marketbaseExclusive Marketbase Report
Prepared for

Lumino The Dentists Shirley Dental

Dental clinic · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Lumino The Dentists Shirley Dental

Dental clinic · Shirley, Christchurch

Where you stand#4of 210 dentists
Overall health9.9/10across the eight areas

Going well

07Google search and traffic10.003Map positions9.804Listings and social9.405Facebook page9.301Google listing8.902Reviews7.4

Where we can help

08Opening hours4.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino The Dentists Shirley Dental is a dental clinic in Shirley, Christchurch offering general and cosmetic dentistry plus sedation "sleep dentistry". The team includes an oral health therapist, receptionist and dental assistants. The practice, established in 2012, focuses on gentle dentistry and uses modern technology to improve comfort and treatment outcomes for patients.

Lumino The Dentists Shirley Dental is a dental clinic located in Shirley, Christchurch. The practice was established in 2012 after relocating from the North Avon site. It presents as a local clinic providing routine and specialist dental care to people in the Shirley area and greater Christchurch.

The practice states it offers general dentistry, cosmetic dentistry and sedation "sleep dentistry". Its team includes an oral health therapist trained in hygienist care and dentistry for adolescents, alongside dental assistants and reception staff. The clinic notes use of modern dental technology and an emphasis on gentle techniques.

Customer feedback highlights timely appointments and friendly, professional staff. Reviews frequently mention thorough explanations of treatment steps, comfortable or painless procedures, and a calm reception and clinical team that help reduce stress for patients. Several recent comments note quick, efficient visits and positive interactions from reception through to clinical care.

Locally, Lumino Shirley Dental positions itself as a neighbourhood dental practice combining sedation options and adolescent-focused hygiene care with everyday dental services. The combination of an oral health therapist, sedation offerings and a focus on gentle dentistry is a practical point of difference for residents seeking routine, cosmetic or anxiety-sensitive dental treatment in Shirley, Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Lumino The Dentists Shirley Dental shows a strong Google Business Listing health score of 8.8 out of 10, indicating solid completeness and optimisation. Key findings include that the listing is claimed and verified, with a visible title, open-for-business status, and a website link plus phone number, which supports direct patient contact and convenient access to services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino The Dentists Shirley Dental
1
Lumino The Dentists Shirley Dental✓✓
4.4 ★★★★★ (42)
Dental clinic · Shirley
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Lumino The Dentists Shirley Dental, a clinic centered on offering excellence in general dentistry, cosmetic dentistry and sedation "sleep dentistry". Our practice was established in 2012, following damage to our North Avon, Christchurch site. Our highly skilled and friendly team includes an oral health therapist trained in providing hygienist care and dentistry for adolescents, a receptionist and dental assistants. At Lumino The Dentist Shirley Dental we specialise in gentle dentistry and utilise the latest technology to make every experience with us as comfortable as possible and to achieve outstanding results in your dental care.

2
Google listingChristchurch dentists · 210 businesses
You are #23 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Lumino The Dentists Shirley Dental shows a high overall health score for Google reviews, indicating strong customer feedback and engagement. The strongest indicators are a solid review base and a top-quartile response rate, with good rating confidence and a growing star rating. Focus remains on further improving the star rating and maintaining high engagement to keep momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
Lumino The Dentists Shirley Dental
OverviewReviewsPhotosAbout
4.4★★★★★42 reviews 3
5
4
3
2
11
lovely receptionist 3fillings 3dentures 2efficient team 2cost options 2thorough 2
2How far your rating and your review count together can be trusted
K
Karen W.★★★★★ · a week ago

Quick and easy.

Response from the owner

Thanks Karen!

C
Chris T.★★★★★ · a week ago

Had to have a molar out, usually an unpleasant experience everywhere, however this was perfectly explained every step of the way, and painless, recovery was a couple of days and no more painful tooth. Great staff, great place.

Response from the owner

Hi Chris, thank you for your fantastic review! We’re so pleased to hear that your experience was comfortable and that our team took the time to explain each step of your treatment clearly. We understa...

Google reviewsChristchurch dentists · 210 businesses
You are #55 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Lumino The Dentists Shirley Dental shows a healthy overall presence in Google Maps with a health score of 7.5 out of 10. The borough-focused visibility is in the top tier, and several dental services rank strongly. The strongest keywords are all related to cosmetic and dental clinics in Shirley, Dallington, and surrounding areas, indicating solid local relevance.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
✓Top three for "dental hygienist" in 9 suburbs, seen in 34
1
Lumino The Dentists Shirley Dental✓4.4 ★ (42) · Dental clinic
2
Palms Dental Centre3.8 ★ (88) · Dental clinic
3
Windsor Dental Centre4.6 ★ (45) · Dental clinic
4
Garden City Dental4.0 ★ (248) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #5 for map positions
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Lumino The Dentists Shirley Dental shows a very high health level, indicating strong social presence and directory listings. The most impactful findings are outstanding Instagram and Facebook profiles that reinforce trust, and an active LinkedIn Company listing. Opportunities lie in expanding to TikTok and improving local directory listings like GrabOne, Neighbourly, and LinkedIn to reach new audiences and enhance discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lumino-the-dentists) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Glumino the dentists shirley dental shirley
AllImagesMapsNews
FacebookLuminoNZLumino The Dentists Shirley Dental | Facebook✓
InstagramluminothedentistsLumino The Dentists Shirley Dental | Instagram✓
LinkedInlumino-the-dentistsLumino The Dentists Shirley Dental | LinkedIn✓
Healthpointlumino-the-dentists-shirleyLumino The Dentists Shirley Dental | Healthpoint
Dentist NZlumino-the-dentists---shirleyLumino The Dentists Shirley Dental | Dentist NZ
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch dentists · 210 businesses
You are #14 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInHealthpointDentist NZYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers ✓
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...3
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #15 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Lumino The Dentists Shirley Dental shows a solid on-page health score with room to shave a few points by tightening title and meta description, boosting load speed and refining URL structure. Key strengths include a valid favicon, balanced text-to-page size, relevant meta description, and no frames, indicating efficient crawlability and accessible content for potential patients.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz3✓
✓Separate sites linking to you
✓Pages linking to you
1On-page score
2Page title
Your websiteChristchurch dentists · 210 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Lumino The Dentists Shirley Dental shows a very high health score for website traffic, indicating strong performance in organic reach and local keyword coverage. The most notable strengths are organic traffic value, organic traffic total, and local SERP coverage, all in top percentiles. Key opportunities focus on paid channels: increasing paid traffic value, total paid traffic, and paid SERP count through iterative testing and bid optimization.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top opportunity

  • 1
    What you spend on adsYour paid search activity is larger than most businesses advertising here, which points at a real monthly spend behind it.
6 checks on your search and traffic. You're seeing 4 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist shirley
AllMapsImagesShopping
www.palmsdentist.co.nzChristchurch Dentists, Palms Shirley Dentists, Palms Dental ...
www.windsordentalcentre.co.nzWindsor Dental Centre | Family Dentist Shirley, Christchurch
lumino.co.nzShirley Dental Practice

Welcome to Lumino Shirley Dental, a clinic centered on offering excellence in general dentistry, and cosmetic dentistry. Our practice was established in 2012,

✓
www.hellodental.co.nzDr Shirley Wan Dentist Mission Bay
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #1 for Google search and traffic
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Lumino The Dentists Shirley Dental mostly aligns with local demand on weekday mid-mornings and afternoons, especially Tuesday and Wednesday mid-mornings and Tuesday mid-afternoons. Strong alignment appears on Tuesday at 10am, 11am and 2-3pm and Wednesday at 11am. Missed opportunities occur on Friday late afternoon and several Saturday morning hours when searches are popular but the clinic is closed. No low-demand open hours were flagged.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
Lumino The Dentists Shirley Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-6pm
Friday8am-4pm
SaturdayClosed
SundayClosed
Popular times Saturday · Shirley
9a10a11a12p1p2p3p4p
When people in Shirley look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #117 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic1 opportunity

08Opening hours1 opportunity

Where you'd stand#4of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #4 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 210 dentists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for