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LW Design

Interior designer · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

LW Design

Interior designer · Sydenham, Christchurch

Where you stand#48of 111 interior designers
Overall health5.7/10across the eight areas

Going well

04Listings and social8.001Google listing6.807Google search and traffic6.505Facebook page6.0

Where we can help

08Opening hours4.902Reviews3.103Map positions2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

LW Design is an interior design studio in Sydenham, Christchurch led by Lucy Wilkie. Lucy is a qualified interior designer with a Bachelor of Architectural Studies who works on residential and commercial projects. Services include kitchen, bathroom and joinery design, colour and lighting consultancy, window treatments, furniture sourcing and space planning, collaborating with architects and builders.

LW Design is an interior design studio based in Sydenham, Christchurch, led by Lucy Wilkie. Lucy is a qualified and experienced interior designer with a Bachelor of Architectural Studies and a portfolio of commercial and residential projects. The studio focuses on creating spaces for people to live and work in and offers consultations to begin projects.

Services cover specialist design and consultancy across interior and architectural areas. Offerings listed by the studio include kitchen, bathroom and joinery design, colour consultancy, lighting advice, window treatments, furniture sourcing and space planning. The practice notes experience working alongside architects and builders as part of a supportive build team.

Clients can expect a collaborative approach that integrates interior design with the wider building process. The studio describes working closely with architects and builders and offers design consultations to help move projects forward. Project types include both residential and commercial work, with emphasis on tailored design, detailed joinery and considered finishes.

Locally, LW Design positions itself as a specialist practice in Christchurch with a focus on practical design outcomes and architectural understanding. The combination of an architectural background and interior design services aims to support clients through concept, specification and coordination stages, particularly for projects requiring coordinated joinery, kitchens, bathrooms and lighting.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

LW Design shows a healthy Google Business Listing with a health score of 7.7 out of 10, meaning listing completeness supports good visibility and engagement. The strongest progress is having a claimed listing, a current phone number and a website link, plus an open-for-business status that keeps customer expectations clear. The description is mid-range for local competitors, while photos are being built up but still trailing peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
LW Design
1
LW Design✓✓
0.0 ★★★★★ (0)
Interior designer · Sydenham2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lucy Wilkie designs beautiful spaces for people to live and work in. She collaborates with architects and builders as part of your supportive build team. Lucy is a qualified and experienced interior designer, with a Bachelor of Architectural Studies and a portfolio of commercial and residential design projects. Specialist design and consultancy service with high-level experience in all areas of interior design and architecture. Services include kitchen, bathroom and joinery design, colour consultancy, lighting, window treatments, furniture sourcing and space planning.

3
Google listingChristchurch interior designers · 111 businesses
You are #36 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

LW Design shows a very low health score on Google Business reviews, indicating the overall health is poor. The main findings are a lack of reviews and no owner responses, with a need to start collecting positive feedback and engage customers publicly. Addressing negative feedback quickly and improving response activity can gradually improve trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
LW Design
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch interior designers · 111 businesses
You are #77 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

LW Design shows a low overall Google Maps health score of 2.6 out of 10, indicating limited visibility in maps searches. The top findings are a handful of well-ranking keywords for interior design and decoration in Sydenham, Spreydon and Waltham, but overall local presence remains weak, with minimal borough-level results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior designer
1Seen in 3 searches across Christchurch, top three in none
1
Comber and Comber Interiors4.9 ★ (27) · Interior designer
2
Kit & Caboodle5.0 ★ (3) · Interior designer
3
Evolution Interiors5.0 ★ (7) · Interior designer
4
Angus Interiors5.0 ★ (1) · Interior designer
↓
LW Design2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #84 for map positions
See how to fix both →
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Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

LW Design shows strong overall health with a score of 8.3 out of 10, indicating a solid presence on key platforms. The most notable findings are outstanding Facebook and Instagram profiles, which reflect trust and engagement, and a well-maintained LinkedIn Company listing. Opportunities exist to broaden reach with additional directory profiles and a TikTok presence.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ArchiPro ProfessionalWe can see your ArchiPro Professional listing (https://archipro.co.nz/lw-design) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Glw design sydenham
AllImagesMapsNews
FacebooklucywilkiedesignLW Design | Facebook✓
InstagramlucywilkiedesignLW Design | Instagram✓
ArchiPro Professionallw-designLW Design | ArchiPro Professional✓
LinkedInlw-design-groupLW Design | LinkedIn
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #23 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
facebook
lucywilkiedesign✓
214 followers 2
Interior designer. Interior architecture. Beautiful spaces for people to live and work.3
FollowMessage
🌐 lucywilkiedesign.co.nz✓
☎ +64 21 366 685✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #45 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

LW Design has a strong on-page SEO health score with room to nudge into the top quartile. The site already benefits from a valid favicon, relevant meta description, HTTPS content, no frames, and a compact page size, which support fast loading and trust. Primary opportunities focus on meta description length, title tag adjustment, boosting content length, and removing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lucywilkiedesign.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3On-page score
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

LW Design's website traffic health sits mid-range, with a 5.6/10 health score indicating average performance. The strongest sign is organic visibility above the 25th percentile, suggesting some gains from content or optimisations. Key opportunities focus on paid traffic: initiating small targeted campaigns, and on organic growth through backlinks and better site performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
Ginterior designer avondale (christchurch city)
AllMapsImagesShopping
21No ads from you on any search
malcorboy.comInterior Designer Christchurch
www.trademe.co.nzThe 7 Best interior designers in Christchurch
lucywilkiedesign.co.nzLW Design | Interior Designer | Christchurch

Lucy is a qualified and experienced interior designer, with a Bachelor of Architectural Studies and a portfolio of commercial and residential design projects. Read more

3
www.bydesigninteriors.co.nzBy design Interiors: About us
About 48 visits a month from search, across 5 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #39 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

LW Design's hours largely align with weekday search peaks, with strong coverage at mid-morning and mid-afternoon sessions on Tuesday, Wednesday, Thursday and Friday. However, several high-demand Sunday and late-afternoon weekday windows are closed, creating missed opportunities. No low-demand open hours were detected, so reducing hours is not indicated; consider targeted openings during the specific missed high-demand windows instead.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.9Room to grow
What customers seeWhere you rank
9:41
LW Design
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #57 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#48of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #48 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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