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Matthews Eyecare

Optometrist · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Matthews Eyecare

Optometrist · Woolston, Christchurch

Where you stand#18of 49 optometrists
Overall health6.5/10across the eight areas

Going well

03Map positions8.107Google search and traffic7.904Listings and social7.308Opening hours6.502Reviews6.0

Where we can help

01Google listing5.205Facebook page3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Matthews Eyecare is an optometry practice in Woolston, Christchurch, established in 1957. They describe themselves as New Zealand's biggest independent optometrist and focus on clinical eyecare, offering eye tests, specialist optometrists and guidance on eye health and UV protection.

Matthews Eyecare is an optometry practice located in Woolston, Christchurch, established in 1957. They describe themselves as New Zealand's biggest independent optometrist and present a long history rooted in clinical eyecare.

Services include comprehensive eye tests, advice on eye health and UV protection, and access to specialist optometrists. Website content highlights eye health information and prompts to book appointments with specialist clinicians. The practice references availability of sunglasses and guidance on glare versus UV protection.

Customers commonly report friendly, attentive and competent service from the clinic team. Review themes emphasise thorough eye examinations, knowledgeable staff and clear communication, with specific mentions of positive experiences for children and for people seeking second opinions. Several reviews name clinicians such as Mark and Lyndsey and describe expert, careful care.

Locally, Matthews Eyecare is positioned as a long-standing optometrist with an emphasis on clinical expertise and patient-focused appointments. Customers can expect standard optometry services, specialist advice when needed, and a practice that describes itself as experienced and locally established in Christchurch.

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01Google listingMarketbase business report

Your Google listing

Matthews Eyecare shows a generally solid Google Business Profile with a health score of 4.3 out of 10, indicating average completeness. The listing has essential basics in place, including a title, claimed status, a website link, a visible phone number, and Open-for-Business status. The two strongest takeaways are having a claimed listing and a linked website, with room to improve description and photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Matthews Eyecare
2
Matthews Eyecare✓✓
5.0 ★★★★★ (32)
Optometrist · Woolston3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Matthews Eyecare Optometrists are local providers that delivery the very best in eyecare. Established in the 1957, Matthews Eyecare has decades of experience, and is New Zealand's biggest independent optometrist. Our origins are in clinical expertise and we continue to lead on clinical excellence.

1
Google listingChristchurch optometrists · 49 businesses
You are #24 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Matthews Eyecare shows a healthy Google review profile with a high overall health score and strong ratings. The most notable finding is a top 10% star rating, indicating very good customer satisfaction. However, there is room to boost engagement by replying to reviews, which can improve trust and perceived care among customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
6.0Good
What customers seeWhere you rank
9:41
Matthews Eyecare
OverviewReviewsPhotosAbout
5.0★★★★★32 reviews 2
5
4
3
2
1✓
eye exam 6glasses fitting 4competent staff 2meeting 2care 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #20 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Matthews Eyecare shows a very high health score in Google Maps search at 9.1/10, indicating strong visibility. The top opportunities focus on further improving aggregate local reach and solidifying suburb-level performance, with a goal of reaching the top 10% in the borough. Current keywords show strong rankings for Woolston, Hillsborough, Heathcote Valley and related optometry terms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.1Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
optometrist
1Top three for "optometrist" in 11 suburbs, seen in 46
1
Matthews Eyecare25.0 ★ (32) · Optometrist
2
Foate Optometry Ferrymead4.4 ★ (7) · Optometrist
3
Family Eye Centre3.6 ★ (21) · Optometrist
4
Pacific Vision International5.0 ★ (2) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #10 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Matthews Eyecare shows a solid health score of 7.2 out of 10 for social presence. The strongest current findings are outstanding Facebook and Instagram profiles, both with very high trust scores, indicating authoritative visibility. Opportunities lie mainly in expanding listings on several directories and platforms to improve discoverability among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/matthews-eyecare-riccarton) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Gmatthews eyecare woolston
AllImagesMapsNews
FacebookMatthewsEyecareMatthews Eyecare | Facebook✓
InstagrammatthewseyecarenzMatthews Eyecare | Instagram✓
Healthpointmatthews-eyecare-riccartonMatthews Eyecare | Healthpoint✓
Healthpagesoptometrists-stevenson-sangster-matthewsMatthews Eyecare | Healthpages
Yelpmatthews-eyewear-eyecare-blenheimMatthews Eyecare | Yelp
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #14 for listings and social
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GoogleFacebookInstagramTikTokHealthpointHealthpagesYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
facebook
✓
Matthews Eyecare✓
244 followers 1
Proudly 100% NZ owned | Passionate about Independent Optometry. Trusted eyecare since 1957, bringing the world’s best eyewear home to Aotearoa.
FollowMessage
★ 2 reviews · recommended 3
🌐 matthews.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #34 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Matthews Eyecare shows a mixed on-page SEO health, with a good page load time but missing core elements. The site's health score is 4.3 out of 10, indicating substantial room for improvement. The strongest current achievement is a fast load time, while critical gaps include missing meta description, title tag, and favicon, which limit search visibility and brand presence.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒matthews.co.nz✓
✓The shape of your link profile
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Matthews Eyecare shows a healthy website traffic profile with a Health score of 7.9 out of 10, indicating strong overall performance for a local optometry practice. The biggest opportunities lie in paid traffic and controlled experiments, while organic traffic already shows solid value and local reach. Focus should be on small paid campaigns and maintaining content momentum for ongoing gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.9Good
What customers seeWhere you rank
9:41
Goptometrist woolston
AllMapsImagesShopping
321No ads from you on any search
matthews.co.nzOptometrist Christchurch | Matthews Eyeware

3 Garlands Rd Woolston Christchurch 8023 (03) 341 4850. Open Hours Monday – Friday : 9.00 am - 5.00 pm Saturday: 10.00am - 4.00pm

nzao.nzFind an Optometrist
About 5,833 visits a month from search, across 907 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #11 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Matthews Eyecare's opening hours align well with weekday and Saturday lunchtime demand, especially Tuesday mornings (10-12) and Thursday 11am, and Saturday midday. There are no low-demand open hours, so operating time is efficient. However, several Sunday midday hours (11am-3pm) are closed while local search interest is high - a clear missed opportunity to capture weekend patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.5Good
What customers seeWhere you rank
9:41
Matthews Eyecare
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday10am-4pm
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #18 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#18of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #18 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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