome to Morton Dentistry, your local family dentists that are located on Clyde Road in the friendly neighborhood of Bryndwr, Ilam and Fendalton Christchurch.

✓
www.nwdental.co.nzNorthwest Dental | Christchurch | Schedule Your Dental Visit ...
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #1 for Google search and traffic
See how to fix it →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lumino The Dentists Morton Dentistry Bryndwr has partial alignment between opening hours and local demand: 40 weekly hours align with peak searches but there are 35 high-demand hours when the practice is closed. Strong alignment occurs mid-week late mornings and mid-afternoons, while notable missed opportunities are weekend mornings and an early Tuesday slot. Consider adding Saturday morning cover and an earlier Tuesday start where commercially viable.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Lumino The Dentists Morton Dentistry Bryndwr
OverviewReviewsPhotosAbout
Hours ✓
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #17 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic1 opportunity

Where you'd stand#5of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #5 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 210 dentists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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