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Mackay Bailey Ltd

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Mackay Bailey Ltd

Accountant · Addington-Middleton, Christchurch

Where you stand#136of 245 accountants
Overall health4.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Mackay Bailey Ltd is a chartered accounting firm in Riccarton, Christchurch, specialising in commercial and agri accounting. They provide core compliance work alongside services such as business growth support, succession planning, management reporting, strategy and business systems. The firm emphasises close client relationships and a friendly, professional approach, with prompt email responses and phone contact for urgent matters.

Mackay Bailey Ltd is a chartered accounting firm based in Riccarton, Christchurch, serving commercial and agricultural clients. The practice presents itself as a team-focused office offering accounting and business advisory services from their Christchurch location.

Services described by the firm include statutory compliance and a range of advisory offerings aimed at supporting business performance. Specific areas listed are assistance with business growth, succession planning, management reporting, strategy and business systems. The firm positions these services alongside usual accounting work for commercial and agri clients.

Customers tend to report consistently positive experiences, reflected in the review snapshot. The firm describes its team as friendly, professional and proactive, and notes an emphasis on building close relationships and tailoring services to individual client needs. Communication practices include prompt email responses and a phone contact option for urgent enquiries.

Locally, Mackay Bailey Ltd is distinguished by its focus on both commercial and agricultural sectors and by its stated aim to add value beyond compliance. The practice combines traditional chartered accounting services with advisory areas such as succession and business systems, and highlights close client relationships and responsiveness as practical points of difference within Riccarton and the wider Christchurch area.

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01Google listingMarketbase business report

Your Google listing

Mackay Bailey Ltd's Google Business Listing shows an overall health of 2.9 out of 10, indicating below average visibility and completeness. The strongest existing elements are a website link, a listing title, an open-for-business status, a listed phone number, and a full street address. Immediate attention should focus on verification, description content, photo variety, and a logo to improve trust and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
9:41
Tiles © Esri
3
Mackay Bailey Ltd1✓
Own this business?
5.0 ★★★★★ (1)
Accountant · Addington-Middleton
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #176 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mackay Bailey Ltd shows a solid overall health in Google reviews with a 4.6/10 health score, indicating room for improvement in review volume and engagement. The business already benefits from a top-10% star rating, reflecting high customer satisfaction. The two key takeaways are to maintain rating quality while increasing feedback and start responding to reviews to boost trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
9:41
Mackay Bailey Ltd
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mackay Bailey Ltd shows a very low overall Google Maps health score, indicating limited visibility across maps searches. The strongest finding is a solid presence for key accounting and tax terms in Riccarton and Hillmorton, with top rankings in bookkeeping, CPA and tax services. Opportunities lie in improving aggregate map visibility and boosting borough-specific performance to attract more local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.1Room to grow
9:41
1234Tiles © Esri
1Seen in 4 searches across Christchurch, top three in none
1
Nextstep Accountants | Business Advisors5.0 ★ (18) · Accountant
2
WH Accounting & Advisory5.0 ★ (1) · Accountant
3
Max Accountancy Limited4.5 ★ (17) · Accountant
4
GS Chartered Accountants and Advisors5.0 ★ (5) · Accountant
↓
Mackay Bailey Ltd2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #219 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mackay Bailey Ltd shows low overall health for citations and social presence with a 2.3 out of 10. The business has completed two strong entries on LinkedIn Company and Yellow Directory, which helps reach more customers. Critical gaps exist across major social profiles (Instagram, Facebook, TikTok, LinkedIn) and a TikTok Directory, limiting local visibility and trust.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/mackay-bailey-ltd-579397650) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/mackay-bailey-addington) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/mackay+bailey+butchard+ltd-17965213) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
3.4Room to grow
9:41
Gmackay bailey ltd addington-middleton
AllImagesMapsNews
Yellowmackay-bailey-ltd-579397650Mackay Bailey Ltd | Yellow✓
White Pagesmackay-bailey-addingtonMackay Bailey Ltd | White Pages✓
Cylexmackay+bailey+butchard+ltd-17965213Mackay Bailey Ltd | Cylex✓
LinkedInmackay-bailey-limitedMackay Bailey Ltd | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #162 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
mackay bailey ltd addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Mackay Bailey Ltd shows an above-average on-page SEO health score of 6.9/10 for the homepage. Key strengths include a valid favicon, secure HTTPS resources, a relevant meta description, a page size under 256KB, and adequate text length. The main finding is that an H1 tag is missing, which can hinder content clarity and SEO indexing.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒mackaybailey.co.nz✓2
✓Favicon
✓Page load speed
1Meta description
3On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Mackay Bailey Ltd shows an average overall health for website traffic, indicating moderate performance against peers. The most notable findings are the need to start paid traffic activity and to continue strengthening organic traffic value, with organic performance already above the lower quartile. There is clear room to build a small, targeted paid campaign and to optimise landing pages to convert traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.4Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Mackay Bailey LtdNot in these results
31About 2 visits a month from search, across 7 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #113 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mackay Bailey Ltd's published hours show focused alignment with mid-week demand but gaps over the weekend. The firm's 40 weekly open hours fully match 40 well-aligned peak hours, giving useful coverage on Thursday mornings and afternoons. However, the business is closed during several popular weekend windows (notably Sunday mornings and Saturday late afternoon), presenting clear missed opportunities for client access.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Mackay Bailey Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#136of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #136 overall
Open my free 7 days →
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