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Mark Kum Orthodontist

Orthodontist · Strowan, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Mark Kum Orthodontist

Orthodontist · Strowan, Christchurch

Where you stand#99of 210 dentists
Overall health5.3/10across the eight areas

Going well

02Reviews6.3

Where we can help

07Google search and traffic5.601Google listing4.803Map positions4.305Facebook page3.808Opening hours2.604Listings and social2.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mark Kum Orthodontist is an orthodontic practice based on Strowan Rd in Strowan, Christchurch. Led by Dr Mark Kum, a New Zealand‑trained orthodontic specialist registered with the New Zealand Dental Council, the practice focuses on diagnosis and treatment of tooth and jaw alignment issues, offering braces and related orthodontic care with an emphasis on clear explanations and personal attention.

Mark Kum Orthodontist is an orthodontic practice located at 34 Strowan Rd in Strowan, Christchurch. It is led by Dr Mark Kum, a New Zealand‑trained orthodontic specialist who is registered with the New Zealand Dental Council.

The practice specialises in orthodontics, covering diagnosis, prevention and treatment of problems related to the alignment of teeth and jaws. Services referenced include braces and treatment planning for straightening teeth and correcting jaw alignment, with care delivered through tailored orthodontic pathways.

Clients report consistently positive experiences, noting a friendly and professional manner from Dr Kum and his team. Review themes highlight clear explanations of treatment processes, comfortable appointments and a supportive approach through longer pathways such as preparation for jaw surgery. The practice's communication and personal attention feature regularly in feedback.

Locally, Mark Kum Orthodontist is positioned as a Christchurch specialist clinic offering hands‑on care from an NZ‑trained practitioner. The combination of specialist registration, a focus on explaining each step of treatment and a reputation for patient support and comfort are the practical distinctions patients can expect when seeking orthodontic care in Strowan.

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01Google listingMarketbase business report

Your Google listing

Mark Kum Orthodontist shows an average overall health for its Google Business Listing at 5.1/10. The listing highlights a working website link, claimed status, visible listing title, open/closed status, and a phone number, which supports customer contact. Overall health suggests room for improvement, particularly in description and photo quantity to attract more local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mark Kum Orthodontist
3
Mark Kum Orthodontist✓✓
4.9 ★★★★★ (93)
Orthodontist · Strowan2
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dentists · 210 businesses
You are #110 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Mark Kum Orthodontist shows a healthy overall Google review profile with a 5.7/10 health score. The business has strong recognition in its star rating and has achieved top 10% for Google rating confidence, indicating high customer satisfaction. There is room to improve engagement with reviewers and push the total review count into higher percentiles, but current performance remains solid.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
6.3Good
What customers seeWhere you rank
9:41
Mark Kum Orthodontist
OverviewReviewsPhotosAbout
4.9★★★★★93 reviews 3
5
4
3
2
12
welcoming team 6straight teeth 6retainers 5thoroughness 4adult braces 3supportive team 3
✓How far your rating and your review count together can be trusted
S
Stephen P.★ · 7 years ago

Unresponsive and hard to deal with. Replies to enquiries take weeks or just don't happen. Avoid this place.

Response from the owner1

Thank you Stephen I understand you are in Australia and wish to have information which has already been passed on to you in a very roundabout way

Google reviewsChristchurch dentists · 210 businesses
You are #79 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mark Kum Orthodontist shows a below-average Google Maps health score of 4.1 out of 10, indicating room for improvement in overall visibility. Top findings include a solid presence for multiple orthodontist keywords in Strowan and nearby areas, with the business ranking first for several key terms and consistently ranking near the top for others. Focus should be on expanding aggregate map visibility and strengthening the borough listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
2Top three for "orthodontist" in 14 suburbs, seen in 63
1
Mark Kum Orthodontist14.9 ★ (93) · Orthodontist
2
Studio Dental5.0 ★ (224) · Orthodontist
3
The Big Grin Orthodontists and Dental Clinic4.5 ★ (21) · Orthodontist
4
Elmwood Dental Centre4.9 ★ (32) · Orthodontist
Map positionsChristchurch dentists · 210 businesses
You are #120 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is low, reflecting limited social presence across key platforms. The most notable finding is the existing LinkedIn profile, which helps reach professional audiences but does not cover consumer-facing platforms. Addressing gaps on Instagram, Facebook, TikTok, Yellow Profiles, and TikTok Directory could broaden local visibility and trust among customers.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/mark-kum-4086495a) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/mark-kum-orthodontist) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Gmark kum orthodontist strowan
AllImagesMapsNews
LinkedInmark-kum-4086495aMark Kum Orthodontist | LinkedIn✓
Family Company Studiomark-kum-orthodontistMark Kum Orthodontist | Family Company Studio
White Pagesmark-kum-orthodontistMark Kum Orthodontist | White Pages✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch dentists · 210 businesses
You are #165 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFamily Company StudioWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
mark kum orthodontist strowan
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch dentists · 210 businesses
You are #130 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Mark Kum Orthodontist shows an above-average on-page health score of 6.3/10, indicating solid fundamentals with room for improvement. The site already has a clear title tag, an H1 tag, a strong text-to-page size ratio, and a relevant meta description, while no frames are used. Key opportunities include refining meta description length, adding a favicon, nudging the title tag into the optimal range, and addressing render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mkortho.co.nz✓3
✓Page file size
✓H1 heading tag
1On-page score
2Meta description
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

This executive summary reflects Website Traffic health for Mark Kum Orthodontist, using SUMMARY CONTEXT figures. Overall health sits at 5.1 out of 10, which indicates average performance and room for improvement in traffic and visibility. The strongest established area is organic traffic, now above the bottom quartile, with paid performance lagging and opportunities to begin small paid campaigns and refine keyword focus.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
31No ads from you on any search
Mark Kum OrthodontistNot in these results
2About 164 visits a month from search, across 15 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #94 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Mark Kum Orthodontist's published hours hit several high-demand windows but leave notable gaps. Strong alignment occurs on Tuesday at 10am, 11am, 2pm and 3pm, and Wednesday at 11am, matching local search patterns. However the practice is closed during multiple Friday mid-morning and early afternoon peaks. No open hours fall in low-demand times, so the main opportunity is to tweak Friday hours to capture missed patient searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
Mark Kum Orthodontist
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #155 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#99of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #99 overall
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