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Malcolm Wallace

Legal services · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Malcolm Wallace

Legal services · Christchurch Centre, Christchurch

Where you stand#154of 216 lawyers
Overall health2.9/10across the eight areas

Going well

08Opening hours9.4

Where we can help

05Facebook page5.102Reviews3.307Google search and traffic3.003Map positions2.301Google listing2.104Listings and social1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Malcolm Wallace is a Christchurch-based barrister, arbitrator and mediator practising in the CBD. He focuses on trust, property and commercial disputes, including trust and estate litigation, and aims to guide parties toward cost-effective, timely resolutions using arbitration and mediation where suitable.

Malcolm Wallace is a barrister, arbitrator and mediator practising from the CBD in Christchurch. He offers legal services from chambers in the central city and presents himself as focused on dispute resolution.

He specialises in trust, property and commercial disputes, with experience in trust and estate litigation and relationship property matters. His practice includes arbitration and mediation as pathways to resolve contested matters and manage commercial conflicts.

Clients refer to his expertise in arbitration and mediation and describe a resolution-oriented approach. Reviews highlight his deep subject-matter knowledge and a focus on steering cases toward settlement, with attention to process efficiency and clear handling of disputes.

Locally, Malcolm Wallace emphasises practical dispute resolution for clients needing advocacy or neutral facilitation in trust, property and commercial matters. His combination of barrister work and alternative dispute resolution options is a key feature for Christchurch clients seeking proficient arbitration or mediation support.

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01Google listingMarketbase business report

Your Google listing

Malcolm Wallace's Google Business Listing shows a low health score overall, reflecting incomplete optimisation. Key positives include a listed phone number, a complete address, an open-for-business status, a website link, and a visible listing title. The biggest gaps are the listing not being claimed, a minimal description, few or no photos, and a missing logo that limit customer discovery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Malcolm Wallace
3
Malcolm Wallace1✓
Own this business?
5.0 ★★★★★ (1)
Legal services · Christchurch Centre
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #171 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The business shows an average health level in Google reviews, with a 3.4 out of 10 overall. The solid star rating places the business in the top 10% for customer satisfaction, but engagement with reviews remains low. Growth will depend on increasing reviewer volume and starting consistent responses to feedback to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Malcolm Wallace
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #144 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Overall health score for Malcolm Wallace in Maps Search Performance is 2.3 out of 10, indicating low visibility. The top opportunities focus on improving local suburb visibility and sustaining more reviews to boost presence in surrounding areas, which should raise exposure to potential clients within Christchurch and nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
2.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
paralegal services provider
2Seen in 27 searches across Christchurch, top three in none
1
Pathvia5.0 ★ (11) · Legal services
2
Arcwell Legal5.0 ★ (1) · Legal services
3
MJS Legal Rangiora5.0 ★ (1) · Legal services
4
Mobile Legal Services4.6 ★ (9) · Legal services
↓
Malcolm Wallace1Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #167 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Malcolm Wallace shows an overall health score of 3.2 out of 10 for Citations and Social Presence, indicating below-average presence. The strongest confirmed asset is a LinkedIn profile, supporting professional credibility and local reach. Opportunities lie in building out Instagram, Facebook, TikTok, Yellow Profile listings and a LinkedIn Company page to broaden visibility and trust with customers.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/malcolm-wallace-80ba0327) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Gmalcolm wallace christchurch centre
AllImagesMapsNews
LinkedInmalcolm-wallace-80ba0327Malcolm Wallace | LinkedIn✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #179 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
malcolm wallace christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for Malcolm Wallace shows a below-average score, with notable strengths in fast load times, a valid favicon, and HTTPS security. The most impactful findings relate to meta description and title tag health, plus overall on-page SEO scoring. Addressing these areas could improve visibility and user trust for potential clients.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒malcolmwallace.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for Malcolm Wallace sits at 3.1 out of 10, below average, indicating limited organic and paid visibility. Key takeaways show organic traffic value near zero and no clear paid spend, suggesting opportunities around content, paid campaigns, and site navigation. Traffic is above the bottom 25% in organic totals, but gains are fragile without targeted actions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Malcolm WallaceNot in these results
31About 2 visits a month from search, across 4 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #151 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Malcolm Wallace's published hours mostly match weekday midday demand in Christchurch CBD, with strong alignment at Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am. Several high-demand windows are missed, notably weekend afternoons and early Friday morning. No hours are open during low-demand periods, so current schedule is efficient but may lose enquiries by being closed at certain popular times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Malcolm Wallace
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#154of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #154 overall
Open my free 7 days →
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