marketbaseExclusive Marketbase Report
Prepared for

Mary's Salon

Nail salon Β· Sockburn, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty Β· 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Mary's Salon

Nail salon Β· Sockburn, Christchurch

Where you stand#267of 570 beauty businesses
Overall health5.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Mary's Salon is a beauty and hair salon at 16 English Street, Sockburn, Christchurch, offering nails, hair styling and a range of beauty services including permanent makeup, microblading, lips, eyebrows and eyeliner. The salon is known locally for careful preparation and attention to detail, and customers often comment on the warm, welcoming environment and high-quality finish.

Mary's Salon is a beauty and hair salon located at 16 English Street, Sockburn, Christchurch. It provides nail services alongside hair styling and a range of beauty treatments listed by the salon, including permanent makeup, microblading, hairstroke treatments, lips, eyebrows and eyeliner.

The salon describes services spanning nail care, manicures and pedicures, hair colour and styling, and specialist beauty procedures such as microblading and permanent makeup. Hair services include foiling and colour work as part of the hair offering, and the salon also promotes haircut and hairstyle services.

Customers commonly report consistent attention to detail and careful preparation during treatments. Reviews emphasise long-term client relationships, a high standard of finish for nails, and a warm, welcoming atmosphere during appointments. Several clients note satisfaction with hair colour and foil work and recommend the salon to others.

For local clients in Sockburn and greater Christchurch, Mary's Salon presents a combination of nail, hair and specialist beauty services with an emphasis on detailed workmanship and customer comfort. That mix of general salon services and specialist permanent makeup options helps the salon stand out within the neighbourhood.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Mary's Salon shows an average overall health score for its Google Business Listing, with solid basic details in place. The key finding is that the listing lacks a logo, which reduces brand recognition, while the description is already reasonably developed and remains a strength. Addressing the logo could lift visibility and consistency.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
9:41
Tiles © Esri
Mary's Salon✓✓
5.0 ★★★★★ (60)
Nail salon Β· Sockburn3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Let ones say: "You look pretty with your new nails and hairstyle ^^" β€”β€”β€”β€”β€”β€”β€”β€” Please contact us at: ☎️ +64273443271 πŸ“« [email protected] ⏰ 9:30am - 6:00pm πŸ“Œ 16 English Street, Sockburn, ChristChurch. #Giftvoucher #Nails #Beauty #Permanentmakeup #Lips #Eyebrows #Eyeliner #Hairstoke #Microblading #hairstokebrows #HairSalon #Hairstyle #Hairs

2
Google listingChristchurch beauty Β· 570 businesses
You are #217 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Mary's Salon shows a very high overall health in Google Business reviews, indicating strong performance and trust among customers. The most notable findings are a top-10% star rating and an elite review response rate in the top 10%, reflecting high satisfaction and active engagement by the business. The health score of 9.9 out of 10 corroborates this strength.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.4Strong
9:41
Mary's Salon
OverviewReviewsPhotosAbout
5.0★★★★★60 reviews 1
5
4
3
2
1✓
welcoming atmosphere 7foot massages 3nail shaping 2engaging staff 2value for money 2cute place 2
2How far your rating and your review count together can be trusted
T
thuy D.★★★★★ · 15 hours ago

I like hair foil and colors after I done 🌹πŸ₯°thank you And nails beautiful 😍

Response from the owner✓

Thank you ❀️

D
Deborah H.★★★★★ · 3 months ago

Mary spends a lot of time in careful preparation when I have my nails done. I love both the manicures and pedicures and my hands and feet always look so good now. Very highly recommend!

Response from the owner

Thanks Deborah ☺️

Google reviewsChristchurch beauty Β· 570 businesses
You are #36 for your Google reviews
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Mary's Salon shows a high overall health score for Maps Search Performance, indicating strong visibility in Google Maps. The top findings include a solid aggregate score and excellent borough/suburb results, with the business ranking in the top quartile locally. The strongest keywords include eyebrow bar, beautician, beauty salon, eyelash and nail services in Sockburn, reflecting focused local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.1Strong
9:41
1234Tiles © Esri
1Top three for "eyelash salon" in 1 suburb, seen in 13
1
Bella's Beauty5.0 ★ (30) · Nail salon
2
Mary's Salon25.0 ★ (60) · Nail salon
3
Glowing Beauty Riccarton5.0 ★ (6) · Nail salon
4
Refined Skin and Beauty5.0 ★ (73) · Nail salon
Map positionsChristchurch beauty Β· 570 businesses
You are #110 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Mary's Salon shows a healthy overall health score of 7.2 out of 10, indicating solid social and directory presence with room to broaden reach. The strongest current strengths are exceptionally high trust in Facebook and Instagram profiles, supporting trust and engagement with customers; a notable Fresha directory entry also expands visibility beyond the core listing.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
9:41
Gmary's salon sockburn
AllImagesMapsNews
Facebook100088767086501Mary's Salon | Facebook✓
Freshalp/en/tt/keratin-treatments/in/nz-christchurchMary's Salon | Fresha
Instagrammary.salon.nails.hairMary's Salon | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty Β· 570 businesses
You are #494 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
8 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
9:41
facebook
marysalonnailshair✓
119 followers 1
FollowMessage
★ 2 reviews · recommended 2
🌐 maps.google.com3
☎ +64 27 344 3271✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty Β· 570 businesses
You are #263 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒google.com132
Your websiteChristchurch beauty Β· 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Mary's SalonNot in these results
Google search and trafficChristchurch beauty Β· 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Mary's Salon's opening hours align well with many local peak windows but miss some commercially relevant evenings and a Sunday slot. Strong matches include Tuesday late morning and several mid-afternoon sessions, while gaps appear on weekday evenings and Sunday afternoon. Total weekly open hours are 48 with 48 well-aligned peak hours and 29 missed high-demand hours, suggesting targeted evening or Sunday trials could raise demand capture.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
9:41
Mary's Salon
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-6pm
Tuesday9:30am-6pm
Wednesday9:30am-6pm
Thursday9:30am-6pm
Friday9:30am-6pm
Saturday9:30am-6pm
SundayClosed
Opening hoursChristchurch beauty Β· 570 businesses
You are #69 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#267of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall Β· 570 businesses
You are #267 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for