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Macleans Dentist

Dentist · Bucklands Beach, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Macleans Dentist

Dentist · Bucklands Beach, Central Auckland

Where you stand#52of 277 dentists
Overall health8.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Macleans Dentist is a family dental practice in Bucklands Beach, Auckland, serving patients across East Auckland. It provides general dental care, same-day emergency treatment and WINZ quotes, with services including implants, crowns, teeth whitening and Invisalign. The clinic has treated families in the area for more than 25 years.

Macleans Dentist is a family dental practice in Bucklands Beach, Auckland, serving patients from across East Auckland, including Howick, Pakuranga and Botany. The clinic has treated local families for more than 25 years and offers online booking with instant confirmation.

Its services include dental implants, dental crowns, teeth whitening and Invisalign braces. The clinic also provides same-day emergency treatment for urgent dental problems and can prepare WINZ quotes for dental treatment. The practice is led by Dr Shahba Faraj, who has lived in East Auckland for 25 years.

Customers commonly describe the team as professional, friendly, gentle and understanding. Reviews mention clear explanations, prompt diagnosis and efficient treatment, as well as a calm approach for nervous patients and children. Emergency visitors have also described receiving timely care that helped ease pain.

Macleans Dentist combines a long-standing East Auckland presence with family-focused dental care and emergency appointments. Its local connection, range of treatment options and emphasis on clear, reassuring care make it a practical choice for families and patients needing urgent attention in the Bucklands Beach area.

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01Google listingMarketbase business report

Your Google listing

Macleans Dentist has an above average Google Business Listing health score of 6.1 out of 10. The listing is claimed and includes the business name, website link, trading status and phone number, giving customers clear ways to identify and contact the practice. The main opportunities are to expand the description and keep adding photos as local competitors continue updating their listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
6.1Good
9:41
Tiles © Esri
2
Macleans Dentist✓✓
4.4 ★★★★★ (123)
Dentist · Bucklands Beach
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Macleans dentist

1
Google listingCentral Auckland dentists · 277 businesses
You are #110 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Macleans Dentist has a high Google review health score of 8.3 out of 10. Its review confidence, response rate and total review depth are strong compared with local peers. The main opportunity is the star rating, which sits below that of half the market. Reviewing lower-rated feedback for recurring issues could help identify a practical improvement focus while maintaining regular review activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing 3 of them.
8.3Strong
9:41
Macleans Dentist
OverviewReviewsPhotosAbout
4.4★★★★★123 reviews
5
4
3
2
11
caring dentist 9wisdom tooth removal 5emergency dentist 3root canal treatment 3extraction 3same day appointment 2
2How far your rating and your review count together can be trusted
A
Alice★★★★★ · a month ago

I had a great experience at this dental clinic. The dentist was very professional and provided a quick and efficient diagnosis. The instructions were clear and easy to understand, and I really appreciated how thoroughly everything was expla...

Response from the owner3

Thank you Alice , it was lovely seeing you again we wish you all the best and hope to see you any time you need to.

W
Wiremu G.★ · 2 months ago

Do not recommend. came in here a few months ago and the owner lady is quite rude. didn't listen to my needs or budgets at all. luckily there are loads of alternative dental options in the motu and I have now found a much better fit for me a...

Response from the owner

-We don’t have this name in our data base -It is not dentist’s fault dentistry is expensive in this Motu -Very rude to use fake account and try ruin a business just because didn’t meet your bud...

Google reviewsCentral Auckland dentists · 277 businesses
You are #47 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Macleans Dentist has Very high Maps Search Performance, scoring 9.7 out of 10. It holds the strongest visibility across both Auckland's surrounding suburbs and Bucklands Beach itself, with no wider Maps reach available at its address and no local business appearing more often nearby. The practice also ranks first for key dental, emergency, implant, orthodontic and periodontal searches.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.7Strong
9:41
1234Tiles © Esri
✓Top three for "emergency dental service" in 7 suburbs, seen in 22
1
Macleans Dentist✓4.4 ★ (123) · Dentist
2
Ti Rakau Dental Centre4.6 ★ (191) · Dentist
3
East Auckland Dentists4.9 ★ (114) · Dentist
4
Apex Dental4.2 ★ (98) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #9 for map positions
See how to keep it that way →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Macleans Dentist has a high Citations & Social Presence health score of 7.9 out of 10. Facebook and Instagram profiles are strongly associated with the practice, providing clear social presence. The main gaps are missing TikTok, LinkedIn, Healthpoint and White Pages listings, which may leave some customers without useful information when checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.9Good
9:41
Gmacleans dentist bucklands beach
AllImagesMapsNews
FacebookmacleansdentistNZMacleans Dentist | Facebook✓
InstagrammacleansdentistMacleans Dentist | Instagram✓
Healthpointhospital-specialist-dentistry-regional-serviceFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Macleans Dentist's Facebook page is above average, with a health score of 6.4 out of 10. The page gives customers several direct ways to make contact, including a phone number, email address and street address, and its link points to the business's own domain. The main gaps are zero recommendations, fewer followers than most local pages, and a very brief introduction.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
9:41
facebook
Macleans dentist | Auckland✓
161 followers 2
We are a family dental surgery that always aim for excellence.3
FollowMessage
🌐 macleansdentist.co.Nz✓
☎ +64 9-534 0504✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #100 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.
  • ✓
    Links to your siteMore sites link to you than almost any business in this market, a position built over years and genuinely hard for a competitor to match.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒macleansdentist.co.nz✓
✓Pages linking to you
✓Links to your site
1Meta description
2The shape of your link profile
3On-page score
Your websiteCentral Auckland dentists · 277 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.0Good
9:41
Gdentist eastern beach
AllMapsImagesShopping
21No ads from you on any search
macleansdentist.co.nzDental Services Howick, Pakuraga, Botany | Macleans Dentist ...

Macleans Dentist is a family practice providing high-quality dental services. Bucklands Beach RoadHowick. HOURS Monday – Friday: 8:00 AM – 4:00 PM … 219  ...

www.healthpoint.co.nzGeneral Dentist • Bucklands Beach, East Auckland
3About 224 visits a month from search, across 76 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #112 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Macleans Dentist covers 63% of the week's customer traffic, but five open hours fall in quiet times, so its hours are pointed away from demand. Saturday 9am to 3pm is closed while customers are busy, leaving a closed door when they seek care. Macleans Dentist should open Saturday 9am to 1pm so customers can arrive and be served during the busiest part of the day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.4Room to grow
9:41
Macleans Dentist
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4pm
Tuesday8am-4pm
Wednesday8am-4pm
Thursday8am-4pm
Friday8am-4pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #182 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#52of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #52 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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