marketbaseExclusive Marketbase Report
Prepared for

Max Accountancy Limited

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Max Accountancy Limited

Accountant · Addington-Middleton, Christchurch

Where you stand#21of 245 accountants
Overall health9.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Max Accountancy Limited is an accountancy firm based in Middleton, Christchurch offering accounting services, bookkeeping and website design. The practice lists clear fixed fees for common tasks such as GST, payroll and tax returns. Customers deal with a small team noted for straightforward communication and cost-efficient service in local business and property tax matters.

Max Accountancy Limited is an accountancy firm located in Middleton, Christchurch. The practice provides a mix of accounting-related services from a local Christchurch base, serving individuals and small businesses in the area.

Services advertised include Accounting Services, Book Keeping Services and Web Site Design. The website also lists fixed starting prices for common tasks: GST from $50, payroll from $60, property tax returns from $210 and company tax returns from $390.

Customer feedback highlights consistent themes: clients describe the team as cost-efficient and professional, praising clear communication and friendly, patient staff who answer questions and provide recommendations. Reviews indicate a pattern of good customer service and approachable interactions with team members named in feedback.

Locally, Max Accountancy Limited presents itself as a straightforward, price-transparent option for bookkeeping, tax returns and basic accountancy needs, combined with the additional offering of website design. The combination of set pricing and personable client contact is a practical distinction for customers seeking predictable fees and direct communication in Middleton and the wider Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Max Accountancy Limited shows solid overall health on Google Business Listing with a 6.7/10 (above average). The strongest highlights are that the listing is claimed and verified, and it provides a phone number and a website link for customers. While the description and photos are improving, there is room to tighten the listing to stand out more locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.7Good
9:41
Tiles © Esri
2
Max Accountancy Limited✓✓
4.5 ★★★★★ (17)
Accountant · Addington-Middleton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We offer Accounting Services, Book Keeping Services, and Web Site Design

1
Google listingChristchurch accountants · 245 businesses
You are #82 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Max Accountancy Limited shows a healthy Google review profile with a score of 8.3/10. The standout finding is a very strong review volume and listing reach, while engagement with reviews remains zero to date. The firm should start replying to reviews to build trust and consider steering ratings toward the mid-to-high range as the next step.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.6Strong
9:41
Max Accountancy Limited
OverviewReviewsPhotosAbout
4.5★★★★★17 reviews
5
4
3
2
12
communication 3advice 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #36 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Max Accountancy Limited shows an above-average health score of 6.1 out of 10 for Google Maps performance, indicating reasonable visibility in local searches. The top opportunities lie in strengthening aggregate map presence across suburbs and improving the borough-specific listing to reach the local midpoint. Focus on maintaining strong rankings for payroll and tax-related keywords.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.1Good
9:41
1234Tiles © Esri
2Top three for "certified public accountant" in 2 suburbs, seen in 11
1
CATS Accounting5.0 ★ (17) · Accountant
2
Toni Walker Chartered Accountants5.0 ★ (1) · Accountant
3
Whutuporo - Chartered Accountants5.0 ★ (3) · Accountant
4
Kendons Business Advisors Chartered Accountants4.5 ★ (22) · Accountant
↓
Max Accountancy Limited1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #97 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Citations and social presence for Max Accountancy Limited shows a very strong overall health at 9.3 out of 10. The most notable results are outstanding Instagram and Facebook profiles, and a live LinkedIn Company listing. The main opportunity areas involve expanding presence on TikTok, LinkedIn, TikTok Directory, GrabOne and Neighbourly to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/max-accountancy) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
9:41
Gmax accountancy limited addington-middleton
AllImagesMapsNews
FacebookMax.accountsMax Accountancy Limited | Facebook✓
InstagramaccountingmaxMax Accountancy Limited | Instagram✓
LinkedInmax-accountancyMax Accountancy Limited | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #16 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
7.0Good
9:41
facebook
Max.accounts✓
106 followers 2
Fixed Price Accounting Tax Preparation Services Web Sirte Design3
FollowMessage
★ 1 reviews · recommended 1
🌐 maxaccountancy.co.nz✓
☎ +64 3-421 1168✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #75 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Max Accountancy Limited shows solid on-page SEO health with a 7.8/10. Key strengths include a valid favicon, lean page size, adequate text content, absence of frames, and an SEO-friendly URL. The most impactful finding is that page load time exceeds 3 seconds, posing a risk of visitor drop-off if not addressed. A near-optimal meta description is close to the ideal length.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒maxaccountancy.co.nz✓
✓Favicon
✓Page file size
1On-page score
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Max Accountancy Limited shows a solid overall health with a 7.2/10 score, indicating reasonably strong website traffic and keyword footprint for a local Christchurch practice. The key findings point to gaps in paid traffic and missing paid visibility, while organic traffic value is mid-range and organic traffic totals sit around the 25th-50th percentile. The health suggests cautious growth opportunities ahead.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Max Accountancy LimitedNot in these results
3About 36 visits a month from search, across 31 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #69 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Max Accountancy Limited shows a mixed temporal fit: strong alignment on weekday Thursdays during late morning and afternoon peaks (Thursday 9am, 10am, 1pm, 2pm, 3pm) but notable gaps at popular weekend and late‑week times. The practice is closed during several high‑demand windows (Sunday mid‑morning to midday, Friday 4pm, Saturday 4pm). No low‑demand open hours were recorded, suggesting no obvious waste.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.7Room to grow
9:41
Max Accountancy Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #105 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#21of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #21 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for