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Lumino the Dentists Ponsonby

Dental clinic · Grey Lynn, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Lumino the Dentists Ponsonby

Dental clinic · Grey Lynn, Central Auckland

Where you stand#7of 277 dentists
Overall health9.8/10across the eight areas

Going well

07Google search and traffic10.005Facebook page9.304Listings and social9.101Google listing8.808Opening hours8.302Reviews7.803Map positions7.2

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino the Dentists Ponsonby is a dental practice in central Ponsonby, Auckland, serving a broad range of clients. The clinic focuses on oral health, regular hygiene appointments and teeth whitening, with two hygienists and a dedicated whitening space operating six days a week. It describes itself as having completed more than 5,000 one-hour whitening treatments.

Lumino the Dentists Ponsonby is a dental practice in the middle of Ponsonby, Auckland, serving a broad range of clients. The clinic focuses on helping patients maintain their oral health, with routine dental care and hygiene appointments forming part of its offering.

The practice has two hygienists for six-monthly cleans and a dedicated whitening space that operates six days a week. Teeth whitening is a particular focus, and the clinic describes itself as having carried out more than 5,000 one-hour whitening treatments over the past four years.

Customers commonly describe visits as friendly, welcoming and professional. Review themes also highlight helpful staff, gentle and patient care, and appointments that feel pleasant, straightforward and well managed. These comments cover both hygiene appointments and broader dental visits.

Located in central Ponsonby, Lumino the Dentists Ponsonby combines general dental care with a clear focus on hygiene and whitening. Its two-hygienist team, six-day whitening availability and dedicated whitening space are practical features for local customers seeking regular cleaning or cosmetic dental treatment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lumino the Dentists Ponsonby has a very high Google Business Listing health score of 8.8 out of 10. The listing includes key contact and access details, including its website link, trading status, claimed status, business title and phone number. The main opportunities are to expand the description with clearer service details and reasons to choose the practice, while keeping its already strong photo gallery current.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino the Dentists Ponsonby
2
Lumino the Dentists Ponsonby✓✓
4.1 ★★★★★ (116)
Dental clinic · Grey Lynn
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Lumino The Dentists Ponsonby. We are located smack in the middle of Ponsonby where we treat a broad range of clients. At Lumino The Dentists Ponsonby keeping your teeth clean and white is the basis of our clinic. We have two hygienists for your 6 monthly cleans and a dedicated whitening space running 6 days a week. We are whitening specialists, having carried out over 5,000 one hour whitening treatments in the last 4 years! Our Dentists look forward to helping you achieve and maintain optimum oral health.

1
Google listingCentral Auckland dentists · 277 businesses
You are #35 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lumino the Dentists Ponsonby has a high Google Business review health score of 7.8 out of 10. Its review response rate is above the local market midpoint and its review total is stronger than most nearby businesses. The main issue is the star rating, which sits below local expectations, while rating confidence also trails some competitors. Reviewing recurring themes in low ratings and maintaining regular responses are key priorities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
Lumino the Dentists Ponsonby
OverviewReviewsPhotosAbout
4.1★★★★★116 reviews
5
4
3
2
11
hygienist 21clear explanations 8reception team 5gentle care 4friendly team 4gentle dentist 3
2How far your rating and your review count together can be trusted
S
Stephanie L.★★★★★ · 3 days ago

Bronwyn is the only hygienist I trust. Highly recommend!

Response from the owner3

Hi Stephanie, thank you for your lovely feedback! We’re so pleased to hear you have such trust in Bronwyn and appreciate her care. We’ll be sure to pass your kind words on to her. Thank you for your r...

R
Rufus C.★★★★★ · 4 days ago

Couldn't have been nicer.

Response from the owner

Hi Rufus, thank you for your kind feedback! We’re delighted to hear you found our team so friendly and welcoming. We really appreciate you taking the time to share your experience with us.

Google reviewsCentral Auckland dentists · 277 businesses
You are #62 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lumino the Dentists Ponsonby has a high Google Maps health score of 7.2 out of 10. The practice appears strongly for several local searches, including dental implants, dental clinics and dental hygienist services, with positions 2 to 4 across Grey Lynn and Ponsonby. Its visibility extends beyond the immediate area, while continued monitoring can help maintain this reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 2 suburbs, seen in 3
1
The Tooth Company Grey Lynn5.0 ★ (104) · Dental clinic
2
Dental on Richmond5.0 ★ (91) · Dental clinic
3
Lumino the Dentists Ponsonby24.1 ★ (116) · Dental clinic
4
Auckland City Orthodontics Grey Lynn5.0 ★ (14) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #78 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lumino the Dentists Ponsonby has Very high citations and social presence health, scoring 9.1 out of 10. Facebook and Instagram profiles have strong trust associations, while the LinkedIn company listing is visible through the business website. The main gaps are missing profiles on TikTok and several local or health directories, which may limit visibility for customers checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lumino-the-dentists) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Glumino the dentists ponsonby grey lynn
AllImagesMapsNews
FacebookLuminoNZLumino the Dentists Ponsonby | Facebook✓
InstagramluminothedentistsLumino the Dentists Ponsonby | Instagram✓
LinkedInlumino-the-dentistsLumino the Dentists Ponsonby | LinkedIn✓
Healthpointlumino-the-dentists-hendersonFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland dentists · 277 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lumino the Dentists Ponsonby's Facebook page is in a very high health position, with a 9.3 out of 10 health score. It has 8,800 followers, a chosen page address, phone number, cover photo and a link to Lumino's own website. The main gaps are the absence of a street address and email address, which can make local visits and written enquiries harder for customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers 3
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #21 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 277 Central Auckland dentists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist grey lynn
AllMapsImagesShopping
www.healthpoint.co.nzGeneral Dentist • Grey Lynn, Central Auckland
www.dentistnewlynn.co.nzDentist New Lynn | White Cross - open long hours + Saturday ...
lumino.co.nzNew Lynn Dentists

Dentist Level 1, 114 Ponsonby Road, Grey Lynn, Auckland 1011 Closed — Opens tomorrow at 8:00 am (09) 361 2060. Monday at 8:30 am 027 700 9972

✓
thetoothcompanykids.co.nzGrey Lynn, Kids Dentist North Shore
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lumino the Dentists Ponsonby covers 82% of the week's customer traffic, with most closures already falling in quiet times, so one busy gap remains. On Sunday 1pm to 4pm, customers find the practice closed while the market is busy. Opening on Sunday 1pm to 4pm would cover the busiest missed period and let customers get in when demand is strongest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.3Strong
What customers seeWhere you rank
9:41
Lumino the Dentists Ponsonby
OverviewReviewsPhotosAbout
Hours 1
Monday7:30am-4:30pm
Tuesday7:30am-6pm
Wednesday7:30am-4:30pm
Thursday7:30am-4:30pm
Friday7:30am-4:30pm
Saturday8am-5pm
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #49 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#7of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #7 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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