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Luxe Hair Boutique

Hair salon · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Luxe Hair Boutique

Hair salon · St Albans, Christchurch

Where you stand#412of 498 hair salons & barbers
Overall health1.7/10across the eight areas

Going well

08Opening hours6.0

Where we can help

04Listings and social4.703Map positions4.102Reviews2.105Facebook page1.801Google listing1.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Luxe Hair Boutique is a hair salon in Merivale, Christchurch. It offers cuts and colour services in a boutique setting and is known locally for friendly staff and attentive service. Customers highlight consistent styling results and a welcoming environment, making it a regular choice for people seeking personalised hair services in the Merivale area.

Luxe Hair Boutique is a hair salon located in Merivale, Christchurch. It presents as a boutique salon serving local clients seeking haircuts and colour work.

The salon focuses on cuts and colour services, reflecting its category as a hair salon and barber business. Reviews note successful haircuts and colour, indicating those services are a core part of the offering.

Customers report friendly staff and a pleasant environment, with several reviews describing the service as wonderful and expressing intent to return. One review specifically mentions a stylist, while others highlight consistent satisfaction and recommendations.

Situated in Merivale, Luxe Hair Boutique combines a local boutique setting with staff praised for approachable service and reliable styling. With an average rating of 4.6, it is positioned as a local salon where customers commonly seek personalised cuts and colour in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Luxe Hair Boutique's Google Business listing shows a very low health score but has solid basic details. The profile includes a clear listing title, a phone number, and a full street address, plus a main image. However, key gaps exist: no website link, listing not claimed, a weak description, few photos, and no logo. Addressing these will improve visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Luxe Hair Boutique
Luxe Hair Boutique1✓
Own this business?
4.6 ★★★★★ (7)
Hair salon · St Albans
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #444 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Luxe Hair Boutique shows a low overall health score for Google reviews, with room for improvement in engagement and review volume. The strongest signal is growth in star rating and early review collection, while the main opportunities lie in replying to reviews and continuing to collect feedback to bolster trust and rating stability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Luxe Hair Boutique
OverviewReviewsPhotosAbout
4.6★★★★★7 reviews 3
5
4
3
2
1
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #395 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Luxe Hair Boutique shows an average health level in Google Maps search with some visibility beyond the core suburb. The top opportunities focus on improving aggregate map visibility and maintaining momentum in the Merivale borough, where the business already sits around the median. Leveraging strong local keywords can help lift overall positioning.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Seen in 4 searches across Christchurch, top three in none
1
L'amour Hair Specialist4.9 ★ (79) · Hair salon
2
Beauty with Grace St Albans4.8 ★ (174) · Hair salon
3
DF Hair Studio4.9 ★ (107) · Hair salon
4
KeKe Hair Lounge5.0 ★ (93) · Hair salon
↓
Luxe Hair Boutique2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #293 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Luxe Hair Boutique shows a low overall health score for citations and social presence, with limited active profiles and local directory listings. The most important findings are existing Fresha and Yellow Directory presence, plus Neighbourly listing, which provide some local visibility. Significant opportunities lie in establishing TikTok and NoSecretSalon profiles and strengthening Instagram and Facebook trust.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/luxe-hair-boutique-579371531) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/luxe-hair-boutique-saint) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gluxe hair boutique st albans
AllImagesMapsNews
White Pagesluxe-hair-boutique-saintLuxe Hair Boutique | White Pages✓
Yellowluxe-hair-boutique-579371531Luxe Hair Boutique | Yellow✓
Instagram_luxe_hair_boutiqueLuxe Hair Boutique | Instagram✓
Neighbourlyhairdressers/canterbury-region/christchurch/st-albansLuxe Hair Boutique | Neighbourly
Facebook100063819009926Luxe Hair Boutique | Facebook1
Freshalp/en/bt/hair-salons/in/nz-christchurch/northwoodLuxe Hair Boutique | Fresha3
TiktokNo account found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #263 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 5 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
facebook
✓
LouiseRichardsonstylist2
136 followers 1
Fully qualified level 3 hair stylist. Specialising in: Creative colour and cutting. Colour correction. Up do's/styling.
FollowMessage
★ 1 reviews · recommended 3
🌐 maps.google.com
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #408 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Luxe Hair BoutiqueNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Luxe Hair Boutique's opening hours largely match local demand at key midweek and weekend lunchtime peaks, with 48 well-aligned peak hours and no low-demand open hours. However, the salon is closed during several high-demand Monday lunchtime hours and a popular Sunday afternoon slot, representing 23 missed high-demand hours that could be commercially relevant to capture more clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.0Good
What customers seeWhere you rank
9:41
Luxe Hair Boutique
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-8pm
Wednesday9am-7pm
Thursday9am-8pm
Friday9am-5:30pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #202 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#412of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #412 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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