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Max Beauty

Beauty salon · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Max Beauty

Beauty salon · St Albans, Christchurch

Where you stand#310of 570 beauty businesses
Overall health4.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Max Beauty is a beauty salon in Saint Albans, Christchurch, offering a range of beauty services from lashes and brows to skin treatments. Located at 75 Rutland Street above Meshino Cafe, the salon emphasises a warm, welcoming experience and is known locally for personable service and attentive one-on-one appointments.

Max Beauty is a beauty salon located at 75 Rutland Street in the Saint Albans area of Christchurch. The salon presents itself as a place for a range of beauty needs and sits above Meshino Cafe, serving local clients in Merivale and St Albans.

The salon lists services that cover common beauty treatments, with specific mentions of lashes, brows and skin treatments in customer feedback. Max Beauty describes itself as catering to general beauty requirements and offers one-on-one appointments focused on client needs.

Customer reviews highlight a warm and welcoming approach from staff, with specific praise for a practitioner named Holly. Clients report positive outcomes such as improved skin feel and satisfaction with lash and brow results, and several reviewers say they plan to return or recommend the salon to others.

Max Beauty is a neighbourhood-focused beauty business that serves Saint Albans and nearby Christchurch suburbs. Its central Rutland Street location above a local cafe and a reported emphasis on friendly, personalised service are distinguishing local characteristics for clients seeking routine beauty treatments.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Max Beauty shows a below-average health score of 3.8 out of 10 for its Google Business Listing, indicating room for improvement. The listing already has a claimed status, a website link, a phone number, and an open-for-business status, which are positives. The most important opportunities are adding a meaningful description and a logo, plus expanding photo uploads.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
9:41
Tiles © Esri
3
Max Beauty✓✓
5.0 ★★★★★ (3)
Beauty salon · St Albans
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #380 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Max Beauty shows low overall health on Google reviews, with a 2.4/10 score. This indicates limited review activity and engagement. The most notable finding is a strong star rating in the top 10% among peers, while response rate to reviews remains zero; encouraging more feedback is essential. Keeping momentum on rating growth also matters.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.4Room to grow
9:41
Max Beauty
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #431 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Max Beauty shows a low overall health score in Google Maps at 1.6/10, indicating limited visibility across maps searches. The top opportunities focus on improving aggregate map visibility and boosting the borough-specific presence in Saint Albans. Current top keywords show strength in Merivale and Saint Albans, particularly for waxing, lashes and brows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.8Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Beauty with Grace St Albans4.8 ★ (174) · Beauty salon
2
Better Than Bare5.0 ★ (35) · Beauty salon
3
Deja Beauty5.0 ★ (15) · Beauty salon
4
Beauty in the city ( Edgeware)5.0 ★ (28) · Beauty salon
↓
Max Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #470 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Max Beauty shows a healthy online presence with a 7.4 out of 10 health score, indicating solid social and directory activity. The strongest existing assets are highly visible Facebook and Instagram profiles, plus a well-placed Fresha listing. The main opportunity is expanding on TikTok and local directories to attract younger and local clientele.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/max-beauty-merivale-christchurch-75-rutland-street-gwitxms5) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.4Strong
9:41
Gmax beauty st albans
AllImagesMapsNews
FacebookmaxbeautymerivaleMax Beauty | Facebook✓
Instagram_max_beauty_therapyMax Beauty | Instagram✓
Freshamax-beauty-merivale-75-rutland-street-above-meshino-cafe-christchurch-75-rutland-street-iw3yk5inMax Beauty | Fresha✓
Family Company Studiomax-beauty-merivaleMax Beauty | Family Company Studio
Infobelmax_beauty_merivaleMax Beauty | Infobel
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #93 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaFamily Company StudioInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
9:41
facebook
maxbeautymerivale✓
617 followers 3
MAX was designed as an intimate salon to provide our clients with all their beauty therapy needs!
FollowMessage
★ 6 reviews · recommended 2
☎ +64 27 213 8853✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #299 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Max Beauty shows a moderate overall on-page SEO health, with opportunities to improve key areas such as meta description and favicon. Current strengths include a strong title tag, appropriate page size, and secure HTTPS resources, which support quick loading and trust. Addressing the missing meta description and favicon will enhance click-throughs and brand presence.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒maxbeautymerivale.co.nz✓
✓Page load speed
✓Page file size
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Max Beauty's website traffic health sits at 5.9 out of 10, which is above average for the local market. The strongest current signal is organic traffic value, already above the 25th percentile, showing solid SEO fundamentals. However, paid activity is limited and needs a clear start to build paid visibility and capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
9:41
Geyelash salon merivale
AllMapsImagesShopping
2No ads from you on any search
www.instagram.comMERIVALE BOUTIQUE (@eilishrosebeauty) · Christchurch
www.fresha.comBest Eyebrows & Lashes near me in Merivale, Christchurch
www.maxbeautymerivale.co.nzMax Beauty​ Merivale

Max Beauty​ Merivale. For all your beauty needs. Located at 75 Rutland Street St Albans, Christchurch. BOOK NOW. "I absolutely adored Holly. She was so warm and ... Read more

lashworx.co.nzChristchurch ⋆ Lashworx
31About 17 visits a month from search, across 10 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #221 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Max Beauty's published hours capture several city-level demand peaks but miss key weekend and some Friday mid-morning demand. Open hours align strongly with weekday late-morning and mid-afternoon searches, covering five high-popularity slots. However, the salon is closed through multiple Saturday midday and early-afternoon peaks and misses Friday 11am. No open hours fall in low-demand windows, so inefficiency from over-opening is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
9:41
Max Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
FridayClosed
SaturdayClosed
SundayClosed
Popular times Saturday · St Albans
9a10a11a12p1p2p3p4p5p
When people in St Albans look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #354 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#310of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #310 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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