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Mary Della Rae Beauty

Beauty salon · Mairehau, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Mary Della Rae Beauty

Beauty salon · Mairehau, Christchurch

Where you stand#179of 570 beauty businesses
Overall health6.9/10across the eight areas

Going well

04Listings and social6.103Map positions6.0

Where we can help

01Google listing5.708Opening hours5.002Reviews2.905Facebook page2.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mary Della Rae Beauty is a Christchurch-based beauty studio in Mairehau offering a wide range of treatments. Services include brows and lash work, facials, waxing, massage, spray tans, nail services and dermaplaning. The studio emphasises a relaxing, welcoming environment and staying up to date with current beauty techniques.

Mary Della Rae Beauty is a home-based beauty studio in Mairehau, Christchurch, run by an experienced beautician. The salon presents itself as a welcoming, comfortable space where clients can book a range of beauty treatments.

Services listed include brow lamination, tinting and henna, lash lifts, facials, waxing, spray tans, Swedish massage, dermaplaning, eyebrow and lash styling, hybrid and gel nails and more. The owner states a commitment to staying current with beauty trends and techniques.

Customer feedback recorded in reviews highlights consistent praise for the practitioner's skill, a comfortable client experience and attentive care during treatments. Several clients note they feel well looked after, report strong results for brows and lashes, and recommend the salon to others. A small number of reviews also mention the convenience of the location for local clients.

Locally, Mary Della Rae Beauty distinguishes itself by combining a broad service list with an emphasis on client comfort and up-to-date techniques. The studio is positioned to serve clients seeking multiple treatment types in a neighbourhood setting with a focus on personalised care.

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01Google listingMarketbase business report

Your Google listing

Mary Della Rae Beauty shows an above-average overall health score of 6.8 out of 10 for its Google Business Listing, indicating solid presence with room to improve. Key strengths include a claimed listing, a visible phone number, and a website link guiding customers to services. The main opportunity lies in adding a logo and continuing to grow photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mary Della Rae Beauty
2
Mary Della Rae Beauty✓✓
5.0 ★★★★★ (7)
Beauty salon · Mairehau3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

An experienced beautician now working in a studio. I absolutely love providing my beautiful clients with luxurious treatments and helping them achieve their ideal results. I offer a wide range of beauty services, including Spray tans, Swedish massage, Waxing, Facials, Lash lifts, Eyebrow laminations, Tinting, Henna, Hybrid, Gel nails, Dermaplaning and more. I ensure I constantly stay up-to-date with the latest beauty trends and techniques to provide you with the best possible service. At MDR Beauty, I believe that beauty is not just about how you look, but how you feel. That's why I strive to create a comfortable, relaxing and welcoming environment where you can unwind and leave your stresses behind.

Google listingChristchurch beauty · 570 businesses
You are #247 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mary Della Rae Beauty in Christchurch shows an overall health score of 3.0 out of 10, which signals below average performance on Google reviews. The strongest finding is a top 10% star rating, indicating high customer satisfaction. A key area to improve is the lack of responses to reviews, which can erode trust if left unchecked.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Mary Della Rae Beauty
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #403 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mary Della Rae Beauty shows an above-average health score of 6.0 out of 10 for Google Maps search visibility. The business ranks well for several local beauty keywords in Mairehau, with top positions for beautician and eyebrow bar in Mairehau. Opportunities lie in improving aggregate maps visibility and pushing borough performance into the top quartile by refining the Google Business Listing and local signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 1 suburb, seen in 3
1
Beauty and Soul5.0 ★ (14) · Beauty salon
2
HBM Beauty Salon4.8 ★ (23) · Beauty salon
3
Mary Della Rae Beauty25.0 ★ (7) · Beauty salon
4
Kess Hair and Beauty5.0 ★ (87) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #226 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mary Della Rae Beauty's health is above average with a 7.1/10. The strongest current strengths are outstanding Instagram and Facebook profiles, plus a Fresha directory listing that boosts visibility beyond the core profile. The main opportunities to improve focus on expanding presence in TikTok and niche directories, and ensuring Yellow and LinkedIn pages are optimised.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gmary della rae beauty mairehau
AllImagesMapsNews
Facebook100089102147263Mary Della Rae Beauty | Facebook✓
Instagramaylah_beautyMary Della Rae Beauty | Instagram✓
Freshabella-donna-beauty-mairehau-road-christchurch-ovPA1PFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
facebook
people2
274 followers 3
Aylah Peterson | Senior beautician| St Albans Bookings: https://bookings.gettimely.com/marydellarae/bb/book
FollowMessage
🌐 marydellaraebeauty.com✓
☎ +64 210 238 6645✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #446 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Mary Della Rae Beauty shows a very high on-page SEO health score (8.9/10) with strong foundations like fast loading, an SEO-friendly URL, and a relevant meta description. The main area for improvement is adding a favicon and nudging the title and meta description into their ideal character ranges to maximise click-throughs, while keeping the current strengths intact.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Domain Age ScoreYour domain is younger than most businesses here.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒marydellaraebeauty.com1✓✓
✓Page load speed
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Mary Della Rae Beauty shows below-average health for Website Traffic with a 4.2/10. The key finding is that there is almost no Organic Traffic value and no noticeable paid traffic, indicating limited visibility and paid activity. Improvements should focus on building organic authority and launching a small, targeted paid effort to establish a baseline.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Mary Della Rae BeautyNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mary Della Rae Beauty's opening hours mostly match local demand: 56 peak hours are covered and there are no low-demand open hours. Strong alignment includes weekday mid-mornings and late afternoons such as Tuesday 10-11am and Wednesday 3pm, plus Thursday 4-5pm. However, Saturday afternoons show multiple missed high-demand hours around midday and early afternoon. Adjusting select Saturday hours could capture more bookings without increasing weekday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.0Room to grow
What customers seeWhere you rank
9:41
Mary Della Rae Beauty
OverviewReviewsPhotosAbout
Hours 1
Monday9am-9pm
Tuesday9am-9pm
Wednesday9am-9pm
Thursday9am-9pm
Friday9am-7:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #283 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#179of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #179 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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