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Market Lane Insurance Group

Insurance agency · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Market Lane Insurance Group

Insurance agency · Christchurch Centre, Christchurch

Where you stand#82of 121 insurance brokers
Overall health3.3/10across the eight areas

Going well

08Opening hours10.001Google listing7.2

Where we can help

07Google search and traffic4.804Listings and social4.305Facebook page3.802Reviews2.803Map positions2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Market Lane Insurance Group is a Christchurch Central City insurance broker and underwriting platform, established in Australia in 2019. Independently owned and holding a New Zealand Financial Services Licence, it provides a central platform for a diversified suite of specialist insurance businesses. The group says it aims to deliver practical insurance solutions and to create a world-class underwriting and distribution presence in New Zealand.

Market Lane Insurance Group operates in Christchurch Central City and presents itself as an insurance underwriting and distribution platform. Established in Australia in 2019, the organisation is 100% independently owned and holds a New Zealand Financial Services Licence (1006105) from the Financial Markets Authority.

The group describes its mission as creating a diversified suite of specialist insurance businesses and delivering solutions when they are needed most. Website material refers to building a world-class underwriting and distribution business and to developing specialist insurance and distribution capabilities rather than a single product line.

Customers can expect a focus on specialist insurance offerings delivered through a central platform. The organisation's stated aim to ''deliver solutions when they are needed most'' indicates attention to tailored or timely insurance responses; website content also highlights a desire to push the envelope and imagine what is possible in underwriting and distribution.

Locally, Market Lane Insurance Group is distinguished by its independent ownership and its New Zealand licensing, combined with a platform approach that brings together multiple specialist businesses. That structure and stated mission shape how it positions services for Christchurch clients and for broader New Zealand distribution.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Market Lane Insurance Group shows a solid Google Business Listing health with a score of 7.7 out of 10. Overall, the listing is well claimed and provides essential contact details and a website link, and it clearly indicates open status. The most impactful takeaways are the confirmed phone number and claimed status, along with the ongoing improvement in listing description and photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Market Lane Insurance Group
2
Market Lane Insurance Group✓✓
0.0 ★★★★★ (0)
Insurance agency · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established in Australia in 2019, Market Lane Insurance Group was created to provide a central platform to deliver a diversified suite of world-class specialist insurance businesses to the insurance market. We are 100% independently owned and hold a New Zealand Financial Services License (1006105) from the New Zealand Securities and Investment Commission.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #35 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Market Lane Insurance Group shows a low overall health score for Google Business Reviews, indicating room for improvement in trust and customer engagement. The strongest opportunities lie in building the rating confidence and gathering more reviews, while improving response to existing reviews will reinforce customer trust and demonstrate attentiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Market Lane Insurance Group
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Market Lane Insurance Group shows a low overall health score for Google Maps search performance, at 1.9 out of 10, indicating limited visibility. The strongest signal is in top performing keywords related to local suburbs, suggesting reliance on specific areas. The main opportunity lies in aligning the suburb listing and improving aggregate map rankings to broaden visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 7 searches across Christchurch, top three in none
1
Selwyn & Canterbury Insurance Advisers5.0 ★ (34) · Insurance agency
2
Central Insurance Limited5.0 ★ (1) · Insurance agency
3
Aarakshaa Insurance and Mortgages5.0 ★ (81) · Insurance agency
4
Opes Insurance5.0 ★ (3) · Insurance agency
↓
Market Lane Insurance Group2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #93 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Market Lane Insurance Group shows a below-average health score for social presence, with room to solidify local discovery. The strongest note is an active LinkedIn Company listing; opportunities lie in expanding Facebook and TikTok, and adding GrabOne and Neighbourly profiles to improve local trust and reach.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/market-lane-insurance-group-new-zealand) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/market_lane_insurance_group_nz) found via: Google search results.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/market-lane-insurance-group-nz-limited-christchurch-FSP1006105) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
14 checks on your listings and social. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Gmarket lane insurance group christchurch centre
AllImagesMapsNews
Finance Advisers Providermarket-lane-insurance-group-nz-limited-christchurch-FSP1006105Market Lane Insurance Group | Finance Advisers Provider✓
LinkedInmarket-lane-insurance-group-new-zealandMarket Lane Insurance Group | LinkedIn✓
Infobelmarket_lane_insurance_group_nzMarket Lane Insurance Group | Infobel✓
InstagrammarketlaneinsurancegroupMarket Lane Insurance Group | Instagram3
FacebookNo account found1
TiktokNo account found2
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #69 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderLinkedInInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
market lane insurance group christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Market Lane Insurance Group shows an above-average health score of 6.3 out of 10 for on-page SEO, indicating decent technical foundations with room to improve. Notable findings include a valid favicon, presence of an H1 tag, a strong page load time under 3 seconds, and a relevant title tag. A missing meta description is the top opportunity to boost click-throughs.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒marketlanegroup.co.nz✓✓
✓Favicon
1Meta description
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Market Lane Insurance Group shows an average health score for website traffic, indicating room for improvement in paid activity while organic growth is modest but improving. The top findings highlight paid campaign gaps and opportunities to start small, targeted paid efforts, alongside ongoing organic SEO refinement to sustain progress.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Market Lane Insurance GroupNot in these results
31About 17 visits a month from search, across 15 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #63 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Market Lane Insurance Group has a good overall temporal health score (7.9/10) but no city-level popularity data is available, so hour-by-hour alignment with local demand cannot be precisely identified. Because peak-search windows are not supplied, specific open-during-peak or closed-during-peak hours cannot be confirmed. Review local search patterns and booking analytics to detect any timing gaps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Market Lane Insurance Group
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#82of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #82 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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