marketbaseExclusive Marketbase Report
Prepared for

May Road Children's Dental Clinic

Dental clinic · Mount Roskill, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

May Road Children's Dental Clinic

Dental clinic · Mount Roskill, Central Auckland

Where you stand#225of 277 dentists
Overall health1.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

May Road Children's Dental Clinic is a dental practice in Mount Roskill, Auckland, providing dental care for children. Review themes mention friendly and helpful staff, appointment reminders by phone and text, and efforts to arrange prompt visits when children are in pain.

May Road Children's Dental Clinic is a children's dental practice located in Mount Roskill, Auckland. It provides dental appointments for children and is described through customer experiences involving first visits, tooth pain and treatment for loose or troublesome teeth.

The clinic caters for children attending routine appointments as well as those needing prompt attention. Review themes mention reception support by phone, appointment reminders sent by phone and text, and efforts to fit children in quickly when an appointment is needed at short notice.

Customers have described the team as friendly, helpful and considerate during children's appointments. Some parents have reported positive first-visit experiences, including children feeling happy after attending. Other reviews raise concerns about follow-up for a tooth problem and difficulty getting through by phone, showing that experiences have varied.

Locally, May Road Children's Dental Clinic is characterised by its focus on children's dental care in Mount Roskill and its attention to appointment communication. The clinic's review themes include support for families booking care, reminders, and attempts to respond to urgent dental needs, alongside differing views about communication and follow-up.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

May Road Children's Dental Clinic has a below average Google Business Listing health score of 3.3 out of 10. The listing is claimed and includes the business name, website link, phone number and open-for-business status. The main gaps are the lack of a business description and logo, along with fewer photos and less complete category coverage than local competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
9:41
Tiles © Esri
3
May Road Children's Dental Clinic✓✓
3.4 ★★★★★ (11)
Dental clinic · Mount Roskill
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #186 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

May Road Children's Dental Clinic has a low Google review health score of 1.6 out of 10. The main concerns are a review rating and volume that sit well behind local competitors, alongside no owner replies to existing reviews. Improving response activity and consistently encouraging customers to leave reviews could strengthen the listing's credibility and provide a fuller picture for people comparing local dental practices.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.6Room to grow
9:41
May Road Children's Dental Clinic
OverviewReviewsPhotosAbout
3.4★★★★★11 reviews
5
4
3
2
13
messages 2phone 2
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #232 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

May Road Children's Dental Clinic has an Average Maps Search Performance health score of 5.1 out of 10. The business ranks strongly for paediatric dentist searches in Mount Roskill and Hillsborough, appearing first, and also reaches nearby suburbs. The main gap is local visibility within Mount Roskill, where it appears less often than half of comparable businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.1Room to grow
9:41
1234Tiles © Esri
2Top three for "pediatric dentist" in 4 suburbs, seen in 43
1
May Road Children's Dental Clinic13.4 ★ (11) · Dental clinic
2
Quality Care Dental4.8 ★ (269) · Dental clinic
3
Dominion Dental Centre4.7 ★ (127) · Dental clinic
4
Thompson Dental4.9 ★ (70) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #137 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

May Road Children's Dental Clinic has a below average Citations and Social Presence health score of 3.3 out of 10. The main issue is limited visibility across social platforms and local directories. No active Facebook, Instagram or TikTok profiles were found, while Yellow was absent and the Neighbourly listing could not be clearly linked to the business because its contact details and name did not match.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.3Room to grow
9:41
Gmay road children's dental clinic mount roskill
AllImagesMapsNews
ServiceFinderPukekohe-Intermediate-Child-and-Adolescent-Community-Dental-Clinic-99054May Road Children's Dental Clinic | ServiceFinder
Neighbourlyquality-care-dentalMay Road Children's Dental Clinic | Neighbourly
White Pagesthompson-chong-dentalMay Road Children's Dental Clinic | White Pages
Dentist NZmt-roskill-south-dental-centreFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #185 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokServiceFinderNeighbourlyWhite PagesYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

May Road Children's Dental Clinic has no Facebook page that customers can find. That removes a familiar place to check that the practice is real, see what it does and send a message before booking. In this market, 150 of 277 businesses have a findable page, so having no findable page is unusual. The gap can be fixed with a clear business page.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
9:41
facebook
may road children's dental clinic mount roskill
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒healthnz.govt.nz132
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
Gdentist botany downs
AllMapsImagesShopping
No ads from you on any search
eastcare.co.nzVisit East Care Dental for High-Quality Cosmetic & ...
www.healthpoint.co.nzDentistry • East Auckland
www.healthnz.govt.nzDental services in Auckland

5 Aug 2026 — Botany SuperClinic … contact us on 0800 TALK TEETH 0800 825 583. Free 24-hour advice on what to do in a dental emergency is available through ...

dentalplanet.co.nzDental Planet | Quality, Affordable Auckland Dentists | Mobile ...
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The business covers 63% of the week's customer traffic, but its hours point away from some demand because five open hours fall in quiet times. Saturday 9am to 3pm is closed while customers are busy, so they meet a closed door or go elsewhere. Opening Saturday 9am to 1pm would let customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.4Room to grow
9:41
May Road Children's Dental Clinic
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4pm
Tuesday8am-4pm
Wednesday8am-4pm
Thursday8am-4pm
Friday8am-4pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #182 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#225of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #225 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for