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Martin Wakefield Limited

Accountant · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Martin Wakefield Limited

Accountant · Riccarton, Christchurch

Where you stand#202of 245 accountants
Overall health1.8/10across the eight areas

Going well

04Listings and social6.5

Where we can help

05Facebook page4.902Reviews4.101Google listing2.808Opening hours2.503Map positions1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Martin Wakefield Limited is an accountancy firm based in Riccarton, Christchurch. The firm provides accountancy services to local clients, focusing on managing financial records, statutory obligations and general accounting needs. Located in a commercial suburb of Christchurch, it serves small businesses and individuals in the Riccarton area and wider Christchurch community.

Martin Wakefield Limited is an accountancy firm located in Riccarton, Christchurch. The practice presents itself as a local provider of accountancy services to businesses and individuals in the Riccarton neighbourhood and the wider Christchurch area.

The firm provides a range of accountancy services aligned with its category, including routine financial recordkeeping, statutory reporting and other standard accounting tasks. Services are delivered from its Riccarton office and are aimed at clients who need professional accounting support within Christchurch.

Clients engage Martin Wakefield Limited for ongoing accountancy work and for help meeting statutory obligations. Interactions are centred on regular financial management activities and maintaining up-to-date records that support compliance and financial oversight for local enterprises and private clients.

What distinguishes Martin Wakefield Limited locally is its location in Riccarton, making it accessible to Christchurch clients seeking an established accountancy presence in the suburb. The practice positions itself as a straightforward, locally based accountancy option for small businesses and individuals needing professional accounting assistance in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Martin Wakefield Limited shows a very low Google Business Listing health score of 1.4 out of 10, indicating significant gaps in listing completeness and accuracy. The most important findings are that the listing is not claimed and the open-for-business status is unclear, with little or no description and few photos. A website link, phone number, full address, and a main image exist, but improvements are needed.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Martin Wakefield Limited
3
Martin Wakefield Limited1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Riccarton
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #176 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Martin Wakefield Limited shows a very low Google Business Health score, indicating weak overall performance in customer reviews. Key findings point to no responses yet, a lack of reviews, and a not-yet-established star rating. Addressing these three areas will help rebuild trust and lay the groundwork for stronger visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Martin Wakefield Limited
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Martin Wakefield Limited shows a very low overall Google Maps health score, indicating limited visibility in maps searches. The top takeaway is a modest aggregate presence and a minimal borough footprint, with room to lift rankings. Notable keywords rank in the top 5 locally, suggesting target areas for improvement in local search presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Seen in 11 searches across Christchurch, top three in none
1
Sterling Accountants Limited5.0 ★ (5) · Accountant
2
WK Advisors and Accountants5.0 ★ (5) · Accountant
3
Chan and Associates5.0 ★ (1) · Accountant
4
Rochdale Advisory Group5.0 ★ (1) · Accountant
↓
Martin Wakefield Limited2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #215 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is average, with a score of 5.0 out of 10. This indicates moderate overall presence in social media and directories, and the business could improve visibility with targeted improvements. The strongest existing asset is the Facebook profile, which already has a very high trust score and active engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/martin-wakefield-ltd-579352901) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gmartin wakefield limited riccarton
AllImagesMapsNews
Yellowmartin-wakefield-ltd-579352901Martin Wakefield Limited | Yellow✓
FacebookMartin-Wakefield-Ltd-100048531564378Martin Wakefield Limited | Facebook✓
White Pagesmartin-wakefield-acheronMartin Wakefield Limited | White Pages
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
people2
121 followers 3
At Martin Wakefield of Timaru we pride ourselves in being friendly, accessible accounting specialists who make it our business to make your business more successful!
FollowMessage
🌐 martinwakefield.co.nz✓
☎ +64 3-687 7122✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #126 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Martin Wakefield Limited shows very low on-page SEO health, with a score of 0.3 out of 10. The homepage lacks a detected on-page SEO score, and key elements such as a Title Tag and a Meta Description are missing. There is no valid favicon. Render-blocking resources are present, which can slow loading. Addressing these basics will help establish a baseline and improve crawlability.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒martinwakefield.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Martin Wakefield Limited's website shows very low traffic health, with a health score of 0.4 out of 10. The most critical issue is near-zero organic traffic value and no organic keywords in top 100. Immediate attention should focus on local content, on-page SEO, and basic backlinks to start organic rankings, alongside a small, targeted paid effort to validate demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gaccountant christchurch city rural
AllMapsImagesShopping
No ads from you on any search
www.sidekickca.co.nzRural and Agriculture - Sidekick
www.ruralca.nzRural Accountants Whakatane: Welcome
www.martinwakefield.co.nzFarm Accounting

Farm Accounting Offices in Christchurch and Timaru. financial, and taxation issues, Office Level 1, 26 Canon Street, Timaru, 7910, Timaru, 7940,

3
nz.linkedin.comRural Chartered Accountants - Empowering your prosperity
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Martin Wakefield Limited has no published opening hours, so temporal alignment with Christchurch demand cannot be measured. The health score for open-hour alignment is 0.3/10, indicating a missed opportunity to show when services are available. Adding clear weekday hours would reveal where the practice currently matches or misses local peak search times and reduce uncertainty for potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Martin Wakefield Limited
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#202of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #202 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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